Secure Predictable Margins by Eliminating Hidden Cloud Costs

The primary challenge in pricing BaaS is cost volatility from hyperscale providers. Recovering just 10TB of client data can generate over $900 in egress fees alone, instantly erasing a month's profit. Impossible Cloud's model is predictable by design, with zero egress fees and zero API call costs. This allows you to build defensible margins for your Backup-as-a-Service offerings.

This transparent economic model removes the financial penalty for performing restores, running disaster recovery tests, or moving data. Your team can make technical decisions based on client needs, not fear of a surprise bill of thousands of euros. A zero-egress policy simplifies budgeting, turning your DR costs into a predictable operational expense. This financial stability is the foundation for scalable growth.

Deliver Digital Sovereignty with EU-Only Geofenced Storage

A majority of EU decision-makers now demand European solutions for critical infrastructure, making EU data residency a key selection criterion. Our platform operates exclusively in certified European data centers, ensuring your clients' data never leaves the EU. This architecture provides a direct solution to GDPR data residency requirements under Articles 44-50.

Even when a non-EU provider stores data in Europe, their operations may be subject to foreign laws like the US CLOUD Act. Our strictly EU-centric governance model eliminates this risk, providing true data sovereignty. We offer country-level geofencing, allowing you to restrict data to predefined regions to meet specific client needs. This capability is critical for sectors like financial services and healthcare, where data location is mandated by law.

Provide Enterprise-Grade Ransomware Protection with Immutable Backups

Ransomware incidents nearly doubled in early 2023, making immutable storage a core defense mechanism for any modern backup strategy. We provide S3 Object Lock, the industry standard for data immutability, to make your clients' backups unchangeable. This feature protects data using a Write-Once-Read-Many (WORM) model, which prevents any user or process from altering or deleting objects before a defined retention period expires.

Here is how Object Lock provides multi-layered defense:

• It renders encryption attempts by malware ineffective, as existing backup files cannot be overwritten.
• It protects against both insider threats and accidental deletions by authorized users.
• It helps meet compliance requirements for regulated industries that mandate WORM storage.
• It ensures the integrity of backup data, confirming it is tamper-proof, accurate, and complete for restores.

This feature is a cornerstone of a resilient immutable backup storage strategy, giving you and your clients confidence in recovery.

Streamline Operations with 100% S3-Compatible Integrations

Operational efficiency for an MSP depends on seamless tool integration. Our platform offers full S3 API compatibility, ensuring your existing backup software, scripts, and applications continue to work without any code rewrites. This protects your investment in tools like Veeam solutions and others that use the S3 API as a standard for cloud object storage.

Unlike complex tiered storage that can cause restore delays and API timeouts, our architecture is built on an “Always-Hot” model. All data is immediately accessible, eliminating the 12-hour waits associated with retrieving data from archival tiers. This approach reduces operational complexity and ensures your recovery time objectives (RTOs) are always met. This consistent, high-performance access is critical for maintaining service levels under any workload.

Scale Your MSP Business with a Partner-Ready Platform

A successful cloud backup for MSPs requires more than just storage; it demands robust management tools. Our partner console is designed for multi-tenant management, with granular, role-driven policies (RBAC) and mandatory MFA for security. You can automate everything from bucket creation to reporting using the full power of the API and CLI, reducing manual overhead by over 50%.

Onboarding new clients is fast and efficient, taking minutes, not hours. We are also expanding our reach to support your growth across Europe. Our distribution partnerships with api in Germany and Northamber plc in the UK provide local access and support for hundreds of resellers and MSPs. This growing ecosystem makes it easier than ever to become a partner and scale your business.

Future-Proof Your Services with Proactive Regulatory Alignment

The European regulatory landscape is constantly evolving, creating new obligations for MSPs. Our platform is designed to help you stay ahead of two key regulations:

1. The EU Data Act: Applying from September 12, 2025, this act mandates data portability and interoperability to prevent vendor lock-in. Our use of open standards and a zero-egress fee model aligns perfectly with these requirements, ensuring a real exit path for you and your clients.
2. The NIS-2 Directive: By October 17, 2024, MSPs must comply with stricter rules on supply chain security and incident reporting. As your storage supplier, our sovereign architecture and transparent security processes help you meet your supply-chain assurance duties.

By building your services on a compliant foundation, you turn regulatory readiness into a competitive advantage for your MSP cloud backup solutions.