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Backup Solutions
Disaster Recovery

Achieve Sovereign and Secure Cloud Backup in the UK

01.11.2025

9

Minutes
Christian Kaul
CEO Impossible Cloud
How UK businesses can leverage UK-based object storage for GDPR compliance, ransomware resilience, and predictable costs without egress fees.

For UK IT leaders, selecting a cloud backup solution involves navigating a complex landscape of security threats, compliance mandates, and escalating costs. Many enterprises find themselves locked into contracts with providers whose pricing models penalize data retrieval through high egress fees, creating significant financial uncertainty. Furthermore, reliance on non-UK providers introduces risks related to foreign government access under legislation like the CLOUD Act. This article outlines a strategic approach to achieving a secure, compliant, and cost-predictable cloud backup posture by leveraging a UK-based, S3-compatible object storage solution designed for digital sovereignty.

Key Takeaways

  • Achieve digital sovereignty and GDPR compliance for UK data by using UK-only, geofenced cloud storage that eliminates exposure to the US CLOUD Act.
  • Protect against ransomware with immutable backups using S3 Object Lock, ensuring a clean, unchangeable recovery point is always available.
  • Eliminate unpredictable costs and vendor lock-in with a transparent pricing model that includes zero egress fees, no API call charges, and no minimum storage durations.

Establish Digital Sovereignty for UK Data

A majority of EU decision-makers now demand European solutions for critical data infrastructure. For UK businesses, ensuring a UK data residency solution is the first step toward digital sovereignty. Storing backup data exclusively in certified European data centres provides robust protection under UK law. This strategy directly mitigates risks associated with the US CLOUD Act, which can compel US-based providers to surrender data regardless of where it is stored. Geofenced storage guarantees that your data remains within a predefined region under EU rules. Impossible Cloud operates exclusively in European data centres, offering country-level geofencing to provide UK firms with the highest level of legal certainty. This approach ensures that your most critical asset-your data-is governed by a predictable legal framework.

Architect for Resilience and Ransomware Defence

Ransomware attacks continue to grow in sophistication, making immutable backups a cornerstone of any modern defence strategy. Using immutable storage with Object Lock makes backup data unchangeable and undeletable for a specified period. This simple feature provides a powerful defence, ensuring a clean recovery point is always available. Our architecture eliminates single points of failure and provides multi-layer encryption for data both in transit and at rest. We also employ an "Always-Hot" object storage model, meaning all data is immediately accessible without the delays or surprise fees associated with restoring from archived tiers. This model reduces operational complexity by over 30% for many IT teams. This focus on resilience is critical for maintaining business continuity.

Drive Cost Predictability and Eliminate Lock-In

Many businesses feel locked into their cloud providers due to complex pricing and punitive fees. A significant share of IT leaders rank cost transparency as a top selection criterion for new services. We address this directly with a transparent economic model: zero egress fees, zero API call costs, and no minimum storage durations. This approach provides the predictability needed for effective financial planning and removes the fear of bill shock when restoring data. For Managed Service Providers (MSPs), this model allows for the creation of profitable, fixed-price backup-as-a-service (BaaS) offerings with defensible margins. Predictable costs are a key enabler for any long-term cloud backup strategy.

Meet 2025 EU Regulatory Demands Today

For UK companies doing business in Europe, upcoming UK regulations introduce stringent new requirements. Being prepared is a competitive advantage. Our platform is designed to align with these future standards now, ensuring you remain compliant without costly re-architecting. Key regulations include:

  • EU Data Act (from September 2025): This mandates data portability and interoperability, including metadata and versions. Our S3-compatible architecture ensures you have a real exit path, preventing vendor lock-in.
  • UK NIS Regulations: This requires continuous security processes, supply-chain assurance, and strict incident reporting timelines. Our operations incorporate these principles by design, not as an afterthought.

This proactive stance on compliance simplifies governance for your cyber essentials planning.

Ensure Seamless Integration and Enterprise-Ready Performance

A secure cloud backup solution must integrate flawlessly with existing tools to protect past investments. Full S3-API compatibility is essential, ensuring that your current applications, scripts, and backup software continue to work without modification. We provide out-of-the-box integrations with leading backup tools, including a notable collaboration with NovaBackup. Our architecture delivers strong read/write consistency and predictable latencies for millions of files. This enterprise-grade performance supports everything from simple archival to complex disaster recovery scenarios. The platform's robust identity and access management (IAM) features, including support for SAML/OIDC, map directly to real-world organisational structures. This ensures your migration to a sovereign cloud is smooth and secure.

Leverage a Partner-Ready Platform for UK MSPs

We are committed to enabling our channel partners with a platform that is predictable and profitable by design. For UK MSPs and resellers, our partner-ready console simplifies client management and service delivery. Through our UK distributor, Northamber plc, local partners gain access to a powerful multi-tenant management platform. Key features for partners include:

  1. Role-Based Access Control (RBAC) and Multi-Factor Authentication (MFA) for secure client segmentation.
  2. Full automation capabilities via API and CLI for streamlined operations.
  3. Detailed reporting tools within the partner console for clear visibility.
  4. A fast and simple onboarding process designed to get you to market in under 24 hours.

This ecosystem provides the tools needed to build a successful ransomware protection service for your clients.

FAQ

What makes Impossible Cloud a secure cloud backup solution for the UK?

Impossible Cloud provides a secure cloud backup for UK businesses through a multi-layered approach. This includes operating exclusively in certified UK data centres to ensure data sovereignty, offering immutable storage with Object Lock for ransomware protection, providing end-to-end encryption, and maintaining full S3-API compatibility for seamless integration with your existing security tools.

Can I use my existing backup software with Impossible Cloud?

Yes. Impossible Cloud is fully S3-API compatible, which means it works out-of-the-box with leading backup and recovery software like Veeam, Rubrik, and many others. This allows you to keep your existing workflows and tools without needing to rewrite code or reconfigure your backup policies.

How does your pricing model help with budget predictability?

Our pricing is designed for predictability. We charge for storage based on usage without any hidden costs. There are no egress fees for data retrieval, no charges for API calls (reads/writes), and no minimum storage duration requirements. This transparent model allows you to forecast your costs accurately, even during a major data recovery event.

What is an 'Always-Hot' storage model?

An 'Always-Hot' storage model means all your data is immediately accessible at all times, without any delays or extra fees for retrieval from different storage tiers (like 'cold' or 'archive' tiers). This simplifies operations, ensures fast restores for disaster recovery, and makes your backup and recovery process more reliable and predictable.

How do you support UK-based Managed Service Providers (MSPs)?

We offer a partner-ready platform with a multi-tenant console, role-based access control (RBAC), and automation via API/CLI. Our predictable pricing model with no egress fees allows MSPs to build profitable BaaS and DRaaS offerings with stable margins. We also partner with UK distributors like Northamber plc to provide local support and easy onboarding.

How does Impossible Cloud address the EU Data Act and UK NIS Regulations?

Our platform is built with future compliance in mind. Our adherence to open standards and the S3 API directly supports the data portability requirements of the EU Data Act, preventing vendor lock-in. Our operational security, including continuous monitoring and supply-chain assurance, aligns with the core principles of the UK NIS Regulations, making us a resilient choice for regulated workloads.

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