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Key Takeaways
- True digital sovereignty requires a cloud provider that is not only located but also legally based in the EU to avoid foreign jurisdiction and ensure GDPR compliance.
- A predictable pricing model with zero egress or API fees is critical for MSPs to maintain stable margins and for enterprises to avoid vendor lock-in.
- Immutable backups using S3 Object Lock are a foundational defense against ransomware, which is projected to hit European businesses at record levels in 2025.
For Managed Service Providers and enterprise IT leaders, delivering a reliable Backup as a Service (BaaS) is non-negotiable. Yet, the landscape is complicated by unpredictable costs from egress fees and complex pricing tiers. Furthermore, with the EU Data Act taking effect from September 2025, ensuring digital sovereignty is no longer optional. A modern BaaS strategy requires a platform that is sovereign by design, offering predictable economics and robust ransomware protection without compromising performance. This approach ensures you meet strict GDPR and NIS-2 requirements while providing stable, defensible margins.
Embrace Digital Sovereignty in Your BaaS Strategy
True data sovereignty has become a strategic imperative for over 87% of European IT decision-makers. Storing data in an EU data center is not enough; if the provider is headquartered outside the EU, your data can still be subject to foreign laws like the CLOUD Act. A sovereign-by-design approach to Backup as a Service ensures data is governed exclusively by EU law, a critical distinction for maintaining GDPR compliance. This eliminates legal exposure and builds trust across your entire value chain.
Impossible Cloud operates exclusively in certified European data centers, offering country-level geofencing to guarantee data residency. This architecture provides the EU legal certainty required for regulated workloads in sectors like finance and healthcare. By choosing a truly European cloud, you align your cloud backup strategy with a future shaped by resilience and choice, turning a complex compliance challenge into a competitive advantage. This foundation of sovereignty is the first step toward a modern data protection plan.
Eliminate Unpredictable Costs and Boost Profitability
Vendor lock-in, driven by complex pricing and punitive egress fees, is a major pain point for 8 out of 10 cloud customers. These exit fees, which can have profit margins as high as 8000%, create unpredictable operational costs and discourage multi-cloud strategies. The EU Data Act aims to ban these charges by 2027, but businesses need a solution now. A transparent pricing model is essential for any modern Backup as a Service offering.
Our platform is predictable by design, with a clear model that includes:
- Zero egress fees: Move data freely without financial penalties.
- No API call costs: Automate and integrate without worrying about hidden charges.
- No minimum storage duration: Pay only for what you use, for as long as you need it.
This approach provides the economic clarity that over 60% of enterprises demand, allowing MSPs to build services with stable, defensible margins. With predictable costs, you can focus on delivering value instead of auditing surprising bills from your cloud storage provider.
Achieve Enterprise-Ready Resilience and Ransomware Protection
Ransomware attacks in Europe are projected to exceed 1,746 incidents in 2025, an all-time high. A robust Backup as a Service solution must therefore provide more than just storage; it must deliver comprehensive protection. Our architecture is built for consistency and availability, eliminating single points of failure to protect your data. We offer an “Always-Hot” object storage model, ensuring all data is immediately accessible without the restore delays or API timeouts common with tiered systems.
Key features for enterprise-grade resilience include:
- Immutable Storage: Use S3 Object Lock to make backups unchangeable and undeletable for a set period, providing a powerful defense against ransomware.
- Full S3 API Compatibility: Protect your investments in existing tools and scripts, as our platform works seamlessly with leading backup software like Veeam and NovaBackup.
- Multi-Layer Encryption: Data is secured both in transit and at rest, with EU-controlled key management.
- Granular Access Control: Implement strong security postures with IAM, MFA, RBAC, and support for SAML/OIDC.
This focus on resilience ensures you can meet your disaster recovery objectives and restore operations with confidence.
Navigate 2025 EU Regulations with a Compliant-by-Design Platform
Two major EU regulations are reshaping data governance in 2025, making compliance a core requirement for any Backup as a Service provider. The EU Data Act, applicable from September 12, 2025, mandates data portability and interoperability to prevent vendor lock-in. Our platform is designed for this, with open standards and exportable formats that ensure you have a real exit path. This preserves your long-term freedom and negotiation power.
