Magazine
Cloud Storage
Enterprise Storage

Secure Predictable Margins as a VAR Cloud Storage Partner with EU-Sovereign Storage

16.09.2025

10

Minutes
Thomas Demoor
CTO Impossible Cloud
How to leverage GDPR-compliant, S3-compatible object storage to build a resilient and profitable cloud services portfolio for 2025 and beyond.

For a Value-Added Reseller, the cloud storage market presents a dual challenge: delivering robust data protection while maintaining predictable profitability. Many enterprise clients now demand EU data residency, with over 87% citing compliance as a top priority. Yet, reliance on traditional providers often introduces volatile costs from egress fees and API calls, directly impacting your margins. This article outlines a strategic path for a VAR cloud storage partner to meet modern enterprise needs. It focuses on a sovereign-by-design storage architecture that eliminates economic uncertainty and simplifies regulatory adherence, creating a stable foundation for growth.

Key Takeaways

  • Offer EU-sovereign cloud storage to meet growing client demand for GDPR compliance and data residency, avoiding CLOUD Act exposure.
  • Guarantee predictable margins for your VAR business by choosing a partner with a transparent pricing model that has zero egress fees or API call costs.
  • Leverage 100% S3-compatible storage with Object Lock to provide seamless client migration and robust, immutable ransomware protection.

Build Your Offering on a Sovereign and Compliant Foundation

A majority of EU decision-makers now demand European solutions for their critical data infrastructure. As a VAR cloud storage partner, offering a service that is sovereign by design provides a significant competitive advantage. Our platform operates exclusively in certified European data centers, ensuring full GDPR compliance from day one. This architecture provides country-level geofencing, keeping client data within predefined regions under strict EU law. This avoids any exposure to extra-territorial laws like the CLOUD Act. You can find more details in our guide to data sovereignty for VARs. This approach directly addresses the 46% of businesses that identify compliance as the single most important factor when choosing a cloud provider.

Eliminate Hidden Fees to Guarantee Predictable Margins

The greatest threat to MSP and VAR profitability is unpredictable billing from hyperscale providers. Recovering just 10TB of data can generate over $900 in egress fees alone, erasing an entire month's profit. We built our partner model to solve this problem directly. Our pricing is transparent and predictable, with three core guarantees for every VAR cloud storage partner. Here is what that includes:

  • Zero egress fees, no matter how much data your clients need to restore.
  • Zero API call costs, allowing for seamless integration and automation without financial penalties.
  • No minimum storage duration, providing maximum flexibility for you and your customers.

This model ensures your quoted margins are the margins you actually earn. It transforms your cloud backup offerings from a variable cost center into a reliable, high-growth revenue stream.

Leverage 100% S3 Compatibility for Seamless Migration

Vendor lock-in remains a primary barrier to cloud adoption for many European enterprises. A fully S3-compatible API is the key to overcoming this challenge. It ensures that all existing applications, scripts, and backup tools your clients use continue to work without any code rewrites. This protects their past technology investments of thousands of euros. Our platform supports not only standard object operations but also advanced capabilities like versioning and lifecycle management. This compatibility minimizes migration risk to near zero. For partners, this means faster onboarding and a simpler sales process. Learn more about our S3-compatible storage offering and its benefits.

Deliver Enterprise-Grade Ransomware Protection with Immutable Storage

Cybersecurity is a top priority, with cloud-based data breaches affecting 45% of organizations. As a VAR cloud storage partner, you can deliver a powerful defense against this threat. Our platform features Immutable Storage with S3 Object Lock, a critical tool for ransomware protection. This technology prevents data from being altered or deleted for a defined period, ensuring a clean, uncorrupted copy is always available for recovery. The architecture is designed with an "Always-Hot" model, meaning every piece of data is immediately accessible. There are no fragile tiering policies that cause restore delays of hours or days. This resilience is a core component of modern cloud backup targets.

Meet Emerging EU Regulations Like NIS-2 and the Data Act

The European regulatory landscape is evolving rapidly, creating new compliance burdens for your clients. Two key regulations will define 2025. Here is how our platform helps you address them:

  1. The EU Data Act (from September 2025): This regulation mandates data portability to prevent vendor lock-in, a core principle of our service. We provide proven exit paths by design.
  2. The NIS-2 Directive (from early 2025): This requires continuous security processes and supply-chain assurance for over 30,000 companies in Germany alone. Our EU-only operations and baked-in security help you meet these stringent requirements.

By partnering with us, you provide a future-proof solution that turns regulatory readiness into a competitive advantage for your clients. This proactive stance is essential for any channel partner in object storage.

Utilize a Partner-Ready Platform Built for Automation and Scale

Our platform is designed specifically to enable partner success. The partner console provides robust multi-tenant management with role-based access control (RBAC) and multi-factor authentication (MFA). This allows you to manage hundreds of clients securely and efficiently from a single interface. A comprehensive API and CLI support full automation of your workflows, from provisioning to reporting. This reduces your operational overhead by at least 15%. We are also expanding our reach through key distributors, including api in Germany and Northamber plc in the UK, making it easier for local resellers to get started. This ecosystem support is a key benefit for every VAR cloud storage partner.

Implement Resilient Backup Strategies for Your Clients

Empower your clients with best-practice data protection strategies built on our resilient infrastructure. The 3-2-1 backup rule remains a vital framework for data safety. Our platform serves as the ideal off-site target for this strategy, enhanced with immutability. You can store immutable backups using S3 Object Lock, ensuring at least one copy of the data is unchangeable. We have also established a strong ecosystem of integrations, including a deep collaboration with backup ISV NovaBackup. This ensures out-of-the-box compatibility and simplified compliance for your BaaS and DRaaS offerings. Start building more resilient client solutions today by talking to one of our experts.

FAQ

How does your partner program help me build predictable revenue?

Our program is built on a 'predictable by design' pricing model. With no egress fees, no API call costs, and no minimum storage terms, you can price your services with confidence. Your margins are protected from the volatile billing practices common with hyperscale providers.


Is your platform fully compliant with GDPR?

Yes. We are a European company, and our storage platform operates exclusively in certified data centers within the EU. This ensures your clients' data is always governed by EU law and fully compliant with GDPR requirements for data residency and sovereignty.


Can my clients use their existing backup tools like Veeam or others?

Absolutely. Our platform offers full S3 API compatibility, which means it integrates out-of-the-box with all leading backup and archiving solutions that use the S3 protocol. This ensures a smooth transition for your clients with no need to change their existing workflows.


How do you help protect my clients from ransomware?

We provide S3 Object Lock, which allows you to make backup data immutable. This means the data cannot be encrypted, modified, or deleted by a malicious actor for a specified period, guaranteeing a clean recovery point in the event of a ransomware attack.


What kind of support do you offer to your VAR partners?

We provide comprehensive support for our partners, including a multi-tenant partner console for easy client management, full API/CLI for automation, co-marketing resources, and direct access to our technical experts. We are committed to a partner-first approach to ensure your success.


How are you preparing for new EU regulations like the Data Act?

Our platform is designed to meet future EU regulations. The EU Data Act's focus on data portability and preventing vendor lock-in is a core principle of our service. We provide an open, standards-based platform that gives clients a clear exit strategy, aligning perfectly with the Act's requirements for September 2025.


Would you like more information?

Send us a message and our experts will get back to you shortly.