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Backup Solutions
Disaster Recovery

How Backup Resellers Can Drive Profitability with Predictable Cloud Storage

03.09.2025

6

Minutes
Thomas Demoor
CTO Impossible Cloud
Eliminate Egress Fees and Vendor Lock-In to Build a More Resilient BaaS Business in 2025

For a modern backup reseller, profitability hinges on predictable costs. Yet, many enterprises report that hidden egress fees and complex API charges from major cloud providers are their number one pain point. This guide outlines a strategy to reclaim control, offering a transparent, S3-compatible alternative that eliminates 60-80% of typical cloud storage expenses and builds a foundation for sustainable growth.

Key Takeaways

  • Eliminate 60-80% of cloud storage costs by choosing a provider with no egress fees or API call charges.
  • Offer clients enterprise-grade ransomware protection with immutable storage and Object Lock capabilities.
  • Leverage 100% S3-compatible storage for a drop-in replacement that requires no code rewrites for existing tools.

Secure Reseller Margins by Eliminating Surprise Costs

Cost unpredictability is the #1 cloud pain point for most enterprises. As a cloud backup reseller, you can eliminate 60-80% of typical cloud storage expenses for your clients. This is achieved through a transparent model with no egress fees or API call costs.

This approach ensures your BaaS/DRaaS pricing remains competitive with healthy margins. Predictable pricing makes budget planning possible for your clients and protects your profits. You can quote customers with 100% confidence, knowing surprise bills will not erode your margins.

The model also features no minimum storage duration, offering maximum flexibility. This transparent economic model is the foundation for a more profitable partnership, which is key for channel growth.

Deliver Enterprise-Grade Security and Compliance

Ransomware protection is mission-critical for every online backup reseller. With backup infrastructure as a primary attack target, immutable storage is non-negotiable. Our platform includes Immutable Storage and Object Lock to defend against threats.

We provide multi-layer encryption for data in transit and at rest. Enterprise-grade compliance certifications like SOC 2 and ISO 27001 are included for regulated workloads. This simplifies compliance for your backup and archive services.

You can also offer clients country-level geofencing to keep data in predefined regions. This level of data control is essential for building trust and meeting specific regulatory needs without vendor lock-in.

Streamline Operations with 100% S3 Compatibility

IT leaders want drop-in replacements that work with their existing tools. Our platform offers full S3-API compatibility, so your clients' apps and scripts keep working. This protects their past investments and minimizes migration risk by over 90%.

The migration process is simple for any MSP cloud backup provider. You just change the endpoint and keep everything else. Here is what that compatibility includes:

  • Support for standard object operations and advanced capabilities like versioning.
  • Consistent performance across the API, CLI, and SDK.
  • Lifecycle management and event notifications to automate workflows.
  • Out-of-the-box integrations with leading backup tools, including NovaBackup.

This seamless integration accelerates time-to-value for your customers. It ensures that critical backup and disaster recovery workflows run without code rewrites or feature gaps, which is a major advantage.

Boost Performance with an 'Always-Hot' Architecture

Complex data tiering often leads to restore delays and hidden fees. Our 'Always-Hot' object storage model ensures all data is immediately accessible. This avoids the 3-5 hour delays common with archived tiers.

This architecture delivers up to 20% faster backup performance compared to traditional cloud storage. It provides strong read/write consistency and predictable low latencies. This is ideal for backup for MSPs handling mixed workloads.

An always-hot model simplifies operations and keeps applications predictable. There are no restore fees, no waiting, and no surprises for you or your clients. This strengthens recovery and auditability for any disaster recovery plan.

Empower Partners with a Multi-Tenant Management Console

A successful channel partner program requires tools built for scale. Our partner console is designed for MSPs and resellers. It provides robust multi-tenant management from a single interface.

You can automate tasks and reporting using the API and CLI. The console offers first-class UX for bucket creation, role assignment, and monitoring. This allows you to manage clients efficiently without deep API expertise.

Key features for partners include:

  1. Identity-based IAM with granular, role-driven policies.
  2. Support for external IdPs via SAML/OIDC.
  3. Fine-grained permissions and object tagging for better organization.
  4. Logging and lifecycle rules to meet compliance needs.
  5. Fast onboarding for North American partners.

These tools enable you to pass savings to customers while maintaining strong margins. This partner-ready platform is designed to help you grow your business.

Provide a Built-In Exit Strategy to Break Vendor Lock-In

Vendor lock-in is a top strategic risk for over 70% of organizations. Punitive egress fees and proprietary APIs make switching prohibitively expensive. We offer a practical, enterprise-ready alternative for your cloud backup needs.

Our S3-compatible APIs and policy of zero egress fees give you and your clients a built-in exit strategy. Data portability is designed into the platform from day one. This preserves your clients' negotiation power and long-term freedom.

By choosing a backup reseller program built on open standards, you break free from vendor lock-in. This focus on data control and independence is a powerful differentiator for your services.

FAQ

How does your pricing model help a backup reseller?

Our model is predictable by design. With zero egress fees, no API charges, and no minimum storage durations, you can set fixed prices for your clients, guarantee your margins, and avoid surprise costs that hurt profitability.


Is your platform suitable for clients in regulated industries?

Yes. Our storage comes with enterprise-grade compliance certifications, including SOC 2 and ISO 27001. We also offer features like immutable storage and country-level geofencing to meet strict data control and retention requirements.


How difficult is it to migrate existing backups to your platform?

Migration is straightforward. As a drop-in S3 replacement, you only need to change the endpoint in your existing backup tools or scripts. Everything else, including your current workflows, remains the same.


Would you like more information?

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