Simultaneously, the NIS-2 Directive requires enhanced cybersecurity measures, including robust backup management and supply-chain assurance, with potential fines of up to €10 million for non-compliance. Our platform helps you meet these stringent requirements through continuous security processes and immutable backups. By building your BaaS on a foundation that is already aligned with these regulations, you reduce risk and demonstrate a proactive approach to cybersecurity and compliance.
Leverage a Partner-Ready Platform Built for MSP Growth
The European managed services market is projected to reach USD 255.94 billion by 2033, growing at a CAGR of 13.0%. To capture this opportunity, MSPs need a platform that is not just technically sound but also commercially enabling. Our partner-ready console is designed for MSPs, featuring multi-tenant management, RBAC, and detailed reporting to simplify operations. Automation via a full-featured API and CLI allows for seamless integration into your existing service delivery workflows.
We are committed to expanding local access for our partners across Europe. Recent distribution agreements with api in Germany and Northamber plc in the UK provide resellers and MSPs with dedicated local support and streamlined onboarding. This growing ecosystem, combined with our predictable pricing model, empowers you to build and scale a profitable MSP backup business. This partner-centric approach ensures you have the tools and support needed to succeed.
Implement a Sovereign 3-2-1 Backup Strategy Today
Adopting a modern, sovereign backup strategy is a practical way to enhance data protection. The classic 3-2-1 rule (three copies of data, on two different media, with one offsite) remains a vital framework. An S3-compatible, EU-sovereign cloud provider offers the ideal offsite target for your Backup as a Service offering. Organizations using S3 for backup have been shown to reduce recovery times by up to 50%.
Here are the steps to implement this strategy with an EU-sovereign cloud:
- Step 1: Identify Critical Data: Determine which data requires backup and define your recovery point objectives (RPOs).
- Step 2: Configure Your Backup Tool: Use any S3-compatible software to point to your new EU-sovereign storage endpoint.
- Step 3: Enable Immutability: Activate S3 Object Lock on your backup buckets to protect against ransomware.
- Step 4: Automate and Test: Schedule regular automated backups and perform test restores to validate your disaster recovery plan.
Ready to build a more resilient and compliant backup service? Talk to an expert or start a free trial to see how simple and predictable sovereign cloud storage can be.
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FAQ
How does Impossible Cloud ensure my backup data remains in the EU?
Impossible Cloud is a European company that operates exclusively in certified European data centers. We offer country-level geofencing capabilities, allowing you to restrict your data to specific EU regions to meet strict data residency and GDPR requirements. Our legal framework ensures your data is governed solely by EU law.
Is your platform compatible with my existing backup software?
Yes. We provide full S3 API compatibility, which means our platform works out-of-the-box with leading backup and recovery solutions like Veeam, Nova Backup, and any other tool that supports the S3 protocol. This allows for a seamless migration and protects your existing technology investments.
What makes your pricing model predictable for BaaS?
Our pricing is designed for predictability. We charge for the storage you use with no hidden fees. This means zero egress fees, zero API call costs, and no minimum storage durations. This transparent model allows MSPs and enterprises to forecast their expenses accurately and avoid the surprise bills common with other cloud providers.
How does Object Lock protect my backups from ransomware?
S3 Object Lock allows you to make your backup data immutable, meaning it cannot be altered or deleted for a specified period. If a ransomware attack occurs, your immutable backups remain safe and untouched, providing a clean, reliable copy of your data that you can restore to resume operations quickly.
What support do you offer for MSPs and channel partners?
We offer a partner-ready platform with a multi-tenant console, role-based access control (RBAC), and automation via API/CLI. We also provide dedicated support through our growing network of European distributors, including api in Germany and Northamber plc in the UK, to ensure fast onboarding and local expertise.
How does your 'Always-Hot' architecture benefit disaster recovery?
Our 'Always-Hot' architecture ensures that all your data is immediately accessible at all times. Unlike tiered storage models that can cause delays and extra fees when restoring archived data, our model eliminates restore surprises and API timeouts. This simplifies operations and guarantees your data is ready for recovery the moment you need it.