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Who we are and
how we work

We build enterprise cloud services with a partner‑first approach. Our focus is on clear pricing, reliability, and security - and on enabling partners to deliver great outcomes for their customers.

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About Us

Impossible Cloud at a glance

Cloud solutions for the world’s most regulated markets.

Headquartered in Hamburg, Germany, Impossible Cloud is one of the leading providers of S3-compatible object storage. More than 3,000 companies already rely on our solution to securely store, archive, and manage their data. From backup and disaster recovery to tape-to-cloud and ransomware protection, we enable full data control, seamless integration, ease of use, and future-proof technology.

We provide cloud storage and services tailored to the needs of the world’s most regulated markets, with SOC 2, ISO 27001, and GDPR compliance by design. Our approach is built on partner enablement, transparent pricing, and security by design – ensuring reliability, predictability, and long-term success for our customers and partners.

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Data center regions live across the globe

What we stand for

Four principles that guide Impossible Cloud

Strong Performance
Lightning fast and designed for backup, archive, and data‑intensive workloads. Consistent and stable so jobs complete on schedule.
Predictable pricing
Fair pricing with no egress-, API- fees, or minimum storage duration. Our promise is to deliver reliable storage at a fair price–without any surprises.
Compliance ready
Engineered in Germany and aligned with the highest security and compliance standards. Data residency options in North America and Europe.
True partnerships
Partnerships built upon shared ambition and success. As your partner, we work by your side to achieve your most important goals.

Dedicated support, always within reach

From advisory to product demo to implementation and migration support, your personal consultant in the region is here to help you backed up by multiple technical experts and our fast customer support team available in all major languages.

Our Story

Our Story

2021
  • Founded in Hamburg, Germany — with a vision to create a more resilient and cost-effective cloud.
2022
  • Secured major investment from HV Capital, 1kx, and other leading firms.
  • Launched in the DACH region with our first data centers and cloud storage solution in Germany, Austria, and Switzerland.
  • Trusted by 100+ businesses for their data storage needs.
2023
  • Unveiled the Impossible Cloud Management Console for intuitive data management.
  • Integrated with 10+ storage solutions and built a thriving partner ecosystem.
  • Expanded to 15+ European countries through our channel partners.
2024
  • Expanded infrastructure with new data centers in the Netherlands and Poland.
  • Recognized as a finalist for the Dutch IT Channel Award.
  • Began incubating our Impossible Cloud Network (ICN), pioneering the future of cloud.
2025
  • Nokia invests via their NGP Growth Fund, endorsing our vision.
  • Established our US presence, bringing our solution to the world’s largest market.
  • Launched new data centers in the UK and Denmark.
The Road Ahead
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Our Leadership

CTO
Thomas Demoor
ceo & CO-FOUNDER
Kai Wawrzinek, PhD
VP Sales emea
Daniel Arabie
CEO & CO-founder
Christian Kaul, PhD
CTO
Thomas Demoor
CTO
Thomas Demoor, PhD
CTO
Thomas
Demoor
CTO
Thomas Demoor
CpO
Marilena Placenti
CTO
Thomas
Demoor
CTO
Thomas Demoor
CRO
Henk Jan Spanjaard
CRO
Henk Jan Spanjaard
“Cloud storage should be powerful, reliable, and built on strong partnerships. We built Impossible Cloud so teams can move faster without hidden trade-offs – performance without lock-in, control without complexity, and pricing you can depend on..”
Christian Kaul, PhD - Founder & CEO

Join us on the Journey

Shaping the future of cloud together

Our mission is to make enterprise object storage more secure, transparent, and future-proof. Whether you’re looking to explore our products, build your career with us, or join our innovative partner network – Impossible Cloud is ready to shape the future of cloud storage with you.

We’re here to answer all your questions

How does Impossible Cloud compare to other providers?

