Magazine
Cloud Storage
Object Storage

Secure Predictable Cloud Budgets with Cost-Efficient European Object Storage

23.07.2025

10

Minutes
Thomas Demoor
CTO Impossible Cloud
How EU-based storage eliminates hidden fees and strengthens digital sovereignty for enterprises and MSPs in 2025.

Key Takeaways

  • Adopt European object storage to eliminate unpredictable egress fees and API call costs, ensuring a predictable cloud budget.
  • Achieve digital sovereignty and GDPR compliance by storing data exclusively in certified EU data centers under European law.
  • Maintain operational continuity with 100% S3-compatible storage that works with existing tools and provides 'Always-Hot' data access.

For many UK and European IT leaders, managing cloud storage costs has become a significant challenge, with over 34% of enterprises citing egress fees as a major issue. The promise of flexible, scalable infrastructure is often undermined by unpredictable billing and the operational overhead of ensuring GDPR compliance. This article outlines a strategic shift towards cost-efficient European object storage, a model built for digital sovereignty. It provides a clear path to reducing vendor lock-in and achieving the performance parity required for modern, data-intensive workloads.

Prioritize Digital Sovereignty with EU-Centric Storage

A majority of EU decision-makers now demand European solutions for their critical data infrastructure. Storing data within certified European data centers is no longer optional; it is a core strategy to avoid CLOUD Act exposure and ensure full GDPR alignment. Even when data resides in an EU data center, its legal jurisdiction can fall outside the EU if the provider is non-European, creating significant compliance risks.

True sovereignty means your data is governed exclusively by EU law, a guarantee that only a European provider can offer. Impossible Cloud provides this legal certainty with country-level geofencing, ensuring your data for backup and disaster recovery stays within predefined regions. This approach directly addresses the 46% of IT leaders who identify compliance as their single most important factor when choosing a cloud partner. Explore our data sovereignty solutions to learn more. This focus on EU-centric control is the first step toward a more resilient data strategy.

Eliminate Hidden Fees for Predictable Cost Control

Unpredictable costs are a primary pain point for businesses relying on cloud storage, with egress fees being a major contributor. Some providers charge between $2 and $9 per terabyte for data egress, making budget forecasting nearly impossible. These charges create vendor lock-in, as moving data to another provider or back on-premises becomes prohibitively expensive for over 56% of IT professionals.

A transparent economic model is essential for cost efficiency. Impossible Cloud’s architecture is predictable by design, with a clear policy: zero egress fees, zero API call costs, and no minimum storage duration. This model allows for predictable margins, a crucial benefit for our MSP partners. You can find more details in our guide to transparent object storage pricing. By removing these financial barriers, businesses regain control over their data and their budgets.

Achieve Full S3 Compatibility Without Compromise

Switching to a new storage provider should not require rewriting applications or abandoning existing tools. True S3 compatibility is a critical requirement for a seamless transition, protecting years of investment in scripts and workflows. Impossible Cloud offers 100% S3 API compatibility, ensuring your existing applications, SDKs, and command-line tools continue to work without modification. This includes advanced capabilities like versioning and lifecycle management.

Our platform is built on an “Always-Hot” object storage model, where all data is immediately accessible without the delays or surprise fees associated with tiered storage. This architecture provides strong read/write consistency and predictable latencies, ideal for mixed workloads from millions of small files to large archives. This approach avoids the fragile tiering policies that often lead to API timeouts and operational complexity. Learn more about our S3-compatible object storage. This ensures performance parity while simplifying your entire data management lifecycle.

Prepare for 2025 EU Regulations with a Compliant-Ready Platform

The European regulatory landscape is evolving, with two key directives shaping the future of data management in 2025. The EU Data Act, applicable from September 2025, mandates data portability and interoperability to prevent vendor lock-in. It requires providers to facilitate seamless switching, a principle already built into our model of open standards and zero egress fees.

