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For UK IT leaders and Managed Service Providers, selecting a cloud backup target involves navigating complex challenges. Data must be protected from ransomware, compliant with evolving regulations, and affordable at scale. Many find themselves locked into contracts with unpredictable egress fees and API call charges, creating budget uncertainty. Furthermore, reliance on non-EU providers introduces significant regulatory risk, including exposure to foreign jurisdictions like the US CLOUD Act. A modern approach demands a solution that is sovereign by design, offering complete control over data residency, transparent pricing, and robust, built-in security. This ensures your backup strategy is not only effective but also economically sustainable and compliant.
Key Takeaways
- True data sovereignty for UK businesses requires using an EU-based cloud that operates exclusively in European data centres to eliminate exposure to foreign laws like the US CLOUD Act.
- A predictable cost model without egress fees or API call charges is critical for making cloud backup economically sustainable, especially for MSPs and large enterprises.
- Implementing immutable backups with S3 Object Lock is an essential defence against ransomware, ensuring data cannot be altered or deleted by attackers.
Establish Digital Sovereignty for UK Data
Data sovereignty is the principle that data is subject to the laws of the country where it is stored. For UK firms, this has become a strategic priority, with many facing mandatory sovereignty requirements in sectors like finance and healthcare. Storing data with providers headquartered overseas, even in UK data centres, can expose it to foreign laws like the US CLOUD Act. Impossible Cloud guarantees true sovereignty by operating exclusively in certified European data centres. This ensures your GDPR-compliant backups remain under EU legal jurisdiction, providing legal certainty with 100% of operations governed by EU rules. This EU-only operational model eliminates CLOUD Act exposure entirely. This focus on legal and geographic control is the foundation of a modern security posture.
Architect for Financial and Regulatory Compliance
The financial services industry requires strict data residency to meet regulatory demands and maintain customer trust. Storing data locally within the EU ensures compliance with regulations like GDPR, which governs how personal data of EU residents is processed and stored. Non-compliance can lead to fines of up to 4% of a company's global annual revenue. Impossible Cloud provides country-level geofencing to enforce data residency policies with precision. This capability allows financial firms to lock data into specific EU countries. Our architecture supports the rigorous compliance needs of the financial sector, as detailed in our European object storage solutions. This prepares your data infrastructure for upcoming regulatory shifts.
Implement Immutable Backups for Ransomware Defence
Ransomware attacks nearly doubled in early 2023, making immutable backups a critical defence layer. Immutable storage prevents data from being altered or deleted, neutralizing the encryption stage of a ransomware attack. Impossible Cloud achieves this with S3 Object Lock, a feature that makes data unchangeable for a user-defined period. This write-once-read-many (WORM) model is the industry standard for ransomware protection. A 2024 survey found that 94% of IT leaders now rely on immutable storage. Our approach to secure cloud backup ensures your data is always recoverable. This resilience is complemented by a cost model designed for predictability.
Eliminate Unpredictable Costs with a Transparent Model
Hidden fees are a major challenge in cloud storage, with unplanned egress charges accounting for an average of 6% of cloud storage costs. These fees for moving data out of a provider's network can make a project non-viable. Impossible Cloud offers a predictable economic model with zero egress fees, no API call costs, and no minimum storage duration. This transparency is especially valuable for MSPs, enabling them to build services with stable, defensible margins. Our pricing is predictable by design, removing the risk of bill shock often associated with large-scale data restores. This clear economic advantage simplifies budget planning for any enterprise backup strategy. Predictable costs are only one part of a practical solution; seamless integration is also essential.
Ensure Seamless Integration with Full S3 API Compatibility
The S3 API has become the de-facto standard for object storage, used by a vast ecosystem of backup and data management tools. True compatibility goes beyond basic commands to support advanced features like versioning, lifecycle management, and Object Lock. This ensures that your existing tools, including leading software from partners like Veeam, work without modification. Impossible Cloud provides full S3 API compatibility, protecting your investments in existing scripts and applications. This allows for zero-friction migration and integration. A checklist for ensuring deep compatibility includes:
- Support for advanced object operations like multipart upload and versioning.
- Consistent performance for both API and command-line interface (CLI) access.
- Full integration with Identity and Access Management (IAM) policies.
