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Key Takeaways
- Build a profitable cloud backup reseller program with predictable margins by eliminating egress fees and API call costs.
- Guarantee EU data sovereignty and GDPR compliance for your clients with storage exclusively in certified European data centers.
- Simplify operations with a multi-tenant partner console, full S3-API compatibility, and an "Always-Hot" storage model for instant restores.
For managed service providers, offering cloud backup is a significant opportunity, but it comes with challenges. Clients demand robust data protection that meets stringent EU regulations, while hidden fees from hyperscale providers can make margins unpredictable. Establishing a successful cloud backup reseller program in 2025 means choosing a partner whose architecture and business model are aligned with your success. It requires a platform that is sovereign by design, technically seamless, and commercially transparent, allowing you to deliver value without financial surprises.
Establish Your Program on a Sovereign, Predictable Foundation
A modern cloud backup reseller program must address the primary client concern of data sovereignty. A 2025 survey revealed that 87% of hosting providers see security and compliance as their top priorities. Our platform is built exclusively within certified European data centers, ensuring full GDPR compliance from day one. This architecture provides country-level geofencing to meet specific data residency needs for your clients in regulated industries. We eliminate the risk of CLOUD Act exposure by keeping 100% of data and its governance strictly under EU law.
Financial predictability is the second pillar of a successful partnership. Many resellers face shrinking margins due to unexpected egress fees, which can range from 5 to 20 cents per GB transferred. Our commercial model is transparent by design, featuring zero egress fees, no API call costs, and no minimum storage durations. This allows you to build backup-as-a-service offerings with stable, defensible margins. This transparent economic model is crucial as new regulations like the EU Data Act push for fairer data practices. This foundation of sovereignty and predictability allows you to build services with confidence.
Deliver Resilient Backup and Ransomware Protection
Your clients depend on you for uninterrupted business continuity, making resilient backups a core requirement. Our infrastructure is engineered to eliminate single points of failure, providing consistent availability for all data. We support this with an “Always-Hot” object storage model, ensuring every piece of data is immediately accessible with no restore delays or tier-based retrieval fees. This approach simplifies operations for over 90% of backup and recovery scenarios. This model avoids the hidden operational costs associated with fragile tiering policies that often fail during urgent restores.
Beyond availability, ransomware protection is a critical value-add for any MSP cloud backup solution. Our platform includes Immutable Storage with S3 Object Lock as a standard feature. This capability allows you to create unchangeable, undeletable copies of backup data for a set period, providing a powerful defense against ransomware attacks. You can offer your clients a robust, multi-layered security posture that includes:
- Immutable Backups: Use S3 Object Lock to make critical backup data immune to deletion or modification for its entire retention period.
- End-to-End Encryption: All data is secured with multi-layer encryption, both in transit and at rest, using EU-controlled key management.
- Granular Access Control: Implement precise, role-driven policies with our Identity and Access Management (IAM), which supports MFA and RBAC.
- Verified Compliance: Operate within certified EU data centers that align with GDPR and other regional data protection mandates.
These built-in security features enable you to deliver a premium, high-security backup service that addresses modern cyber threats directly.
Leverage Enterprise-Grade Architecture for Seamless Integration
A successful cloud backup reseller program depends on technology that works with your existing tools. Our platform offers full S3-API compatibility, protecting your investments in current scripts, applications, and backup software. This ensures out-of-the-box integration with dozens of leading backup tools, including our collaboration with NovaBackup. This compatibility minimizes migration risk and allows your team to keep pipelines running without any code rewrites.
Our architecture is built for the consistency and scale that enterprise clients expect. It delivers strong read/write consistency and predictable latencies, whether handling millions of small files or large archival workloads. The console UX provides first-class usability for bucket management, role assignment, and monitoring without requiring deep API expertise from your technicians. This powerful combination of compatibility and performance ensures your cloud backup services are both easy to manage and highly reliable.
Unlock Predictable Margins and Simplify Partner Operations
Our cloud backup reseller program is predictable by design, created to help you grow your business profitably. The entire model is structured to provide stable margins you can count on, month after month. We achieve this by removing the variable costs that hurt so many MSPs. This partner-centric approach is gaining momentum across Europe, with new distribution agreements with api in Germany and Northamber plc in the UK expanding local access for resellers.
We provide the tools you need to manage your clients efficiently and scale your operations. Here is what you get with our partner-ready platform:
- Predictable Margins: With zero egress and API fees, you can set prices for BaaS and archiving with confidence.
- Multi-Tenant Console: Manage all your clients from a single pane of glass with robust RBAC and MFA security.
