Magazine
Cloud Storage
Object Storage

Impossible Cloud Unlimited Object Storage Review: A 2025 Analysis

22.07.2025

8

Minutes
Thomas Demoor
CTO Impossible Cloud
Achieve digital sovereignty and predictable costs with an enterprise-ready, S3-compatible storage solution designed for the EU.

In 2025, EU decision-makers demand European solutions for critical data infrastructure, yet many feel locked into providers due to complex pricing. An Impossible Cloud unlimited object storage review reveals a practical path forward. This platform addresses key pain points by delivering GDPR-compliant, geofenced storage operated exclusively in certified European data centers. It offers a transparent economic model with zero egress fees or API call costs, directly challenging the lock-in strategies common in the market. For IT leaders, this means achieving digital sovereignty and ransomware protection without sacrificing performance or S3 compatibility.

Key Takeaways

  • Impossible Cloud offers a GDPR-compliant, EU-only object storage solution designed for digital sovereignty and control.
  • The platform features a predictable cost model with no egress fees or API call costs, eliminating vendor lock-in.
  • Full S3-API compatibility and an "Always-Hot" architecture ensure seamless integration and consistent, high-performance data access.

Achieve Digital Sovereignty with EU-Centric Architecture

Impossible Cloud is sovereign by design, operating exclusively in certified European data centers to ensure full GDPR compliance. This architecture provides country-level geofencing, keeping all data within predefined regions under strict EU rules. For businesses, this eliminates exposure to non-EU laws like the CLOUD Act, a concern for 100% of organizations handling EU citizen data. Our EU-only options guarantee legal certainty for regulated workloads. This focus on European data centers is a core selection criterion for a growing majority of enterprises. This commitment to sovereignty is the foundation of a resilient data strategy.

Eliminate Hidden Costs with a Predictable Economic Model

Many IT leaders find over 10% of their cloud costs come from unpredictable egress fees. Impossible Cloud offers a transparent pricing model with zero egress fees, zero API call costs, and no minimum storage duration. This predictability empowers Managed Service Providers (MSPs) to secure stable, defensible margins for Backup-as-a-Service (BaaS) offerings. This model directly reduces the vendor lock-in risk cited by many EU businesses. You can find more details in our guide to cost-efficient S3-compatible storage. This financial clarity allows for better business planning and resource allocation.

Leverage Full S3 Compatibility for Seamless Integration

Our platform provides 100% S3 API compatibility, ensuring existing applications, scripts, and tools continue to work without modification. This protects past investments and minimizes migration risk to zero. We support advanced S3 capabilities, including versioning, lifecycle management, and event notifications. This deep compatibility is a key benefit of our S3-compatible object storage. Here is a list of what enterprise buyers should expect from true S3 compatibility:

  • Consistent support for object operations across API, CLI, and SDK.
  • No-rewrite functionality for existing data pipelines and applications.
  • Out-of-the-box integrations with leading backup and recovery software.
  • Support for advanced features like object tagging and presigned URLs.
  • A proven migration path for bulk data movement without service disruption.

This seamless integration is crucial for maintaining operational continuity.

Deploy an Always-Hot Architecture for Consistent Performance

Complex tiering policies often lead to restore delays and hidden operational costs, with API timeouts affecting at least 1 in 4 complex restores. Impossible Cloud utilizes an “Always-Hot” object storage model, where all data is immediately accessible without tier-restore delays. This architecture delivers strong read/write consistency and predictable latencies for millions of files. This model simplifies operations and strengthens recovery auditability. The advantages of object storage like this are clear for high-demand workloads. This approach ensures your data is always ready when you need it.

Strengthen Security with Immutable Storage and Advanced IAM

With ransomware attacks targeting backups in over 93% of cyber-events, robust protection is essential. Impossible Cloud provides Immutable Storage with Object Lock for audit-ready retention and defense against ransomware. Our security framework includes multi-layer encryption and Identity and Access Management (IAM) with MFA and RBAC. We also support external IdPs via SAML/OIDC for secure, time-bounded access. Immutable backups are a core component of a modern 3-2-1-1-0 backup strategy. This focus on security prepares your organization for emerging threats.

Prepare for Evolving EU Regulations

The regulatory landscape is constantly changing, and our platform is built to keep you ahead. We are aligned with upcoming regulations to ensure you remain compliant. Here’s how we address two key EU directives:

  1. EU Data Act (from September 2025): We provide data portability and interoperability by design, ensuring you have a real exit path with no lock-in.
  2. NIS-2 Directive: Our operations include continuous security processes, vulnerability management, and supply-chain assurance to meet these stringent requirements.

This proactive stance on compliance is a competitive advantage, as explored in our alternative to AWS S3 article. This readiness ensures your storage strategy remains viable long-term.

Enable Channel Partners with a Partner-Ready Platform

We designed our platform to help MSPs, resellers, and system integrators succeed with predictable margins. The partner console features multi-tenant management with RBAC/MFA, API/CLI automation, and robust reporting. Our 2025 channel milestones include new distribution agreements with api in Germany and our first UK distributor, Northamber plc. This expanding ecosystem provides local access and support for hundreds of resellers. This momentum offers new opportunities for our partners across Europe.

Begin Your Journey to Sovereign Cloud Storage

Making the switch is straightforward with a platform designed for portability and open standards. An effective migration involves a 3-step process: assess current endpoint configurations, map existing lifecycle policies, and conduct test restores to validate data integrity. Our architecture ensures you can handle large object sets with steady API performance from day one. To learn more about our enterprise-grade solution, see why we are the best data object storage solution. Take the first step by exploring our transparent pricing or our deep dive on S3 compatibility. Talk to an expert today to get a demo and start your free trial.

FAQ

What is the main advantage of the 'Always-Hot' storage model?

The 'Always-Hot' storage model ensures all data is immediately accessible without the delays or surprise fees associated with retrieving data from colder, tiered storage. This simplifies operations, makes restores predictable, and keeps integrated applications stable.

How does Impossible Cloud support Managed Service Providers (MSPs)?

Impossible Cloud offers MSPs predictable margins thanks to the zero-fee structure. The platform includes a multi-tenant partner console with role-based access control (RBAC), automation via API/CLI, and detailed reporting for simplified client management.

What does geofenced storage mean?

Geofenced storage means that data is restricted to a specific geographic location. With Impossible Cloud, you can ensure your data remains within a specific European country, helping you meet strict data residency and compliance requirements like GDPR.

How does Impossible Cloud align with the upcoming EU Data Act?

Impossible Cloud is designed for data portability and interoperability, which are core tenets of the EU Data Act effective September 2025. We provide open standards and exportable formats to ensure you have a practical exit strategy and are not locked in.

Would you like more information?

Send us a message and our experts will get back to you shortly.