Deconstruct Hidden Cloud Storage Costs for Veeam

Many UK businesses find their monthly cloud storage bills for Veeam backups are unexpectedly high. The primary cause is often egress fees, which providers charge each time data is recovered or moved, accounting for up to 6% of total cloud storage spending. These charges make financial planning for disaster recovery scenarios nearly impossible.

API call charges add another layer of complexity, penalizing frequent backup and restore operations. For a typical enterprise, these costs can accumulate to thousands of pounds annually. This pricing model creates significant vendor lock-in, making a switch to a more efficient provider a costly exercise. A transparent model with zero egress or API fees offers a direct path to reduce cloud storage costs.

This lack of cost predictability forces IT leaders into difficult budget conversations, impacting at least 60% of them. Predictable pricing is not just a benefit; it is a strategic necessity for effective financial management.

Embrace Sovereign Storage with Predictable Economics

A sovereign cloud platform offers a solution designed for the European and UK markets. By storing data exclusively in UK-based, certified data centers, businesses can ensure compliance with GDPR and avoid exposure to foreign regulations like the CLOUD Act. This approach is critical for over 80% of European organizations planning to use sovereign solutions.

Impossible Cloud is built on a foundation of transparent economics. The pricing model is simple: there are no egress fees, no API call costs, and no minimum storage durations. This predictability allows UK businesses to forecast their cloud storage pricing with 100% accuracy, turning a variable operational expense into a fixed one.

This model is particularly beneficial for MSPs and resellers, who can build services with defensible, predictable margins. With UK distribution now available through Northamber plc, local partners have direct access to a partner-ready platform. This strategic shift toward sovereign cloud solutions is gaining momentum across the UK.

Achieve Ransomware Resilience with Immutable Veeam Backups

Ransomware attacks increasingly target backup repositories to prevent recovery. Using S3 Object Lock, Veeam can create immutable backups, which cannot be altered or deleted by anyone-not even an administrator with root credentials-until a predefined retention period expires. This provides a powerful last line of defense.

Our platform supports S3 Object Lock out-of-the-box, enabling robust ransomware protection for all Veeam backups. Here is how it enhances security:

• WORM Protection: Data is stored in a Write-Once-Read-Many (WORM) state, ensuring its integrity.
• Air-Gapped Security: Immutable copies are logically air-gapped from the primary infrastructure, protecting them from active network attacks.
• Compliance-Ready: It helps meet regulatory retention requirements for industries like finance and healthcare with audit-ready data.
• Veeam Integration: The feature integrates seamlessly with Veeam Backup & Replication v12.1 and later.

This architecture ensures that your recovery points remain untouchable, guaranteeing a clean restore path after an attack. For businesses seeking secure cloud backup, immutability is no longer optional; it is a core requirement for cyber resilience.

Leverage an Enterprise-Ready, Always-Hot Architecture

Complex storage tiering models with hot, cool, and archive layers often introduce restore delays and hidden retrieval fees. Our "Always-Hot" architecture ensures every byte of data is immediately accessible without any performance penalty or unexpected costs. This model simplifies operations for over 90% of backup and recovery tasks.

Full S3 API compatibility guarantees that your existing Veeam jobs, scripts, and management tools work without modification. This protects your investment in current workflows and minimizes migration friction. The platform is engineered for consistency and scale, handling millions of objects with predictable low latency, which is essential for S3-compatible storage in the UK.

Key architectural benefits include:

1. No Tiering Complexity: Eliminates the need for lifecycle policies that can fail or cause API timeouts during urgent restores.
2. Instant Data Access: All backup data is ready for immediate recovery, reducing RTO (Recovery Time Objective) by hours.
3. Consistent Performance: Strong read/write consistency supports mixed workloads, from large backups to granular file restores.
4. Geofenced Control: Country-level geofencing keeps data within specific EU regions to meet strict residency rules.

This streamlined approach ensures your Veeam infrastructure operates at peak efficiency and reliability.

Navigate UK and EU Data Regulations with Confidence

For UK businesses serving EU customers, navigating data protection regulations post-Brexit is a primary concern. The UK GDPR governs UK residents, while the EU GDPR still applies to the data of EU citizens. A UK-based storage provider ensures compliance with both frameworks by default.

Upcoming regulations further raise the stakes. The EU Data Act, fully applicable from September 2025, mandates data portability and aims to eliminate vendor lock-in by making it easier to switch cloud providers. Our platform is designed for this future, with open standards and no egress fees that trap your data.

Furthermore, the UK NIS Regulations imposes stricter cybersecurity and supply-chain assurance requirements on critical service providers, including cloud storage. Our continuous security processes and EU-centric governance are baked into our operations, not added as an afterthought. This proactive stance on compliance provides a competitive advantage for any business looking for affordable offsite backup that is also secure.

Onboard and Scale with a Partner-Centric Platform

For UK MSPs and resellers, predictable margins are the foundation of a profitable Backup-as-a-Service (BaaS) offering. Our partner program is built on a zero-egress-fee model, ensuring the price you quote is the price you pay. This eliminates the risk of cost overruns eroding your profits by 15% or more.

The platform provides essential tools for channel partners to succeed. The multi-tenant console offers role-based access control (RBAC) and MFA for secure client management. Automation is available via a full-featured API and CLI, allowing for seamless integration into existing provisioning and billing systems. With UK distribution through Northamber plc, onboarding takes only a few hours.

This partner-ready approach empowers UK IT providers to deliver high-value, sovereign storage for Veeam without financial uncertainty. The combination of predictable costs and a powerful feature set allows partners to build competitive and compliant data protection services. A clear exit strategy with no data transfer penalties preserves long-term freedom for you and your clients.