- Full Automation: Use the comprehensive API and CLI to automate provisioning, reporting, and management tasks.
- Fast Onboarding: Our team provides dedicated support to get your services up and running in hours, not weeks.
- Simple Reporting: Generate clear reports to track usage and manage billing for each of your tenants.
This focus on operational efficiency allows you to spend less time on administration and more time building your channel partner business.
Future-Proof Your Services with Built-in EU Compliance
The European regulatory landscape is constantly evolving, and your cloud backup reseller program must be prepared for what comes next. Our platform is designed with future compliance in mind, specifically addressing two key pieces of legislation. The EU Data Act, with provisions taking effect from September 12, 2025, mandates data portability and aims to prevent vendor lock-in. Our model, with no egress fees and open standards, directly aligns with these principles, proving a real exit path for your clients. This positions your services as a low-risk, long-term solution.
The NIS-2 Directive also introduces stricter cybersecurity requirements for a wider range of businesses, affecting over 30,000 companies in Germany alone. It mandates continuous security processes, supply-chain assurance, and incident reporting. Our operational framework, with its focus on immutable storage, EU-controlled key management, and certified data centers, helps you and your clients meet these heightened security obligations. By building on our platform, you offer a cloud backup service for MSPs that is not just compliant today but ready for the regulations of tomorrow.
Onboard and Scale Your Cloud Backup Services in 5 Steps
Getting started with our cloud backup reseller program is a straightforward process designed for rapid deployment. In just a few steps, you can begin offering sovereign, S3-compatible backup services to your clients. This streamlined onboarding ensures you can start generating revenue in less than one week. Our dedicated partner support team is available to assist at every stage, ensuring a smooth transition for you and your customers.
Follow this simple checklist to launch your service:
- Initial Consultation: Talk to one of our experts to discuss your specific use cases and technical requirements.
- Partner Console Setup: Gain access to the multi-tenant console and configure your primary administrator accounts with MFA.
- Endpoint Configuration: Point your existing backup software (like Veeam or others) to your new S3-compatible endpoints.
- Policy Migration: Replicate your clients' backup and retention policies, including setting up Immutable Storage rules for ransomware protection.
- Test and Validate: Run test backup and restore jobs to confirm everything is working as expected before going live.
This proven process minimizes downtime and ensures a seamless migration, allowing you to quickly scale your MSP offerings.
More Links
Wikipedia provides an overview of data sovereignty, defining it as the principle that data is subject to the laws of the nation where it is collected.
European Commission details the European Union's official policies and strategic initiatives concerning cloud computing.
European Union Agency for Cybersecurity (ENISA) offers a comprehensive market analysis focused on cloud cybersecurity trends and challenges.
German Federal Statistical Office (Destatis) presents statistical data on the adoption and use of cloud computing services by companies in Germany.
German Federal Ministry for Economic Affairs and Climate Action discusses the 'Trusted Cloud' initiative, promoting secure and reliable cloud services within Germany.
German Federal Ministry of Finance provides an analysis within a monthly report regarding the utilization of third-party cloud services.
GDPR.eu serves as a comprehensive resource for understanding the General Data Protection Regulation (GDPR), a pivotal EU data privacy law.
FAQ
How do I manage multiple clients in your partner program?
Our cloud backup reseller program includes a multi-tenant partner console. It allows you to provision, manage, and monitor storage for all your clients from a single interface, with role-based access control (RBAC) and MFA to ensure secure administration.
What kind of support can I expect as a reseller?
We provide dedicated support for our partners, from fast onboarding assistance to ongoing technical expertise. Our goal is to ensure you can deploy and manage your cloud backup services efficiently and resolve any issues quickly.
Are there any hidden costs I should be aware of?
No. Our pricing is designed for transparency and predictability. There are no egress fees, no charges for API calls, and no minimum storage duration fees. Your costs are based solely on the amount of storage you use.
How does your platform help me comply with the EU Data Act?
Our platform aligns with the EU Data Act's goals of preventing vendor lock-in and ensuring data portability. By offering zero egress fees and using the standard S3 API, we make it simple and cost-free for clients to move their data, fulfilling key requirements of the regulation.
What is 'Always-Hot' storage?
“Always-Hot” storage means all data is immediately accessible without any delays or extra fees for retrieval. Unlike tiered storage models that move data to slower 'cold' archives, our approach ensures fast, predictable restores for all your clients' backups, simplifying operations and improving recovery times.
How do I start as a reseller?
To join our cloud backup reseller program, you can contact our team for an initial consultation. We will guide you through the quick onboarding process, help you set up the partner console, and assist with configuring your first client backups. You can start a free trial to explore the platform's capabilities.