Magazine
MSP Solutions
White Label Storage

Boost MSP Margins by 80% with White Label Cloud Storage

20.10.2025

9

Minutes
Christian Kaul
CEO Impossible Cloud
Stop Reselling and Start Owning Your Cloud Services with a Predictable, S3-Compatible Storage Foundation

For IT service providers, reselling cloud storage from hyperscalers often means accepting razor-thin margins and surprise fees. Unpredictable egress and API call costs can turn profitable contracts into losses overnight, making budget planning nearly impossible. The alternative is a strategic shift from reseller to owner. With a white label cloud storage solution, you can build a branded, high-margin Backup-as-a-Service (BaaS) offering. This approach eliminates hidden fees, provides full S3-API compatibility for seamless integration, and gives you the tools to build a valuable business asset instead of just reselling someone else's product.

Key Takeaways

  • Eliminate unpredictable costs and increase margins by 60-80% with a storage model that has zero egress fees, no API call costs, and no minimum storage durations.
  • Transition from a reseller to a service owner by launching your own branded cloud storage service with a custom domain, UI, and multi-tenant management console.
  • Deliver enterprise-grade security with features like Immutable Storage (Object Lock), SOC 2 and ISO 27001 compliance, and full S3-API compatibility for seamless integration.

Escape the Margin Squeeze of Hyperscaler Reselling

Most IT service providers struggle with the unpredictable cost models of major cloud platforms. Surprise egress fees and API charges can inflate a client's bill by 3-5x, directly eating into your planned margins. This volatility makes it difficult to quote new business with confidence or maintain profitability on multi-year contracts. Vendor lock-in further complicates this, with proprietary APIs making it prohibitively expensive to switch providers. Organizations report that these hidden costs make accurate ROI calculations nearly impossible. By moving to a predictable model, you regain control over your financial planning. This financial instability is the number one cloud pain point for most enterprises. A new approach is needed to ensure sustainable growth and client satisfaction.

Achieve Predictable Profitability with a No-Fee Model

A predictable cost structure is the foundation of a profitable cloud service. Our S3-compatible object storage was designed to eliminate the hidden fees that destroy MSP margins. We offer a transparent model with zero egress fees, no API call costs, and no minimum storage durations. This approach delivers immediate cost savings of 60-80% compared to traditional cloud storage. You can build competitive high-margin cloud services and quote customers with 100% confidence, knowing your costs are fixed. This model is predictable by design, allowing you to focus on service delivery instead of surprise bills. Predictable pricing makes budget planning for you and your clients a reality.

Build Your Brand with a Custom Cloud Service

Shifting from reselling to owning your cloud service is a powerful strategic move. Our white label cloud storage for IT service providers enables you to launch your own branded cloud under a custom domain and UI. This reinforces your brand identity and increases customer loyalty by over 25%. The platform includes essential tools for service providers, as outlined below.

Here is what you get out-of-the-box:

  • A multi-tenant partner console for managing hundreds of clients.
  • Complete automation capabilities via a full-featured API and CLI.
  • Integrated reporting to monitor usage and profitability per client.
  • Role-Based Access Control (RBAC) and Multi-Factor Authentication (MFA) for security.
  • A simple onboarding process that gets you running in under 24 hours.
This foundation is perfect for launching a high-margin Backup-as-a-Service offering. You are not just selling a product; you are building a tangible business asset.

Deliver Enterprise-Grade Security and Compliance

Clients in regulated industries demand verifiable security and compliance. Our platform provides enterprise-grade features you can extend to your customers under your own brand. We operate from certified global data centers with a strong US presence and offer country-level geofencing. This ensures data stays within predefined regions to meet client requirements. Immutable Storage with Object Lock is a core feature, providing robust protection against ransomware, which increasingly targets backup infrastructure. This capability is becoming a standard requirement for over 90% of cyber insurance policies. Our platform is certified for SOC 2 and ISO 27001, giving you the credentials to confidently serve the financial services and healthcare sectors. These features allow you to build trust and win deals in high-value markets.

Ensure Seamless Integration with 100% S3 Compatibility

Your clients' existing tools and workflows must continue to function without disruption. Our storage is a drop-in replacement for AWS S3, featuring full S3-API compatibility. This means existing applications, scripts, and backup tools like NovaBackup keep working by simply changing the endpoint. This compatibility reduces migration risk to near zero and protects your clients' past technology investments. Our 'Always-Hot' architecture ensures all data is immediately accessible, delivering up to 20% faster backup performance compared to tiered storage models. This eliminates restore delays and complex lifecycle policies, simplifying operations for you and your clients. You can explore our S3 partner program to learn more. This technical alignment accelerates your time-to-value from months to days.

Gain a Competitive Edge with a Built-In Exit Strategy

Vendor lock-in is a major strategic risk for both service providers and their clients. Our platform is built on open standards to ensure data portability and interoperability by design. The combination of 100% S3-API compatibility and zero egress fees provides a real, practical exit path. This gives you and your clients long-term freedom and negotiation power. You can retrieve all your data at any time without facing punitive costs, which can save thousands of dollars in a single migration. This built-in exit strategy is a powerful selling point that demonstrates a true partnership model. It allows you to offer your clients data control and independence, a clear differentiator from hyperscaler offerings. This freedom is key to building long-term, trust-based client relationships.

FAQ

How do I start my own branded cloud storage service?

With a white label partner, the process is simple. You typically get access to a multi-tenant partner console, where you can apply your own branding (logo, domain), create accounts for your clients, and manage them from a central dashboard. Full API access also allows you to automate provisioning and billing.

What kind of margins can I expect?

By eliminating unpredictable costs like egress and API fees, which can account for 60-80% of a typical cloud bill, you gain complete control over your margins. You can price your services competitively to win new business while maintaining healthy, predictable profitability on every contract.

Is it difficult to migrate existing clients?

No. Thanks to 100% S3-API compatibility, migration is straightforward. For most S3-native tools, you only need to change the service endpoint in your configuration to point to the new storage. This non-disruptive process protects client data and minimizes downtime.

What security certifications are included?

Our platform is built in enterprise-grade data centers and holds key certifications like SOC 2 and ISO 27001. This allows you to meet the strict compliance requirements of clients in sectors like finance, healthcare, and legal, without making the investment yourself.

What is 'Always-Hot' storage?

Always-Hot storage means all data is immediately accessible without any delays or restore fees associated with pulling data from colder, slower storage tiers. This simplifies operations, ensures predictable performance for backups and restores, and eliminates the surprise costs common with complex tiering models.

How does the pricing model work?

The pricing is transparent and predictable. You pay for the storage you use without any extra charges for data egress (downloads) or API requests. There are no minimum storage durations, giving you and your clients maximum flexibility and cost efficiency.

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