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At CloudFest 2025 — the world’s leading conference for cloud computing and internet infrastructure — we asked real experts in the cloud industry how the cloud ecosystem is evolving. From cloud storage leaders and IoT visionaries to data center veterans and infrastructure consultants, we summarized 4 key trends that are transforming the cloud world:

1. From CapEx to OpEx: The New Spending Model for Cloud

"The cloud ecosystem is evolving and maturing. There is a clear shift from CapEx to OpEx... and infrastructure-as-a-service is becoming more and more important."
— Miguel Reiser, Head of Business Development, CloudBlue

There is a growing trend towards OpEx in IT spending due to its agility and ability to align costs with usage. This shift is leading many organizations to adopt hybrid strategies that combine both CapEx and OpEx to optimize their IT budgets.
Cloud service providers are playing a crucial role in accelerating this shift. As infrastructure becomes software-defined and modular, companies can build resilient digital systems without locking up capital in hardware. This leads to faster innovation, shorter procurement cycles, and more predictable budgeting.

2. AI Needs a Home: Storage Is the Backbone of Intelligence

"AI is here to stay. But AI needs data—and data needs to be stored somewhere. We must think about the full lifecycle of data, from sensor to secure storage to smart dashboarding."
— Dr. Nils Kaufmann, Leader Initiative EuroCloud Native & CO-CEO at Atlas IoT Lab
(Video in German)

As artificial intelligence continues its explosive growth, storage is becoming a central concern. Data is no longer just archived—it’s constantly ingested, processed, analyzed, and re-analyzed by increasingly sophisticated models.
AI has made it easier to analyze unstructured data, but it also increases security risks. Today, AI can process and extract meaningful insights from that data within minutes—giving companies a competitive advantage, if they can access and secure their data properly.
The fundamental question every company must ask is: How can we ensure our data stays accessible, secure, and compliant? The answer lies in a well-structured backup strategy.
Read more from our latest article:
Backup and Data Security in the AI Era: GDPR-Compliant Cloud Strategies for 2025

3. Local Data Centers: Sovereignty Is the New Trust Signal

"Data sovereignty is very important to customers in Germany and across Europe. They want their data stored and processed within their borders."
— Muzaffer Ege, CSO, Nexpace Data Centers

For European customers, where data lives is just as important as how it is stored. Strict regulations (like GDPR and NIS2) and growing concerns about data privacy—especially regarding US hyperscalers—are making data localization a key decision factor.
Providers with local infrastructure in the EU are better positioned to meet these needs. European businesses are increasingly choosing cloud partners that offer data residency within the EU, ensuring compliance with regional regulations and building long-term trust.

4. Customers Want Local Cloud Storage and Reliable Backups

"Many customers prefer local storage—especially in Germany. But they also need backups and availability at all times. That’s where hybrid solutions like immutable backup from Impossible Cloud come in."
— Isabelle Albrecht, Consultant Server/Storage/Cloud at bluechip Computer AG
（Video in German)

More and more companies want their data stored close to home. For many, that means keeping data in their own country, or even in the same region, so they know exactly where it is and who has access to it.
But just having one copy isn’t enough. Businesses also need to make sure their data is backed up and easy to recover if something goes wrong—whether it's a hardware failure, cyberattack, or human error.
That’s why hybrid cloud solutions are becoming the new standard. These combine local storage (for control and quick access) with cloud-based backups (for safety and flexibility). It’s the best of both worlds: fast, secure, and always available.
Read more on data sovereignty in cloud:
Europe’s Response to Dependence on Tech Giants — Building Secure and Sovereign Clouds

Future-Ready Cloud, Built for Europe

With Impossible Cloud, you don’t just get a storage provider — you get a partner built for the future of cloud infrastructure to ensure you are prepared to meet the cloud trends of 2025.
Our solution is:

• Pay-as-you-go, no massive up-front investments, no overprovisioning. Perfect for businesses shifting from CapEx to OpEx.
  
• Channel-first, we empower our partners — MSPs, resellers, and IT providers — with white-label capabilities, strong margins, and sales-ready enablement tools to deliver next-gen cloud services to their clients.
  
• Made in Europe, with 100% GDPR-compliant infrastructure. All data is stored within sovereign European data centers, giving businesses peace of mind around privacy, security, and regulatory compliance.
  

Whether you’re a cloud-first MSP, IT reseller, or technology distributor, Impossible Cloud empowers you to offer your customers a seamless way to store, protect, and scale their data — without compromise. Our channel-first approach ensures you remain at the center of the relationship, backed by a cloud solution that is scalable, sovereign, and purpose-built for modern infrastructure needs.