Unlike many global providers, Impossible Cloud operates under a unified European legal framework, including GDPR. This provides clarity around data jurisdiction and regulatory compliance.Our proprietary, vertically integrated technology stack ensures enterprise-grade performance and efficiency. At the same time, our transparent pricing model has no hidden fees, making costs predictable and easy to control.Unlike many global providers, Impossible Cloud offers true European digital sovereignty with data protection under a single legal framework. Our proprietary, vertically integrated technology stack ensures enterprise-grade performance and efficiency.
At the same time, our transparent pricing model has no hidden fees, making costs predictable and easy to control.

Where is Impossible Cloud headquartered?

Our headquarters are located in Hamburg, Germany, and the company operates under European law.

Who owns Impossible Cloud?

Impossible Cloud is privately owned by its co-founders, Dr. Kai Wawrzinek and Dr. Christian Kaul, together with leading European venture capital firms and investors.

When was Impossible Cloud founded?

Impossible Cloud was founded in 2021. Since then, we have grown rapidly, serving several thousand customers and building a strong partner network across Europe.

Why might I not have heard of Impossible Cloud before?

Impossible Cloud was founded in 2021 and is still a young company in the cloud infrastructure market. Since then, we have established ourselves with several thousand customers and a strong partner network. Our initial focus was on the DACH region (Germany, Austria, and Switzerland), but we now operate across major markets and continue to expand.

Why the name Impossible Cloud?

We chose the name because our platform solves challenges that traditional providers left unresolved. What once seemed impossible – full control over your data at a fair price with high performance – is now possible with Impossible Cloud.

How does the pricing for Impossible Cloud work?

Our pricing is transparent and predictable, with no hidden fees. You only pay per terabyte of storage used. Customers can choose between a flexible pay-as-you-go plan or reserved capacity plans with long-term discounts

Bare metal services are billed based on resource usage. Pricing is calculated per GPU card-hour. All applicable pricing is shown before deployment.

How do you provide high-performance storage at such an affordable price?

We combine innovative architecture with deep expertise. Our use of erasure coding is more efficient than traditional replication, delivering durability with less overhead. We pass this savings onto you directly.
In addition, our proprietary metadata system ensures low latency and instant data access, even at scale.

What is your policy on data retention and deletion?

You have full control over your data. There is no minimum retention period, so you never pay for deleted data and remain fully independent. Data is automatically removed from our systems once your trial ends or you terminate the service.

Does Impossible Cloud charge for egress?

No. We do not charge for egress, meaning the transfer of your data out of our object storage. This allows you to access your stored data without additional costs. As a general rule, monthly egress should not exceed the volume of actively stored data.

Does Impossible Cloud charge for API calls?

No. Unlike many other providers, we do not charge for API calls or operational requests. Our pricing is simple and predictable — you only pay for the storage you use.

Is there a minimum monthly cost or commitment?

No. Impossible Cloud has neither a minimum storage duration nor a monthly commitment. You only pay for the storage you actually use, making it a flexible option even for unpredictable workloads.

How can I monitor my usage and costs?

You can monitor your Object Storage usage and costs in real time via the Impossible Cloud Console. It provides clear insights into stored data and expenses.Information about Bare Metal GPU usage and billing is available within the respective documentation.

Can I create geo redundant backups?

Yes. Impossible Cloud uses erasure coding to distribute data across servers, so failures do not result in data loss-
Additional protection methods, such as backups, further enhance data security.

What kind of performance can I expect from the service?

Impossible Cloud provides an always-hot storage model with consistently low latency and high throughput. Internal benchmarks show that our solution can be significantly faster than comparable services in the market. Performance may vary by workload, and you can explore this directly by starting a free trial

How durable is Impossible Cloud Storage?

Impossible Cloud Storage is designed for 99.999999999% durability (known as “11 nines”) over a year, meaning objects are highly unlikely to be lost.
We still recommend following best practices such as using versioning, access controls, and regular backups to protect against accidental or malicious deletion. Bucket-level compliance features can further prevent unwanted data removal.

Is Impossible Cloud fully S3 compatible?

Yes. Our storage is fully compatible with the AWS S3 API, making it easy to integrate existing tools and workflows. This ensures a seamless switch from other providers without the need to adapt applications or processes.

Do you offer Object Lock (WORM) functionality for immutable storage?

