Build Predictable Revenue with a Zero-Egress Fee Model

Distributors thrive on predictable margins, yet traditional cloud storage models introduce significant financial uncertainty. Egress fees for data retrieval can inflate a partner's bill by over 60%, directly eroding the profitability of their backup-as-a-service offerings. A sovereign S3 backup solution built on a zero-egress, zero-API-fee model eliminates this volatility entirely. This allows distributors to provide their reseller network with transparent, all-inclusive pricing that guarantees stable margins month after month. Predictability becomes your core value proposition, with 100% of the focus on service, not surprise costs. This economic clarity is a powerful differentiator in a market where 72% of SMEs are concerned about vendor lock-in. The upcoming EU Data Act, which will ban switching fees after a transition period, further validates this transparent approach as the new standard. Offering a predictable cost structure prepares your entire channel for this regulatory shift, turning a future requirement into a current competitive advantage.

Guarantee EU Sovereignty and Compliance Across Your Channel

A majority of EU decision-makers now demand European solutions for their critical data infrastructure. For distributors, offering a sovereign S3 backup service is no longer optional; it is a primary requirement for partners serving regulated industries. Our platform is sovereign by design, operating exclusively in certified European data centers to eliminate exposure to non-EU laws like the CLOUD Act. This ensures full GDPR alignment for every backup stored. We provide country-level geofencing, allowing partners to restrict data to specific nations like Germany, a key feature for the 84% of organizations planning to use sovereign cloud solutions. This capability is critical for sectors like financial services and healthcare, where data residency is mandated by law. By building your portfolio on a truly European cloud, you provide verifiable compliance that protects both your partners and their end customers from legal risks.

Equip Partners with Enterprise-Ready Ransomware Protection

Ransomware attacks increasingly target backup files, making immutable storage a critical last line of defense. Our sovereign S3 backup solution includes S3 Object Lock, a feature now considered essential by 69% of IT leaders for ransomware protection. This technology creates a tamper-proof, unchangeable copy of backup data for a defined retention period. An immutable backup ensures that even if a customer's primary systems are compromised, a clean recovery point is always available. This powerful feature helps partners meet the stringent requirements of regulations like the NIS-2 Directive, which mandates robust risk management and supply-chain security. You can provide your channel with a simple yet powerful tool to deliver on their security promises. Here is how Object Lock strengthens a backup strategy:

• It creates a Write-Once-Read-Many (WORM) seal on backup files.
• This prevents deletion or modification, even by accounts with administrative credentials.
• It provides a guaranteed, uncorrupted data version for restoration.
• This helps achieve compliance with data retention policies under GDPR.
• It serves as verifiable proof of data integrity during security audits.

This built-in resilience transforms a standard backup offering into a comprehensive cyber recovery solution.

Accelerate Onboarding with Full S3 API Compatibility

The European S3-compatible object storage market reached a size of USD 1.9 billion in 2024, demonstrating its role as the industry standard. For distributors, this means your partners already use tools and scripts built for the S3 API. Our platform offers 100% S3 API compatibility, ensuring a seamless transition for resellers and their customers. There is no need for code rewrites or complex migration projects. Partners can continue using their existing backup software, like Veeam or our ecosystem partner NovaBackup, without any changes. This protects their past technology investments and reduces onboarding time from weeks to just hours. Full compatibility minimizes migration friction, allowing your channel to start generating revenue faster. This focus on interoperability is central to the EU Data Act, which requires providers to remove technical barriers to switching. By offering a fully compatible S3 storage solution, you align your portfolio with this forward-looking principle of data freedom.

Leverage a Partner-Ready Platform Built for Distributors

A successful channel strategy requires more than just a great product; it needs a platform designed for multi-tenant management. Our partner console provides distributors and MSPs with the tools needed to manage multiple downstream clients efficiently. This includes granular role-based access control (RBAC), multi-factor authentication (MFA), and detailed reporting capabilities. Automation is supported via a comprehensive API and CLI, allowing for integration into existing provisioning and billing systems. We are committed to expanding our distribution network, as shown by our 2025 milestones with German distributor api and our first UK distributor, Northamber plc. These partnerships provide local access and support for thousands of resellers. Our platform is designed to be partner-ready from day one, enabling you to scale your cloud backup business with confidence.

Implement a Sovereign Backup Strategy with a Simple Checklist

Helping your partners adopt a sovereign S3 backup solution is straightforward with the right plan. A clear migration path ensures a smooth transition with zero data loss and minimal downtime. Use this checklist to guide your resellers through the process:

1. Assess Current Backup Policies: Review existing backup jobs, retention periods, and recovery time objectives (RTOs) for at least 95% of clients.
2. Configure New S3 Endpoints: Update backup software configurations to point to the new sovereign S3 storage endpoints.
3. Enable Immutability (Object Lock): Activate S3 Object Lock on new backup repositories to ensure ransomware protection from the first backup.
4. Run an Initial Full Backup: Seed the new storage with a complete backup of all critical data, monitoring performance over the initial 24 hours.
5. Test Data Restoration: Perform a test restore of a critical file, an application, and a full virtual machine to validate data integrity.
6. Decommission Old Storage: Once the new sovereign backup is validated, securely decommission the previous storage solution, avoiding exit fees.

This structured approach ensures a successful migration and immediately enhances your partners' data protection posture.

Begin Building Your Sovereign Cloud Portfolio Today

The demand for sovereign, predictable, and secure cloud backup has never been higher across Europe. Distributors are uniquely positioned to meet this need by offering a solution that is built for the channel. By eliminating egress fees, guaranteeing GDPR compliance, and providing enterprise-grade ransomware protection, you can deliver unmatched value to your partners. This empowers them to build profitable, resilient, and compliant backup services for their customers. Impossible Cloud is expanding its network through key distributors across Europe. Start the conversation to equip your channel with a sovereign S3 backup solution designed for the future. Get a demo to see our partner platform in action.