Escape the Margin Squeeze from Unpredictable Cloud Fees

Profitability is a priority for 91% of MSPs, but hyperscaler pricing models are a constant threat. For any cloud distributor, the core value proposition rests on delivering reliable services with predictable margins. However, hidden costs like egress fees-charges for moving data out of the cloud-can eliminate profits unexpectedly. Moving just 50TB of data can incur egress fees of up to $7,000, a cost that is difficult to pass on to clients. This forces partners into a reactive position, constantly adjusting quotes and absorbing losses. This lack of cost control is the #1 pain point for enterprises, creating strategic risk for the entire channel ecosystem. A partnership model built on transparent economics is the only sustainable path forward for a modern cloud services distributor. This approach ensures that the financial model is predictable by design.

Build Profitable Cloud Services with a Channel-First Storage Partner

A successful channel strategy depends on a foundation of cost efficiency and operational simplicity. Impossible Cloud provides a channel-first platform engineered for predictable margins. Our model eliminates egress fees, API call costs, and minimum storage duration charges entirely. This transparency allows a cloud distributor to achieve 60-80% cost savings compared to traditional cloud storage. This direct economic benefit enables partners to quote BaaS and DRaaS offerings with confidence, knowing their margins are protected. With our S3-compatible object storage, partners can offer enterprise-grade solutions without enterprise pricing. This positions them to win more deals and increase profitability on existing contracts, a key advantage in a competitive market. Explore our channel partner program to see how.

Deliver Enterprise-Grade Ransomware Protection and Compliance

Cybersecurity threats are a primary concern for 60% of organizations partnering with an MSP. A cloud distributor must offer services that address this critical need directly. Our platform includes Immutable Storage with Object Lock, a non-negotiable feature for ransomware protection. This capability ensures that backup data cannot be altered or deleted by attackers, securing the last line of defense. Furthermore, our enterprise-grade compliance certifications, including SOC 2 and ISO 27001, enable partners to serve regulated industries like finance and healthcare. A cloud distributor can leverage these features to build highly sought-after services:

• Ransomware-Proof Backups: Offer immutable storage as a core component of any BaaS/DRaaS solution.
• Compliance-Ready Archiving: Meet strict regulatory requirements for data retention and control.
• Secure Data Management: Utilize multi-layer encryption and robust Identity and Access Management (IAM) with MFA/RBAC.
• Data Control and Independence: Keep client data within specific geographic regions with country-level geofencing.

These built-in security measures allow a cloud backup reseller to provide significant value beyond basic storage.

Leverage an "Always-Hot" Architecture for Superior Performance

Traditional cloud storage often relies on complex tiering models that introduce delays and unexpected fees during data restoration. This operational fragility is a liability for any cloud distributor offering backup and disaster recovery services. Our "Always-Hot" object storage model eliminates this risk entirely. All data is immediately accessible, delivering up to 20% faster backup and restore performance compared to tiered alternatives. This architecture avoids API timeouts and lifecycle policy failures that can disrupt critical recovery operations. For an MSP, this means delivering more reliable and performant services, strengthening client trust and reducing operational overhead. This consistent, low-latency performance is crucial for meeting stringent Service Level Agreements (SLAs) and ensuring business continuity for customers. This reliability is a key differentiator for any MSP cloud backup provider.

Utilize a Partner-Ready Platform Built for Automation and Scale

A modern cloud distributor requires tools designed for efficiency and multi-client management. The Impossible Cloud partner console is built to support channel operations at scale. It provides a suite of features that simplify onboarding and streamline day-to-day tasks. Our platform is fully automatable via API and CLI, enabling seamless integration with existing management and billing systems. This focus on automation reduces manual effort and lowers operational costs by a significant margin. Key platform capabilities for distributors include:

1. Multi-Tenant Management: Securely manage multiple client accounts from a single, intuitive console with robust role-based access control (RBAC).
2. Full S3-API Compatibility: Ensure drop-in compatibility with existing applications, scripts, and backup tools like Veeam and NovaBackup.
3. Simplified Onboarding: Quickly provision new client accounts and services in just a few steps.
4. Integrated Reporting: Monitor usage and performance across all client accounts to optimize service delivery.

This partner-centric design empowers a cloud distributor to scale their business efficiently, as detailed in our channel-first strategy.

Secure Your Exit Strategy and Break Free from Vendor Lock-In

Vendor lock-in is a top concern for enterprise IT leaders, creating strategic risks that a cloud distributor must help clients avoid. Our platform is built on open standards with full S3 API compatibility, ensuring data portability by design. The absence of egress fees means clients can retrieve their data at any time without financial penalty. This built-in exit strategy provides ultimate data control and independence, a powerful selling point for any cloud distributor. By partnering with Impossible Cloud, you offer your clients freedom of choice and protect them from the punitive switching costs common with hyperscalers. This commitment to open standards and data portability preserves your clients' negotiating power and strengthens your role as a trusted advisor. Find a partner in our partner directory to get started.