Establish Price Certainty by Eliminating Hidden Fees

Predictable margins begin with predictable costs. A significant 34% of enterprises state that egress costs have negatively impacted their use of cloud storage. Impossible Cloud is predictable by design, with a transparent model that has zero egress fees, zero API call costs, and no minimum storage durations. This structure provides MSPs with a stable cost base for building profitable Backup-as-a-Service (BaaS) and archiving solutions. You can confidently quote customers knowing your own costs will not change unexpectedly. Our approach removes the financial penalties for data retrieval, a critical factor for any effective backup and recovery service. This allows you to build more resilient and accessible storage solutions for partners.

This economic stability is the foundation for achieving what was previously considered impossible cloud backup storage margins.

Deliver Digital Sovereignty and Strengthen Compliance

A majority of EU decision-makers now demand European solutions for critical infrastructure. Our platform is sovereign by design, operating exclusively in certified European data centers to ensure full GDPR compliance. We offer country-level geofencing, guaranteeing that your clients' data remains within a predefined region under strict EU rules. This design inherently avoids exposure to extra-territorial legislation like the CLOUD Act. For MSPs, this simplifies compliance and provides a powerful differentiator. You can offer clients the legal certainty that their data is governed solely by EU law, a key requirement for regulated industries like financial services and healthcare.

This commitment to sovereignty prepares your clients for upcoming regulations that will further shape the digital landscape.

Prepare Clients for the EU Data Act and NIS-2 Directive

For partners, regulatory readiness is a competitive advantage. Two key pieces of EU legislation are reshaping data governance:

• The EU Data Act (from September 2025): This regulation mandates data portability and interoperability, aiming to prevent vendor lock-in. Our platform's use of open standards and full S3-API compatibility ensures you can offer clients a real exit path, protecting their long-term freedom.
• The NIS-2 Directive: This directive requires stronger cybersecurity measures, including supply-chain assurance and robust incident reporting. Our architecture, featuring multi-layer encryption and Immutable Storage with Object Lock, helps you meet these stringent security requirements out of the box.

By partnering with us, you provide a future-proof solution that turns complex compliance demands into a clear value proposition for your customers, especially when comparing MSP storage pricing.

Leverage an Architecture Built for Performance and Resilience

Margin pressure isn't just about cost; it's also about operational efficiency. Our architecture is built for consistency and eliminates single points of failure. We utilize an “Always-Hot” object storage model, meaning all data is immediately accessible without the delays or surprise fees associated with restoring from archived tiers. This simplifies operations for MSPs and ensures predictable restore times for clients. This model avoids the fragility of complex tiering policies, which often fail during urgent restores and drive up hidden operational costs. Full S3-API compatibility ensures your existing backup tools, like those from our partner NovaBackup, work without modification.

This robust technical foundation is complemented by tools designed specifically for our channel partners.

Utilize Partner-Ready Tools for Efficient Management

Impossible Cloud is partner-ready, equipped with features that streamline MSP operations and enhance service delivery. Our multi-tenant partner console provides robust identity and access management (IAM) with MFA and role-based access control (RBAC). This allows you to securely manage multiple client environments from a single interface. The platform also supports automation via a comprehensive API and CLI, enabling you to integrate our storage into your existing workflows and reporting systems. Fast onboarding and powerful management tools reduce your administrative overhead by at least 15%. With growing local access through distributors like api in Germany and Northamber plc in the UK, scaling your sovereign cloud offerings has never been more straightforward. Explore our channel partner program to learn more.

With these tools, you can confidently build and scale your services on a predictable and compliant platform.

Implement a Practical Path to Predictable Profitability

Transitioning to a sovereign cloud platform is a direct path to stabilizing your margins. The process is designed to be seamless, protecting your past investments in tools and training. Here is a simple checklist for migration:

1. Assess Your Current Stack: Confirm your backup software and scripts are S3-compatible. Our platform works with leading tools out of the box.
2. Configure Endpoints: Update your tools to point to the Impossible Cloud S3 endpoint for the designated EU region.
3. Migrate Policies: Replicate your existing backup, retention, and immutability (Object Lock) policies in our console.
4. Run Test Restores: Conduct several test restores to validate data integrity and measure performance against your SLAs.

This straightforward process minimizes migration risk and quickly unlocks the benefits of our transparent pricing model.