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For MSPs and resellers, efficient channel partner onboarding for storage services is critical for success. Complex pricing, compliance hurdles, and technical barriers can delay revenue and frustrate partners. The ideal solution must offer more than just capacity; it requires a model built on predictability, security, and seamless integration. This article outlines a strategy for building profitable, compliant, and resilient storage services using a European cloud that is sovereign by design, eliminating the hidden costs and operational friction that hinder channel growth.
Key Takeaways
- Achieve predictable margins and simplify quoting with a storage model that has zero egress fees, API call costs, or minimum durations.
- Accelerate partner onboarding from weeks to hours by leveraging full S3-API compatibility that works with existing tools and scripts.
- Offer built-in GDPR, NIS-2, and EU Data Act compliance with sovereign storage operated exclusively in European data centers.
Establish a Foundation for Predictable Partner Profitability
Predictable margins are the bedrock of any successful channel partnership, with incentive programs often increasing profits by up to 40%. Our model is predictable by design, featuring zero egress fees, no API call costs, and no minimum storage durations. This transparency allows you to build BaaS and archiving services with defensible margins every single month. You can quote customers confidently, knowing hidden fees will not erase 100% of your profit. The economics of cloud storage become a stable input for your business planning. This financial clarity is the first step to a frictionless onboarding process.
Accelerate Time-to-Market with Seamless S3 Integration
Technical friction is a primary cause of delayed partner onboarding. Our platform eliminates this with full S3-API compatibility, ensuring your existing tools, scripts, and applications keep working with zero code rewrites. This protects your partners' past investments in technology and training, reducing migration risk to nearly 0%. Partners can onboard new customers in hours, not weeks, using the backup software they already know. With out-of-the-box integrations for leading tools like Veeam and NovaBackup, your team can start delivering value from day one. This immediate operational readiness transforms the entire channel partner onboarding storage experience.
Deliver In-Demand EU Sovereignty and Compliance
A majority of EU decision-makers now demand European solutions for critical infrastructure. Our storage is operated exclusively in certified European data centers, offering country-level geofencing to guarantee EU data residency. This provides your clients with complete digital sovereignty and avoidance of CLOUD Act exposure. You can offer audit-ready compliance for GDPR right out of the box. As regulations evolve, our platform is ready to meet them. Here is how we address key EU regulations:
- EU Data Act (from September 2025): We ensure data portability by design, giving your clients a real exit path with no lock-in.
- NIS-2 Directive: Our continuous security processes, including supply-chain assurance, are baked into operations to meet these stricter requirements.
- GDPR: We provide the technical controls and EU-only infrastructure essential for managing EU residents' personal data correctly.
This focus on regulatory readiness gives your channel partners a significant competitive advantage.
Simplify Operations with a Partner-Ready Management Console
Effective multi-tenant management is non-negotiable for MSPs scaling their operations. Our partner console was built specifically to streamline the channel partner onboarding storage workflow and simplify daily administration. It provides a single pane of glass for all partner activities, reducing administrative overhead by at least 15%. You can provision, monitor, and manage hundreds of tenants without deep API expertise. The console delivers first-class identity, access, and governance controls. Key features for partners include:
- Granular, role-driven policies (RBAC).
- Mandatory multi-factor authentication (MFA).
- Automation capabilities via API and CLI.
- Detailed reporting for billing and usage.
- Secure defaults for all new tenants.
- Support for external IdPs via SAML/OIDC.
These tools empower you to become an MSP that operates with greater efficiency and security.
Build Resilient Backup and Ransomware Protection Services
Partners need to offer more than just storage; they need to deliver resilience. Our platform's architecture is built for consistency and availability, eliminating single points of failure. We feature an “Always-Hot” object storage model, ensuring all data is immediately accessible with no tier-restore delays, which can improve recovery times by over 50%. Immutable Storage with Object Lock is your clients' best defense against ransomware. This feature allows you to create unchangeable, undeletable backup copies for a set retention period. The MSP onboarding process is simplified when you can offer such a powerful security posture from the start.
Leverage a Growing European Distributor Network
Joining a channel program means becoming part of a larger ecosystem. Our distribution momentum provides partners with local access and support across Europe. In 2025, we expanded our network to include the distributor api in Germany and our first UK distributor, Northamber plc. This growth demonstrates our 100% commitment to the channel. These partnerships ensure resellers and MSPs have the resources they need to succeed. Our distributor program is designed to help you scale your business effectively.
More Links
German Federal Statistical Office (Destatis) provides statistics on the use of cloud computing in enterprises in Germany.
Bitkom offers its Cloud Report 2024, presenting charts and analysis of the cloud market in Germany.
KPMG provides its Cloud Monitor 2022, offering insights and analysis on cloud adoption and trends.
DLA Piper offers a resource focusing on data protection laws in Germany, providing legal insights and guidance.




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