Yes. Our object Lock provides WORM (Write Once, Read Many) functionality, ensuring that data cannot be changed or deleted for a defined retention period. This feature is crucial for compliance requirements and effective ransomware protection.

What integrations and backup solutions do you support?

Most Impossible Cloud customers integrate our storage in conjunction with solutions such as Veeam, Acronis, or MSP360 with whom we offer deep or native integrations.Our ecosystem continues to grow with additional technology partners. See our partner section for more details.

Can I migrate my data from another provider to Impossible Cloud

Yes. Migration is seamless thanks to full S3 compatibility. For reserved capacity plans we also include a migration offer with dedicated support at no extra cost.

Are GPU resources dedicated per customer or shared?

Impossible Cloud bare metal GPU servers provide full access to dedicated NVIDIA DGX systems. GPU resources are not shared with other customers, and no virtualization layer is used.

How is bare metal GPU usage billed?

Bare metal GPU services are billed based on usage and the pricing is calculated per GPU card-hour. All applicable pricing is shown before deployment.

In which regions are bare metal GPU servers available?

Bare metal GPU servers are available in the same supported regions as Impossible Cloud Storage. Available deployment locations are shown during configuration.

Who is the contractual partner and how is support handled?

Impossible Cloud is the contractual partner and support is provided through our service framework. Applicable service terms and SLA details are defined in the relevant documentation.

How do you guarantee data jurisdiction and compliance?

Impossible Cloud is operating under European law and our infrastructure is governed by a clear European legal framework, including GDPR.
We operate our own technology stack and do not rely on external data sub-processors. This ensures defined data jurisdiction and regulatory clarity for customers requiring European data governance.

Where is my data stored?

Impossible Cloud operates ISO-certified data centers in Europe and the United States. Customers can select the deployment region based on their performance, latency, and regulatory requirements. All locations are designed to meet high security and compliance standards. For customers requiring European data governance, deployments can be configured to remain within European regions.

How is my data protected at rest and in transit?

Your data is encrypted during transfer and while stored in our data centers. We apply multi-layer encryption using industry-standard algorithms to ensure confidentiality and integrity at every stage.

What security certifications do you have?

Impossible Cloud is ISO/IEC 27001 certified as a company and our information security management system (ISMS) is audited according to this standard.
Our services are delivered through data centers that are certified to ISO 27001, SOC 2, and PCI DSS standards.

How can I manage access to my data?

Impossible Cloud includes identity and access management (IAM) features such as role-based access control (RBAC) and multi-factor authentication (MFA). These tools let you define detailed permissions and ensure that only authorised users can access your accounts and data.

Who has access to my data?

Only you have access to your data. Our security model is designed so that even Impossible Cloud employees cannot access your content.
Access is fully controlled by you through secure authentication and permission management.

Can you assist with data migration and project-based support?

Yes. Impossible Cloud provides migration assistance and project support for Object Storage transitions to our platform. Our team of experts offers guidance to ensure a smooth onboarding process.

What support channels are available?

You can reach our support team via the request form on our website or by email at help@impossiblecloud.com from your business domain.For general inquiries, you can also use the contact form.

Is there technical support available for partners and resellers?

Yes. As a channel-first company, Impossible Cloud prioritizes collaboration with partners and resellers. We provide dedicated resources and responsive technical assistance to help you serve your customers and grow your business.

What are the support hours and response times?

Our support system is available 24/7/365 with automated escalation for system issues. Tickets submitted by email are usually answered by the next business day. Response times depend on the severity of the request.

Do you offer Service Level Agreements (SLAs)?

Impossible Cloud Object Storage is designed for very high object durability. The applicable SLA terms are defined in our Terms and Conditions.Bare metal GPU services are covered by the applicable service terms and SLA provisions as defined in the relevant documentation.

How can I provide feedback or request a new feature?

We welcome your feedback. You can submit a support request with the severity set to "Low" to share suggestions or request new features. Your input helps Impossible Cloud continuously improve its services.

Would you like more information?

Send us a message and our experts will get back to you shortly.