Eliminate the #1 Cloud Pain Point: Unpredictable Costs

Most enterprises struggle with surprise costs from major cloud providers. Egress fees and API charges often exceed the storage costs themselves, making ROI calculations nearly impossible. Organizations report that these hidden fees can inflate their monthly cloud bills by 3-5x for data-intensive workloads like backups. This unpredictability is the top concern for 95% of IT leaders. A transparent pricing model without these charges can reduce typical cloud storage expenses by 60-80%, providing clear, predictable budgeting. This approach transforms your cloud backup storage from a financial risk into a predictable operational expense.

This cost-first approach directly addresses the primary challenge of modern data protection strategies.

Achieve Data Control and Break Free From Vendor Lock-in

Vendor lock-in is a major strategic risk for enterprises. Proprietary APIs and punitive egress fees make switching cloud providers prohibitively expensive, trapping your data. An effective exit strategy requires open standards from day one. Using a fully S3-compatible API ensures your existing tools, scripts, and applications continue to work without code rewrites. This drop-in replacement capability protects your past investments of thousands of man-hours. You can migrate your Veeam backups simply by changing the endpoint, keeping everything else the same. This model provides an exit strategy by design, ensuring long-term data control and independence.

Here is how S3 compatibility delivers true data portability:

• It allows seamless integration with your existing Veeam workflows, requiring zero code changes.
• It protects your investment in current tools and scripts, with a 100% API match.
• It eliminates data gravity by removing the cost barrier (egress fees) to moving data.
• It supports advanced S3 features like versioning and lifecycle management for full operational consistency.

With a foundation of true compatibility, you can focus on security features that protect your backups from modern threats.

Fortify Ransomware Protection with Immutable Veeam Backups

Ransomware attacks increasingly target backup infrastructure, making immutable storage a non-negotiable requirement for business continuity. Impossible Cloud's Veeam immutable backup solution uses S3 Object Lock to make backup data unchangeable for its entire retention period. Even with administrative access, no one can alter or delete a backup file until the lock expires. This feature is a critical defense layer, ensuring you always have a clean recovery point. This capability is essential for meeting cyber insurance compliance, which now often mandates immutable backups. Pairing Veeam with S3 Object Lock provides a robust defense against malicious actors trying to compromise your last line of defense.

This powerful security measure is complemented by an architecture designed for consistent performance.

Boost Performance with an 'Always-Hot' Storage Architecture

Complex storage tiering often creates operational fragility. Policies can drift, leading to restore delays, API timeouts, and unexpected fees when accessing archived data. An 'Always-Hot' object storage model eliminates this complexity entirely. All data is immediately accessible without any restore delays or fees, ensuring your third-party tools remain stable. This architecture delivers up to 20% faster backup performance compared to traditional tiered cloud storage. Strong read/write consistency and predictable low latencies ensure integrity for mixed workloads, from millions of small files to large archives. This model simplifies operations and strengthens your recovery posture, making your Veeam backup storage more reliable.

This performance advantage is built on a foundation of enterprise-grade standards.

Meet Enterprise Demands with Certified Security and Governance

For regulated industries like financial services, enterprise-grade compliance is essential. Impossible Cloud is certified for SOC 2 and ISO 27001, ensuring your Veeam backup storage meets stringent security and data control requirements. Identity and access management (IAM) with granular, role-driven policies and support for external identity providers via SAML/OIDC gives you full control. Multi-layer encryption, both in transit and at rest, protects your data at every stage. A first-class console UX simplifies bucket management, permissions, and monitoring without requiring deep API expertise. These features provide the governance and security needed for sensitive workloads without vendor lock-in.

Here are the core components of an enterprise-ready platform:

1. Verified Encryption: Customer-controlled key management ensures data is always secure.
2. Immutable Storage: S3 Object Lock provides audit-ready retention and ransomware defense.
3. Certified Compliance: SOC 2 and ISO 27001 certifications meet requirements for regulated data.
4. Granular IAM: Role-based access control (RBAC) and MFA secure every interaction.
5. US-Based Operations: Data is kept in certified US data centers with country-level geofencing.

These capabilities are especially valuable for partners and MSPs building services on top of the platform.

Enable MSPs with Predictable Margins and Simplified Management

For Managed Service Providers, predictable costs are the foundation of profitable Backup-as-a-Service (BaaS) offerings. A model with zero egress or API fees means no surprise bills and no margin erosion. MSPs can quote BaaS and DRaaS services with confidence, knowing their costs are fixed. The partner-ready console offers multi-tenant management, automation via API/CLI, and robust reporting for streamlined operations. Fast onboarding and a cost-efficient structure allow MSPs to pass savings to customers or increase profitability on existing contracts. This predictability provides a significant competitive advantage in the crowded MSP market, especially when serving regulated industries.

Ultimately, this combination of cost, performance, and security empowers a modern data protection strategy.

Implement a Modern 3-2-1 Backup Strategy with Predictable Cloud Storage

The classic 3-2-1 backup rule-three copies of your data, on two different media, with one offsite-remains a cornerstone of data protection. Integrating a cost-efficient and secure cloud tier is the modern evolution of this principle. By using S3-compatible object storage as your offsite copy, you gain geographic redundancy and protection from local disasters. The absence of egress fees makes regular testing and restores financially viable, a critical part of any DR plan. Impossible Cloud's immutable storage and 'Always-Hot' access ensure your offsite Veeam backups are both secure and instantly available for recovery, fulfilling the promise of the 3-2-1 rule without the cost surprises. Start your free trial to see how predictable Veeam backup storage can be.