- Compatibility with leading backup ISVs like our partner NovaBackup.
This deep integration ensures your operations remain efficient as you prepare for future regulations.
Prepare for 2025 EU Regulations Today
Two major EU regulations will reshape data governance starting in September 2025. The EU Data Act mandates data portability, requiring cloud providers to facilitate seamless switching without technical or contractual lock-in. It requires data to be transferable within a maximum of 30 days. The NIS-2 Directive expands cybersecurity obligations, demanding continuous security processes and supply-chain assurance from providers. Non-compliance with NIS-2 can result in fines up to €10 million or 2% of global turnover. Impossible Cloud's architecture is built for compliance with both regulations. Our commitment to open standards and transparent operations provides a clear exit path, aligning with the Data Act's goals. This regulatory readiness offers a competitive advantage for our UK partners.
Empower UK Partners with a Channel-Ready Platform
We are committed to the success of our UK channel partners, including MSPs, resellers, and system integrators. Our platform is partner-ready, featuring a multi-tenant console with robust role-based access control (RBAC) and multi-factor authentication (MFA). We provide comprehensive automation through a powerful API and CLI, simplifying management and reporting. The predictable pricing model with zero egress fees allows partners to secure stable margins on Backup-as-a-Service (BaaS) offerings. Our expansion into the UK is supported by our distributor, Northamber plc. This partnership provides local access and support for resellers across the country, making it easier than ever to offer UK S3 API object storage. Getting started is straightforward.
Implement Your Secure Backup Strategy in 3 Steps
Transitioning to a sovereign and secure backup solution is a manageable process. A phased approach ensures a smooth migration with zero downtime. Here is a simple plan to get started:
- Configure Your Environment: Create your first buckets using the console or API, and define your IAM policies and user roles. Set up geofencing rules to ensure data resides in your required EU location.
- Integrate Your Tools: Update the endpoint in your existing S3-compatible backup software to point to Impossible Cloud. Our full API compatibility means no code changes are needed for most tools.
- Test and Verify: Perform a test backup and, more importantly, a test restore. Verify data integrity and restore times to confirm your recovery point objectives (RPOs) and recovery time objectives (RTOs) are met.
A successful test restore is the only true measure of a backup system. With your strategy validated, you can confidently protect your organisation's critical data. Explore our secure S3 backup solutions and take the next step.
More Links
Information Commissioner's Office provides a comprehensive guide to the General Data Protection Regulation (GDPR) for organizations.
Wikipedia offers an overview of Amazon S3 (Simple Storage Service), a widely used scalable cloud storage service.
FAQ
What is secure S3 API backup storage?
It is a cloud object storage solution that uses the S3 API for compatibility with modern backup software. Key security features include data immutability (Object Lock) to protect against ransomware, multi-layer encryption, granular access controls (IAM), and storage in GDPR-compliant data centres.
Why is EU data residency important for UK companies?
While the UK has its own GDPR, storing data within the EU provides an established, robust legal framework for data protection. It ensures data is not subject to laws from other countries, such as the US CLOUD Act, which could compel a US-based provider to disclose data regardless of where it is stored.
How does 'no egress fees' benefit my business?
Egress fees are charges for moving your data out of a cloud provider's network. By choosing a provider with no egress fees, you can restore data, migrate to another service, or run analytics without financial penalty. This makes your total storage cost predictable and lowers the risk of vendor lock-in.
What is S3 Object Lock and how does it stop ransomware?
S3 Object Lock is a feature that makes data immutable, meaning it cannot be deleted or modified for a specified period. Since ransomware works by encrypting your files and making them unusable, Object Lock prevents this encryption from happening to your backups, ensuring you always have a clean copy to restore.
Can I use my existing backup software with Impossible Cloud?
Yes. Impossible Cloud offers full S3 API compatibility, which means it works out-of-the-box with leading backup and recovery software that supports S3-compatible object storage as a target. This includes tools from Veeam, NovaBackup, and many others, requiring only a simple endpoint change in your configuration.
How does Impossible Cloud support its UK partners and MSPs?
We provide a partner-ready platform with a multi-tenant console, automation via API/CLI, and predictable margins thanks to our zero-egress-fee model. Our partnership with UK distributor Northamber plc ensures local access, support, and fast onboarding for resellers and MSPs.