Achieve Digital Sovereignty and Eliminate CLOUD Act Exposure

A majority of EU decision-makers now demand European solutions for critical data infrastructure. For London MSPs with clients in the EU, storing data with US-owned cloud providers creates a direct conflict between GDPR and the US CLOUD Act. This US law permits authorities to access data held by American firms, regardless of where it is stored, creating a compliance risk that up to 4% of global turnover in fines.

Impossible Cloud operates exclusively in certified European data centers, ensuring data remains under EU jurisdiction. Our platform offers country-level geofencing, guaranteeing data residency within specific EU nations to meet the strictest client requirements. This EU-only operational model provides the legal certainty needed to build GDPR-compliant services.

By choosing a truly European provider, you remove the legal ambiguity and risk associated with non-EU vendors. This focus on UK data sovereignty solutions is no longer a niche requirement but a core business need for at least 60% of enterprises.

Build Predictable Revenue with a Partner-First Economic Model

Hyperscale cloud pricing models punish success, with egress fees and API call costs creating billing surprises that can eliminate over 20% of expected profit on a backup service. Impossible Cloud’s model is predictable by design, with zero egress fees, no API call costs, and no minimum storage durations. This transparency allows MSPs to build and price their services with confidence, protecting margins of 30% or more.

Our commitment to the UK channel is demonstrated through our partnership with our first UK distributor, Northamber plc. This collaboration provides local support and streamlined access for hundreds of UK resellers and MSPs. The platform is built for partners, featuring:

• A multi-tenant console for simplified client management.
• Granular Identity and Access Management (IAM) with MFA and RBAC.
• Full automation capabilities via a comprehensive API and CLI.
• Detailed reporting for clear client billing and oversight.

This structure ensures that as your clients' data grows, your revenue grows predictably alongside it. Learn more about our UK channel partner program.

Leverage an Enterprise-Ready, S3-Compatible Architecture

Migrating clients to a new storage backend can introduce risk and complexity, requiring an investment of over 50 hours per terabyte. Impossible Cloud eliminates this friction with full S3 API compatibility, ensuring existing applications, backup tools like NovaBackup, and scripts work without modification. This protects your clients' past investments and simplifies the MSP onboarding process, reducing migration times by up to 80%.

Our architecture is built for consistency and availability, avoiding the fragile tiering models that cause restore delays and API timeouts. The “Always-Hot” object storage model ensures all data is immediately accessible, a critical feature for rapid disaster recovery. This approach reduces operational complexity by over 25% compared to tiered systems.

This resilient design, featuring multi-AZ replication, eliminates single points of failure and delivers predictable low latencies essential for production workloads. Explore our London S3 object storage options.

Deliver Advanced Ransomware Protection with Immutable Storage

Ransomware remains a top threat, with attacks in the UK having increased by 70% in recent years. MSPs are on the front line of defence, and the ability to guarantee recovery is a key differentiator. Impossible Cloud provides robust ransomware protection through Immutable Storage using S3 Object Lock. This feature prevents data from being altered or deleted for a defined period, rendering it immune to malicious encryption.

Implementing a 3-2-1 backup strategy with an immutable offsite copy is a powerful defence. Our platform supports this with features designed for security:

1. S3 Object Lock: Create WORM (Write-Once-Read-Many) compliant backups.
2. Multi-Layer Encryption: All data is encrypted in transit and at rest.
3. Secure IAM: Enforce least-privilege access with MFA and RBAC policies.
4. EU-Controlled Key Management: Ensure key revocation procedures are governed by EU law.

This security-first approach provides a reliable secure cloud backup target, giving you and your clients peace of mind that data is recoverable after an attack, with recovery times reduced by up to 50%.

Prepare Clients for Upcoming EU Data Regulations

The regulatory landscape is evolving, and proactive compliance is a competitive advantage. Two key EU regulations will impact data management strategies in 2025 and beyond. MSPs who understand these changes can guide their clients effectively, reinforcing their role as trusted advisors.

First, the EU Data Act, fully applicable from September 12, 2025, mandates data portability and interoperability to prevent vendor lock-in. Impossible Cloud’s use of the standard S3 API and its zero-egress-fee model aligns perfectly with this principle, ensuring a real, practical exit path for clients. Second, the NIS-2 Directive, which EU member states must transpose by October 17, 2024, imposes stricter cybersecurity and supply-chain assurance requirements on critical sectors.

Our platform’s built-in security, including immutable storage and continuous monitoring, helps clients meet these heightened obligations. By partnering with us, you provide a secure channel partner solution that is ready for the next wave of EU compliance.

Onboard and Scale Your Services with a Partner-Ready Platform

Impossible Cloud is designed to make it easy for MSPs to get started and scale. The onboarding process is streamlined, taking less than one hour to configure your first backup target. Our partner console provides a centralized view of all client accounts, simplifying management and billing with integrated reporting tools that can cut administrative time by 15%.

For advanced integration, our comprehensive API, CLI, and SDKs enable automation of your entire workflow, from client provisioning to policy management. This allows you to integrate our storage seamlessly into your existing service delivery platforms, reducing manual effort by over 30%. With direct access to technical experts and resources via our UK distributor Northamber plc, you have the support needed to grow your business.

Ready to offer superior, sovereign, and predictable cloud storage services? Talk to an expert to get a demo and discover how our London MSP object storage can transform your business.