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Cloud Storage
Object Storage

Secure Cloud Object Storage for Resellers: Drive Predictable Margins with a Sovereign EU Platform

29.09.2025

12

Minutes
Thomas Demoor
CTO Impossible Cloud
Capitalize on Europe's demand for data sovereignty with a partner-ready storage solution that eliminates unpredictable costs and simplifies compliance.

For UK resellers and MSPs, offering cloud backup and storage services has become a complex balancing act. Clients demand robust security and flawless performance, while providers' pricing models, filled with hidden egress fees and API call charges, make profitability a constant battle. At the same time, a wave of EU regulations, from GDPR to the NIS-2 Directive, places a heavy compliance burden on you and your customers. This creates a clear market opportunity for a different kind of platform: a secure cloud object storage solution for resellers that is sovereign by design, predictable in cost, and fully partner-ready. By choosing a European cloud, you can turn these challenges into a competitive advantage, offering clients the data security they demand while protecting your own margins.

Key Takeaways

  • Eliminate unpredictable costs and protect your margins with a storage model that has zero egress fees, no API call charges, and no minimum storage durations.
  • Offer superior ransomware protection using Immutable Storage (S3 Object Lock) to make client backups tamper-proof.
  • Guarantee GDPR and NIS-2 compliance with a 100% European-owned and operated cloud that provides true data sovereignty.

Achieve Predictable Margins by Eliminating Hidden Fees

Many resellers find their profits unexpectedly reduced by variable cloud provider fees. A recent survey showed 56% of IT professionals view egress fees as excessive, a cost that directly impacts your bottom line. With some providers, recovering just 10TB of client data could generate over $900 in egress charges alone, completely erasing a month's profit on an account.

A transparent pricing model is the foundation of a profitable reseller business. We provide a solution with zero egress fees, no API call costs, and no minimum storage durations. This model ensures your cost for 100TB of storage is exactly 100 times the cost of 1TB, with no surprises. This predictability allows you to build stable, defensible margins for your Backup-as-a-Service (BaaS) and archiving offerings.

By removing these hidden costs, you gain full control over your pricing strategy and can offer more competitive services. This financial clarity transforms your operations, moving you from reacting to surprise bills to proactively planning for growth. Predictable economics are further supported by our expanding distributor network, including Northamber plc in the UK.

Deliver Watertight Security Against Escalating Ransomware Threats

Ransomware attacks in Europe have surged, with incidents jumping by 80% in 2024. Cybercriminals are no longer just targeting primary systems; backup repositories are now targeted in 96% of attacks, as attackers know that compromising backups prevents recovery. This makes the security of your clients' backup data a primary responsibility.

Our platform provides a critical defense with Immutable Storage using S3 Object Lock. This feature ensures that once data is written, it cannot be altered or deleted for a specified period, creating a tamper-proof copy of client backups. Even if an attacker gains administrative credentials, they cannot encrypt or erase the immutable backup data. This capability is a core component of a modern 3-2-1 backup strategy and provides a reliable path to recovery.

Here is how our multi-layered security protects client data:

  • Immutable Backups: S3 Object Lock makes backups ransomware-proof for their retention period.
  • End-to-End Encryption: Data is encrypted both in transit and at rest, using the latest standards.
  • Granular Access Control: Identity-based IAM with MFA and RBAC ensures only authorized users access data.
  • Resilient Architecture: Our system eliminates single points of failure, ensuring data availability.

Integrating these features into your service offering provides clients with a powerful defense against data loss and strengthens your position as a trusted security partner.

Guarantee EU Compliance and Data Sovereignty by Design

For European enterprises, compliance is now a top selection criterion for cloud providers. Storing data in an EU data center is not enough if the provider is subject to non-EU laws like the U.S. CLOUD Act, which can create compliance conflicts with GDPR. True digital sovereignty requires a 100% European-owned and operated provider.

Our platform is sovereign by design, operating exclusively in certified European data centers with country-level geofencing. This ensures your clients' data stays within a predefined region, under EU legal control, fully satisfying GDPR requirements. This provides the legal certainty that businesses in regulated industries like finance and healthcare require.

Furthermore, our operations are aligned with the strict requirements of the NIS-2 Directive, which mandates higher security standards and supply-chain assurance for MSPs by October 2024. By building your services on a compliant foundation, you simplify your own regulatory obligations and provide clients with a clear advantage. Learn more about our commitment to European compliance.

