Why Hidden Cloud Fees Erode Veeam Reseller Margins

Many MSPs build their pricing models on seemingly low per-gigabyte storage rates from hyperscale providers. The total cost of ownership, however, is often 50% higher once hidden fees are included. Recovering just 10TB of client data can generate over €800 in egress fees alone, instantly erasing monthly profits.

This pricing uncertainty makes offering fixed-fee Backup-as-a-Service (BaaS) exceptionally risky for any business. A single large restore operation can invalidate an entire year’s profitability projections for a client. This forces resellers to either absorb unpredictable costs or pass them on, damaging client relationships built over years. This volatile economic model requires a fundamental shift toward cost predictability.

Achieve Predictable Profitability with a Zero-Fee Model

A transparent economic model is the foundation of a successful cloud reseller program. Impossible Cloud is predictable by design, with a clear pricing structure that includes zero egress fees and zero API call costs. This allows for 100% predictable monthly billing. You only pay for the storage you use, with no minimum duration requirements.

This approach transforms financial planning for resellers, enabling the creation of stable, defensible margins for Veeam backup and archiving services. You can confidently quote fixed prices to clients, knowing your own costs will not fluctuate unexpectedly. This model can increase operating margins by up to 14% by eliminating variable expenses. Predictable costs are critical, but ensuring data is secure against modern threats is equally important.

Strengthen Ransomware Defense with Immutable Veeam Backups

Ransomware attacks increasingly target backup repositories to prevent recovery, making immutability a core defense requirement. Impossible Cloud offers S3 Object Lock, allowing you to create true, unchangeable Veeam immutable backups. Once data is written, it cannot be altered or deleted by anyone—even with admin credentials—until the retention period expires.

This write-once-read-many (WORM) model provides a powerful defense against malicious encryption attempts. Here is how it enhances your security posture:

• It creates a virtual air gap, isolating backup data from live network threats.
• It ensures the integrity of your recovery points for reliable restores every time.
• It helps meet strict compliance requirements for data retention in regulated industries.
• It provides a last line of defense, ensuring you can recover data even after a full-scale breach.

This feature is fully compatible with Veeam's native immutability settings, requiring zero complex configuration. This robust security framework directly supports evolving EU compliance mandates.

Guarantee EU Data Sovereignty for Regulated Clients

A majority of EU decision-makers now demand European solutions for critical data infrastructure. Impossible Cloud operates exclusively in certified European data centers, ensuring your clients' Veeam backups are sovereign by design. This architecture guarantees GDPR compliance and avoids exposure to extra-territorial laws like the U.S. CLOUD Act.

Our platform is built to address current and future European regulations. This includes readiness for:

1. The EU Data Act (from September 2025): Our commitment to open standards and no egress fees aligns with the Act's goals of preventing vendor lock-in and ensuring data portability.
2. The NIS-2 Directive: As an MSP, you are part of the critical supply chain, and our platform's built-in security helps you meet NIS-2's stringent risk management requirements, which become mandatory in October 2024.

Storing data within the EU is no longer optional for businesses in finance, healthcare, or the public sector. Offering a compliant MSP cloud backup solution is a significant competitive advantage. True compliance, however, depends on flawless technical execution.

Ensure Seamless Integration with 100% S3 Compatibility

Migrating to a new storage backend should not require re-engineering your entire backup workflow. Impossible Cloud offers full S3 API compatibility, ensuring your existing Veeam solutions, scripts, and applications continue to work without modification. This protects your past investments and reduces migration risk to nearly zero.

Our “Always-Hot” object storage model means all data is immediately accessible without the delays or restore fees associated with tiered storage. Complex tiering policies often lead to API timeouts and restore failures, adding operational costs. An always-hot architecture simplifies operations and guarantees predictable performance for every restore. This technical simplicity is designed to support our partners' growth.

Leverage a Partner-Ready Platform for Scalable Growth

Impossible Cloud provides the tools needed to efficiently manage and scale your Veeam backup services. Our partner-ready console offers multi-tenant management with role-based access control (RBAC) and multi-factor authentication (MFA). This allows you to securely manage multiple client environments from a single interface.

Automation via our API and CLI helps you streamline onboarding and reporting, reducing manual overhead by over 30% for many partners. Recent distribution agreements with partners like api in Germany and Northamber plc in the UK expand local access and support for resellers across Europe. This growing ecosystem is built to help you succeed.