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For European IT leaders, cloud storage is a foundational technology, yet over 60% of them exceed their budgets due to unforeseen charges. The primary culprits are the hidden costs of cloud storage in Europe, which extend far beyond the per-gigabyte price. These expenses include punitive data egress fees that penalize data movement, mounting compliance risks tied to data sovereignty, and the operational friction from complex, tiered storage models. As EU regulations like the NIS-2 Directive and the EU Data Act take full effect in 2025, understanding this total cost of ownership is no longer just about budget optimization-it's a matter of strategic urgency.
Key Takeaways
- Egress fees and API call charges are primary hidden costs, with some providers charging 5-20 cents per GB for data movement, creating unpredictable bills.
- Upcoming EU regulations like the Data Act (Sept 2025) and NIS-2 (Oct 2024) introduce significant compliance costs and penalties for vendor lock-in and poor security.
- A 'sovereign by design' cloud with an 'Always-Hot' architecture eliminates hidden operational and regulatory costs by ensuring data is always accessible and under EU legal control.
Exposing the Direct Financial Drain: Egress Fees and API Charges
The most immediate hidden costs are fees that penalize data access and movement. Hyperscalers typically charge between 5 and 20 cents per gigabyte for data egress, a cost that is billed in arrears and often surprises IT managers. For a company moving just 10 terabytes of data per month, this can add over 1,000 euros to the bill unexpectedly. Many providers also charge for API calls, creating another variable expense that complicates budget forecasting. A predictable financial model eliminates these charges entirely, offering a clear path to transparent cloud pricing. These direct costs are just the first layer of financial risk.
The Sovereignty Deficit: Calculating the Risk of Non-EU Cloud Providers
True digital sovereignty is a core requirement for a majority of EU decision-makers. Storing data in EU data centers is not enough if the provider is subject to non-EU laws like the CLOUD Act, which can compel disclosure of EU customer data. This creates a significant compliance risk under GDPR, where penalties can reach 4% of global annual turnover. The cost of this risk is measured in potential fines and loss of customer trust. A sovereign-by-design approach with strict country-level geofencing ensures data remains under EU legal control, a critical factor for any EU-based object storage strategy. This legal certainty becomes even more critical with new regulations on the horizon.
Operational Inefficiency: The Hidden Costs of Complex Storage Tiers
Many cloud storage models rely on complex tiering, moving data between hot, cool, and cold storage to manage costs. However, this creates hidden operational costs and risks. An urgent restore from a cold tier can incur high retrieval fees and delays of several hours, impacting business continuity. This fragility clashes with the needs of modern backup, analytics, and ransomware recovery, where immediate access is required. An "Always-Hot" storage model eliminates this complexity entirely. Here's how it compares:
- Predictable Performance: All data is instantly accessible with consistent latencies, avoiding the API timeouts common with tiered systems.
- Simplified Operations: IT teams save hundreds of hours by eliminating the need to manage complex lifecycle policies.
- No Restore Surprises: There are zero retrieval fees or delays, ensuring your disaster recovery plan works as expected every time.
- Tool Compatibility: Third-party backup and recovery tools function reliably without errors caused by data being in an inaccessible tier.
This architectural simplicity directly addresses new EU rules designed to prevent lock-in.
Regulatory Readiness: Navigating the EU Data Act and NIS-2 in 2025
Two major EU regulations introduce new costs for inaction. The EU Data Act, fully applicable from 12 September 2025, mandates data portability and aims to eliminate vendor lock-in. It requires providers to phase out all switching fees, including egress charges, by 12 January 2027. Simultaneously, the NIS-2 Directive, which member states must implement by 18 October 2024, imposes strict cybersecurity duties on cloud providers and their customers. Non-compliance can lead to fines of up to 10 million euros or 2% of turnover. An enterprise-ready platform must demonstrate a clear cloud cost model and verifiable compliance from day one. This proactive stance is especially valuable for channel partners.
