Establish Digital Sovereignty and Mitigate CLOUD Act Risks

For UK businesses handling EU citizen data, GDPR compliance remains a critical requirement, with potential fines of up to 4% of global turnover for violations. The primary challenge is ensuring data remains under EU legal protection, a concept undermined by laws like the US CLOUD Act. This act allows US authorities to compel American companies to provide data, regardless of where it is stored globally. This creates a significant compliance risk for UK firms using US-based cloud providers, even when data centres are located in Europe. Choosing a UK-based provider with country-level geofencing is the only guaranteed method to keep data under EU rules. A strong majority of decision-makers now list UK data residency as a key purchasing criterion. This shift towards sovereign cloud solutions is a direct response to these jurisdictional challenges.

Eliminate Unpredictable Costs with a Transparent Economic Model

Unpredictable costs are a major pain point for enterprises, with egress fees often comprising 10% to 15% of a total cloud bill. These charges for moving data out of a provider's network create vendor lock-in, discouraging migration to better or more cost-effective platforms. Impossible Cloud offers a fundamentally different approach with a pricing model that includes zero egress fees, no API call costs, and no minimum storage duration. This transparent structure provides the economic clarity that 94% of enterprises seek when evaluating cloud services. This model allows for predictable budgeting and protects margins, a key benefit for MSPs building services on top of the platform. By removing these variable charges, businesses regain control over their lowest cost object storage strategy and can plan for the long term without financial surprises.

Leverage an Enterprise-Ready, S3-Compatible Architecture

True enterprise readiness requires more than basic API support; it demands architectural resilience and consistency. Full S3-API compatibility ensures that existing applications, scripts, and backup tools work without modification, protecting investments and simplifying migration. This compatibility extends to advanced features like versioning and lifecycle management, which are critical for modern data operations. The architecture is built for consistency and eliminates single points of failure, a crucial factor for organisations that need to manage millions of files. A key differentiator is the "Always-Hot" object storage model. Here is what that means for your operations:

• All data is immediately accessible with no restore delays.
• It avoids the operational complexity of managing storage tiers.
• Third-party backup and recovery tools remain stable and predictable.
• It eliminates hidden fees associated with data retrieval from archival tiers.

This approach ensures that your enterprise cloud storage is both powerful and simple to manage.

Implement Robust Ransomware Protection with Immutable Storage

Ransomware attacks increasingly target backup data, with 96% of attacked organisations reporting their backups were compromised. To counter this, an effective defence must make backups unchangeable. Impossible Cloud achieves this with Immutable Storage through S3 Object Lock. This feature prevents data from being altered or deleted for a specified period, creating a secure, tamper-proof copy for recovery. Research shows that 94% of IT leaders consider immutable backups essential for a comprehensive ransomware strategy. This capability is a cornerstone of modern data resilience, ensuring you can restore operations quickly and without paying a ransom. By integrating immutable storage into a 3-2-1 backup strategy, organisations build a formidable last line of defence against cyber threats.

Prepare for 2025's EU Data Act and UK NIS Regulations

Two major UK regulations will reshape the digital landscape in 2025, and proactive compliance offers a competitive advantage. The EU Data Act, applicable from September 2025, mandates data portability and interoperability to prevent vendor lock-in. It requires cloud providers to offer clear exit paths, a principle met by our transparent model with no egress fees. The UK NIS Regulations expands cybersecurity obligations for critical sectors, demanding continuous security processes and supply-chain assurance. Our platform's security measures, including multi-layer encryption and IAM with MFA, are designed to meet these stringent requirements. By choosing a platform already aligned with these regulations, UK businesses can future-proof their compliance posture. This readiness simplifies adherence to new standards for UK data residency solutions and security governance.

Enable the UK Channel with a Partner-Ready Platform

For UK Managed Service Providers and resellers, predictable margins are essential for building profitable Backup-as-a-Service (BaaS) and archiving solutions. The "predictable by design" model, with zero egress or API fees, ensures that costs remain stable even as client data grows. The platform is built for the channel, offering key features for partners. These features include:

1. Multi-tenant management from a single console.
2. Granular role-based access control (RBAC) and MFA for security.
3. Full automation capabilities via API and CLI.
4. Simplified reporting for client billing and management.

The recent partnership with UK distributor Northamber plc provides local access and support for resellers and MSPs across the country. This distribution momentum makes it easier than ever for UK partners to onboard and scale their services using our UK data centres.

Begin Your Journey to Sovereign Cloud Storage

Adopting a sovereign object storage solution is a practical step towards greater control and security. The full S3 compatibility ensures a smooth transition for your existing workloads, whether for backup, disaster recovery, or archiving. Start by identifying data subject to GDPR or other sovereignty requirements and plan a migration using familiar S3-native tools. With transparent economics and a partner-ready platform, now is the time to move away from models that create lock-in and budget uncertainty. To learn more about how your organisation can benefit, talk to an expert or start a free trial today. Take control of your data with a truly British cloud storage accessible solution.