At the same time, the NIS-2 Directive requires stricter, continuous security processes for critical infrastructure, including supply-chain assurance and vulnerability management. Our platform addresses these requirements with features designed for resilience and compliance. Here is how we align with these new standards:

  • Immutable Storage: Object Lock provides robust ransomware protection and audit-ready data retention.
  • Multi-Layer Encryption: All data is secured both in transit and at rest, with keys managed under EU control.
  • Advanced IAM: We support SAML/OIDC for external identity providers and offer granular, role-based access controls.
  • Verified Compliance: Our operations in certified European data centers ensure GDPR alignment from day one.

This proactive approach to compliance gives your organization a competitive advantage in a regulated market.

Enable Channel Partners with a Predictable and Scalable Model

For MSPs, resellers, and system integrators, profitability depends on predictable margins and operational efficiency. Our partner-ready platform was designed specifically for the channel, removing the economic uncertainties that erode profits. The absence of egress and API fees allows partners to build defensible margins for Backup-as-a-Service (BaaS) and archiving solutions.

Onboarding is fast, and management is simplified through a multi-tenant console with robust RBAC and MFA support. Automation is fully enabled via our S3-compatible API and CLI, allowing for seamless integration into existing workflows. We are expanding local access across Europe, with recent distribution milestones including api in Germany and Northamber plc in the UK. This growing ecosystem provides our partners with the tools and support needed to deliver sovereign, cost-efficient storage solutions to their clients.

Implement a Resilient and Cost-Efficient Backup Strategy

Adopting a modern backup strategy is a practical step towards ransomware resilience and cost control. The 3-2-1 rule remains a valuable framework, and our platform enhances it with features designed for today's threats. With Immutable Storage via Object Lock, you can create a truly air-gapped and unchangeable copy of your data, a critical defense against ransomware.

Here is a simple checklist for migrating your backups to a sovereign cloud environment:

  1. Verify S3 Compatibility: Confirm your existing backup software (like Veeam or our partner NovaBackup) works with S3-compatible endpoints.
  2. Configure Endpoints: Update your backup jobs to point to the new Impossible Cloud storage endpoint.
  3. Define Immutability Policies: Enable Object Lock on your new backup buckets to protect data from deletion or modification for a set period.
  4. Run Test Restores: Perform several test restores to validate data integrity and recovery times, ensuring your disaster recovery plan is effective.

This straightforward process minimizes migration risk while significantly improving your security posture and cost predictability. Ready to take the next step? Talk to an expert to design your sovereign backup solution.

FAQ

What makes Impossible Cloud a cost-efficient European object storage solution?

Impossible Cloud is cost-efficient because our pricing model is transparent and predictable. We charge only for the storage you consume, with no egress fees, no API call costs, and no minimum storage duration. This eliminates the hidden fees common with other providers and simplifies budget management.

How does Impossible Cloud ensure my data remains in Europe?

We are a European company that operates exclusively in certified European data centers. We offer country-level geofencing, allowing you to restrict your data to specific EU regions. This ensures your data is protected by EU privacy laws like GDPR and is not subject to foreign jurisdictions.

Can I use my existing backup tools with Impossible Cloud?

Yes. Impossible Cloud offers full S3 API compatibility, which means it integrates out-of-the-box with leading backup and recovery tools, including Veeam and NovaBackup. You can migrate your existing backup workflows without needing to reconfigure your applications or scripts.

What is 'Always-Hot' storage?

The 'Always-Hot' storage model means all your data is immediately accessible at all times, without any delays or retrieval fees associated with moving data from colder, archival tiers. This simplifies operations, ensures predictable performance for your applications, and makes restores faster.

How does Impossible Cloud help MSPs and channel partners?

Our platform is designed for partners, offering predictable margins due to our zero-fee structure for egress and API calls. We provide a multi-tenant management console, automation via API/CLI, and fast onboarding to help MSPs deliver reliable and profitable BaaS, DR, and archiving services.

Is Impossible Cloud ready for new EU regulations like the Data Act and NIS-2?

Yes. Our platform is built for regulatory readiness. Our commitment to open standards and no lock-in aligns with the EU Data Act's portability requirements. Our robust security features, including multi-layer encryption and Immutable Storage, support the continuous security processes mandated by NIS-2.