Empowering the Channel: How Predictable Costs Create Stable Margins for MSPs
For Managed Service Providers (MSPs), unpredictable costs are a direct threat to profitability. Egress and API fees from hyperscalers can erase the margins on Backup-as-a-Service (BaaS) and archiving solutions. A predictable-by-design model with zero egress or API fees provides the financial stability MSPs need. This allows for the creation of fixed-price services with defensible margins, a key competitive advantage. With multi-tenant management consoles and automation via API/CLI, partners can onboard new clients in under 60 minutes. Expanded access through distributors like api in Germany and Northamber plc in the UK further simplifies procurement for hundreds of resellers. This partner-centric approach ensures a practical path to adoption.
A Practical Path Forward: Your Enterprise-Ready Checklist
Migrating to a sovereign, predictable cloud storage solution minimizes the hidden costs of cloud storage in Europe. It protects budgets and ensures long-term strategic freedom. An enterprise-ready provider delivers more than just storage. Here is a checklist of what to expect:
- Advanced S3 Compatibility: Ensures all existing tools, scripts, and applications work without modification, protecting investments.
- Always-Hot Architecture: Guarantees all data is immediately accessible, eliminating restore fees and operational delays.
- Granular IAM and Security: Provides robust access controls, multi-layer encryption, and immutable storage with Object Lock for ransomware protection.
- Verifiable EU Sovereignty: Operates exclusively in certified EU data centers under EU law, with country-level geofencing.
- A Documented Exit Strategy: Proves portability with open standards and zero egress fees, aligning with the EU Data Act from day one.
Choosing a provider that meets these criteria is the first step toward eliminating budget surprises. For a deeper dive, explore our guide to cloud storage cost comparison.
More Links
BCG discusses cloud cover, pricing, sovereignty demands, and waste in the context of cloud computing.
Europa.eu explains GDPR rules for businesses dealing with customer data protection in the EU.
Baker McKenzie focuses on data privacy and security compliance for cloud services in Germany, within the EMEA region.
The European Commission outlines its policies and strategy regarding cloud computing.
The European Commission reports on its initiative to advance cloud sovereignty with a EUR 180 million tender.
Destatis presents statistical data on cloud computing usage by enterprises in Germany.
FAQ
What are egress fees in cloud storage?
Egress fees are charges that cloud storage providers levy when you move data out of their network. These costs are often unpredictable and can significantly increase your total cloud bill, especially for data-intensive workloads like backup, disaster recovery, or analytics.
How does Impossible Cloud ensure GDPR compliance and data sovereignty?
Impossible Cloud is a European company that operates exclusively in certified European data centers. Our services are 'sovereign by design,' meaning your data is always stored and governed under strict EU laws, like GDPR. We offer country-level geofencing to ensure data never leaves your chosen region, protecting you from exposure to foreign laws.
Is your storage compatible with my existing S3 tools?
Yes. We offer full S3-API compatibility, which means your existing applications, scripts, and tools will continue to work without any code rewrites. This protects your past investments and minimizes migration risk, ensuring a seamless transition.
What do you mean by 'no minimum storage duration'?
Unlike some providers that charge for a minimum of 30, 60, or 90 days regardless of how long you store an object, we do not have such a requirement. You only pay for the storage you use for the time you use it, which provides greater flexibility and cost efficiency.
How does immutable storage help with ransomware protection?
Our Immutable Storage feature, also known as Object Lock, allows you to make data unchangeable and undeletable for a specified period. This creates a secure, tamper-proof copy of your data, ensuring that even if your primary systems are compromised by ransomware, your backups remain safe and recoverable.
How does your pricing model benefit MSPs and resellers?
Our predictable pricing model with zero egress fees, no API call costs, and no minimum durations allows MSPs to build services like BaaS with stable, defensible margins. The multi-tenant partner console, automation tools, and quick onboarding process are all designed to help our channel partners succeed.



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