Escape Budget Uncertainty from Hidden Cloud Fees

Complex cloud billing is a major pain point for a significant share of European companies. Many IT leaders feel locked into providers due to opaque pricing structures that include variable egress fees and API call costs. These unpredictable expenses undermine financial planning for at least 30% of IT departments. This lack of clarity slows down strategic decisions, as the total cost of ownership remains a moving target.

This environment makes it difficult for businesses to scale operations without risking budget overruns. The core issue is a pricing model designed for complexity, not clarity. A recent OECD report highlighted how such practices can reinforce customer lock-in, making it hard for businesses to migrate. This forces companies to choose between paying unpredictable fees or undertaking a costly and complex migration. The need for a straightforward economic model has never been greater.

Adopt a Predictable Model with Zero Egress Fees

A truly transparent pricing model for object storage eliminates the primary sources of budget surprises. Impossible Cloud offers a predictable financial framework with three key guarantees for all customers. This approach provides the economic clarity that over 80% of EU organizations seek.

Our model is built on these principles:

• Zero Egress Fees: Access your data as often as needed without incurring financial penalties, giving you complete freedom.
• Zero API Call Costs: Run your applications and scripts without worrying about transaction charges, ensuring operational consistency.
• No Minimum Storage Duration: Store data for any length of time without being locked into long-term contracts, offering maximum flexibility.

This structure ensures that your bill reflects only the storage you use, making costs 100% predictable. By removing hidden variables, businesses can confidently forecast their expenses and allocate resources more effectively. You can explore our transparent pricing to see how this model works. This shift toward predictability is essential for sustainable growth.

Strengthen Sovereignty with EU-Centric Storage

Cost transparency is a powerful driver for enterprises seeking sovereign cloud solutions. A strong majority of EU decision-makers now demand European options for their critical infrastructure. Impossible Cloud meets this need by operating exclusively in certified European data centers, ensuring all data remains under EU jurisdiction and is fully GDPR-compliant. This approach directly addresses concerns about the CLOUD Act and foreign data access.

We provide country-level geofencing, allowing you to restrict data storage to predefined regions with just a few clicks. This technical control is a direct answer to regulatory demands for data residency. For industries like financial services, this capability is not just a benefit—it is a core compliance requirement. By combining a predictable cost model with a sovereign-by-design architecture, we offer a practical path for the 84% of EU organizations planning to use sovereign cloud solutions. This foundation of trust and control is critical for modern data governance.

Leverage Enterprise-Ready S3 Compatibility and Performance

True enterprise readiness goes beyond basic storage operations. Our platform offers full S3-API compatibility, protecting your investments in existing tools and applications. This ensures your pipelines continue to run without code rewrites, minimizing migration risk for 100% of your S3-based workloads. You can find more details in our S3 cost comparison guide.

Our architecture is built for consistency and availability, featuring:

1. An "Always-Hot" Object Storage Model: All data is immediately accessible with no tier-restore delays, reducing operational complexity.
2. Multi-AZ Replication: Your data is protected against single points of failure, ensuring integrity for millions of files.
3. Advanced S3 Capabilities: We support versioning, lifecycle management, and event notifications across the API, CLI, and SDK.

This “Always-Hot” model avoids the fragile tiering that leads to hidden restore fees and API timeouts. It provides the predictable performance needed for demanding use cases like backup, disaster recovery, and analytics. This robust architecture ensures your data is always available when you need it.

Ensure Compliance with EU Data Act and NIS-2 Readiness

Regulatory readiness offers a significant competitive advantage. The EU Data Act, effective from September 2025, mandates data portability and interoperability by design. Our platform was built to meet these requirements, ensuring you have a real exit path with no lock-in. This includes the ability to export metadata, versions, and access information, aligning perfectly with the new law's goals.

The NIS-2 Directive also raises the bar for supply-chain security and continuous process management. Our operations incorporate these principles as a default, not an afterthought. We provide robust security features, including multi-layer encryption and Immutable Storage with Object Lock for ransomware protection. This helps you meet the strict retention and audit requirements of regulations like GDPR. This proactive approach to compliance simplifies your governance burden.

Empower MSPs with Predictable Margins and Partner-Ready Tools

For Managed Service Providers, predictable costs translate directly to stable, defensible margins. Our channel-first model is designed to help MSPs succeed. The absence of egress and API fees makes it simple to price Backup-as-a-Service (BaaS) and archiving solutions competitively. This clarity is a key reason our partner program has grown by over 50% in the last year.

We provide a suite of partner-ready tools to accelerate growth:

• A multi-tenant console with robust role-based access control (RBAC) and multi-factor authentication (MFA).
• Full automation capabilities via our API and CLI for streamlined management.
• Out-of-the-box integrations with leading backup tools, including a deep collaboration with NovaBackup.
• Expanded local access through new distribution agreements with api in Germany and Northamber plc in the UK.

This ecosystem empowers our partners to deliver sovereign, compliant, and cost-effective storage solutions to their clients. Learn more about our cost savings to see the potential. Our commitment to the channel ensures our partners have the tools they need to thrive.