Leverage a Partner-Ready Platform Built for Channel Growth

An effective reseller strategy requires more than just a good product; it needs a platform built for the channel. We designed our solution to directly support the operational needs of MSPs and resellers. The partner console provides a centralized hub for managing multiple clients efficiently and securely.

Our partner-ready features are designed to accelerate your time-to-market and simplify daily operations. You can manage hundreds of tenants from a single interface, with robust tools for automation and reporting. This focus on operational efficiency reduces your management overhead by over 30% compared to traditional solutions.

Key features for our partners include:

  1. Multi-Tenant Management: Securely manage separate client environments with role-based access control (RBAC) and MFA.
  2. Full Automation: Utilize a comprehensive API and CLI to automate provisioning, billing, and reporting workflows.
  3. Fast Onboarding: Get new clients set up in minutes, not days, with a streamlined process.
  4. Growing Distribution Network: Access local support and services through distributors like api in Germany and Northamber plc in the UK.

These tools empower you to scale your business efficiently, making it easier than ever to deliver high-value secure cloud object storage for resellers.

Ensure Seamless Integration with 100% S3 API Compatibility

For your clients, migrating to a new storage platform must be a seamless process that protects their existing investments in software and workflows. The S3 API has become the undisputed industry standard, and full compatibility is essential for any modern object storage solution. Many leading backup ISVs, including our partner NovaBackup, build their tools to work with the S3 protocol.

Our platform offers complete S3 API compatibility, ensuring that all existing applications, scripts, and tools continue to work without any code rewrites. This goes beyond basic operations to include advanced capabilities like versioning, lifecycle management, and event notifications. This 100% compatibility minimizes migration risk and eliminates the need for costly redevelopment projects.

We also employ an "Always-Hot" storage model, where all data is immediately accessible without the delays or surprise fees associated with tiered storage. This architectural choice simplifies operations for third-party tools that expect consistent, low-latency access, preventing API timeouts and restore failures. This approach ensures your clients' backup and recovery processes remain fast and reliable.

Future-Proof Client Services for the EU Data Act

The regulatory landscape in Europe continues to evolve, and the EU Data Act, applicable from September 2025, will introduce major changes. The Act mandates data portability, giving customers the right to easily switch cloud providers without technical or contractual lock-in. By 2027, it will even ban data egress fees for switching.

Our platform is already built on the principles of openness and portability that the Data Act champions. By offering a service with no egress fees and based on the open S3 standard, you provide clients with a future-proof solution that guarantees an exit path. This transparency reduces lock-in risk, a key concern for over 70% of enterprises when selecting a cloud provider.

Preparing your clients for the EU Data Act gives you a significant competitive advantage. It demonstrates a forward-looking approach to compliance and builds trust. You can confidently assure them that their data remains their own, fully portable and accessible, aligning with the next generation of European data rights. This positions you not just as a service provider, but as a strategic advisor on digital sovereignty.

FAQ

What is sovereign cloud object storage?

Sovereign cloud object storage is a service where data is stored and managed by a provider that is owned, operated, and governed exclusively within a specific legal jurisdiction, like the European Union. This ensures the data is subject only to local laws (e.g., GDPR) and is protected from foreign government access requests, providing true digital sovereignty.


Is your platform fully compatible with my existing backup tools?

Yes. We provide 100% S3 API compatibility, which means any backup software, application, or script designed to work with the S3 protocol will integrate seamlessly without needing any changes. This includes leading solutions from vendors like Veeam, Acronis, and our partner NovaBackup.


How does your pricing model help me as a reseller?

Our pricing model is designed for predictability and profitability. With no egress fees, no API call charges, and no minimum storage terms, your costs are directly proportional to the storage you use. This transparency allows you to set stable prices for your clients and protect your margins from surprise fees.


How do you ensure compliance with regulations like GDPR and NIS-2?

We ensure compliance by being a 100% European company operating exclusively in certified EU data centers. Our services include country-level geofencing to keep data within specific regions, robust encryption, and immutable storage. Our operational security is aligned with the stringent requirements of the NIS-2 Directive for supply-chain and risk management.


What tools do you provide for managing multiple clients?

We offer a partner-ready platform with a multi-tenant console. It includes role-based access control (RBAC), MFA, and a powerful API/CLI for automating client provisioning, management, and reporting. This allows you to manage hundreds of customers efficiently from a single interface.


How can I get started as a reseller?

Getting started is simple. You can contact our channel team to discuss your needs, get a personalized demo of our partner platform, and learn about our fast onboarding process. We work with leading distributors in the UK, including Northamber plc, to provide local support.


Would you like more information?

Send us a message and our experts will get back to you shortly.