Magazine
MSP Solutions
High Margin Storage

Control Rubrik Air Gap Storage Costs with a Predictable S3 Alternative

10.09.2025

11

Minutes
Thomas Demoor
CTO Impossible Cloud
Eliminate unpredictable fees and vendor lock-in by shifting to an S3-compatible, immutable storage model designed for ransomware protection and cost efficiency.

The search for predictable Rubrik air gap storage cost reveals a critical challenge for IT leaders: the high price of data control. Traditional air gap solutions, while secure, often introduce operational complexity and steep, unpredictable fees for data retrieval. Egress fees alone can inflate cloud backup expenses by over 30%, turning a necessary security measure into a significant financial burden. This forces a difficult choice between robust ransomware protection and budget stability. Impossible Cloud offers a cost-efficient alternative, providing S3-compatible object storage with immutable capabilities. Our model eliminates egress fees and API call costs entirely, delivering up to 80% savings and predictable billing without compromising on security or performance.

Key Takeaways

  • Eliminating egress fees and API call costs can reduce total cloud storage expenses by 60-80%, solving the primary pain point associated with Rubrik air gap storage cost.
  • S3-compatible object storage with immutability (Object Lock) offers a modern, high-performance alternative to traditional air gaps for ransomware protection.
  • An "Always-Hot" storage architecture ensures all data is immediately accessible, avoiding the restore delays and hidden fees common with tiered storage models.

Analyze the True Cost of Air-Gapped Storage

Many organizations seeking air-gapped solutions find that the total cost of ownership extends far beyond the initial setup. Egress fees for data recovery can inflate monthly cloud bills by over 60%, a cost often discovered only during a critical restore operation. For a mid-sized company, a single 50 TB restore can generate an unexpected bill of over $4,000 just for data access. These unpredictable expenses make financial planning difficult, with 53% of companies reporting they exceeded their cloud storage budgets in 2024 due to such hidden charges.

Operational overhead adds another layer of expense. Managing physical air-gapped media like tapes involves significant handling and storage costs, and recovery times can stretch from days to weeks. This downtime multiplies business losses, transforming a security strategy into a financial liability. Even logical air gaps in the cloud are not immune, as egress charges apply whenever data moves between regions or out of the provider's network for testing or recovery. This financial penalty for accessing your own data creates a powerful form of vendor lock-in, which is a top concern for enterprise IT leaders. This is why a transparent pricing model is a critical component of a modern data protection strategy, as detailed in our guide to the lowest TCO S3-compatible storage.

Adopt a Predictable Model for Ransomware Protection

A modern alternative to traditional air gaps is S3-compatible object storage with immutability, which provides robust ransomware protection without the associated cost volatility. By choosing a platform with a transparent pricing model-zero egress fees, zero API call costs, and no minimum storage durations-organizations can cut 60-80% of typical cloud storage expenses. This predictability allows IT leaders to forecast budgets accurately, transforming data protection from a variable cost center into a stable operational expense. This approach is essential for building affordable disaster recovery storage targets.

The core of this model is S3 Object Lock, a feature that makes data immutable for a defined period. Once written, data cannot be altered or deleted by anyone, including system administrators or malicious actors who may have gained credentials. This write-once-read-many (WORM) model effectively neutralizes ransomware, as attackers cannot encrypt the protected backup files. Organizations can achieve the security objective of an air gap-ensuring a clean, unchangeable copy of data exists for recovery-while maintaining the accessibility and speed of an online, always-hot storage architecture.

Achieve Enterprise-Grade Security and Compliance

True data control requires a foundation of verified security and compliance. An enterprise-ready S3 alternative provides multi-layer encryption for data in transit and at rest, ensuring information is protected at every stage. For organizations in regulated industries like finance or healthcare, certifications such as SOC 2 and ISO 27001 are non-negotiable. These certifications validate that the storage provider adheres to stringent controls for security, availability, and confidentiality, simplifying audits and vendor risk assessments.

Beyond certifications, granular access controls are essential for mapping security to real-world organizational structures. A robust platform should offer the following capabilities:

  • Identity-based IAM with granular, role-driven policies (RBAC).
  • Support for external Identity Providers via SAML/OIDC.
  • Multi-factor authentication (MFA) to secure user accounts.
  • Immutable Storage with Object Lock for audit-ready data retention.

This combination of features ensures that data remains under your control, protected against both external threats and internal risks. It provides a secure repository for sensitive workloads without the vendor lock-in typical of hyperscale providers, a key consideration when looking for Commvault Metallic storage alternatives .

Ensure Seamless Integration Without Vendor Lock-In

The value of a storage solution is measured by how well it integrates with your existing tools and workflows. Full S3 API compatibility is the key to a seamless transition, allowing you to protect past investments in scripts, applications, and backup software. A true drop-in replacement requires nothing more than changing the endpoint in your configuration; everything else continues to work without code rewrites or feature gaps. This level of compatibility minimizes migration risk and accelerates time-to-value, a critical factor for any IT project.

This interoperability is the foundation of a built-in exit strategy. Vendor lock-in often occurs through proprietary APIs and punitive egress fees that make switching providers prohibitively expensive. An S3-compatible alternative with a zero-egress-fee policy breaks this model, preserving your negotiating power and long-term freedom of action. You can move your data when and where you need it without financial penalty, ensuring your storage strategy serves your business needs, not your vendor's. This flexibility is also vital when considering a Rubrik Cloud Vault alternative.

Leverage an Always-Hot Architecture for Performance

Complex storage tiering, which automatically moves data between hot, cool, and archive layers, often creates more problems than it solves. These systems can introduce restore delays, API timeouts, and surprise retrieval fees when access patterns change unexpectedly. An "Always-Hot" object storage model eliminates this complexity entirely. All data is immediately accessible without any tier-restore delays, ensuring consistent, predictable performance for backups, analytics, and disaster recovery tests.

This architecture delivers tangible performance benefits, with backup and restore operations running up to 20% faster compared to traditional tiered cloud storage. Low, consistent latency is critical during a recovery scenario, where every minute of downtime impacts the business. By avoiding fragile tiering policies, you reduce operational overhead and ensure third-party tools and applications remain stable. This simplified, high-performance approach is a cornerstone of modern strategies to replace tape with cloud storage.

Empower MSPs with Predictable Margins and Brand Ownership

For Managed Service Providers (MSPs), cost predictability is the foundation of profitability. A storage backend with zero egress and API fees allows MSPs to build competitive Backup-as-a-Service (BaaS) and DRaaS offerings with stable, defensible margins. Without surprise bills, you can quote services with confidence, knowing your margin will not erode due to unforeseen data transfer costs. This financial stability is a significant competitive advantage, especially when serving clients in regulated industries who demand both security and cost control.

Beyond margins, the right platform enables MSPs to shift from simply reselling a vendor's product to owning their brand. A whitelabel-ready solution offers the tools needed to launch a branded cloud service. Key features for partners include:

  1. A multi-tenant management console with robust RBAC and MFA.
  2. Automation capabilities via a full-featured API and CLI.
  3. Custom branding with your own domain and UI.
  4. Detailed reporting for billing and client management.

This model, which we detail in our resources on Veeam SOBR capacity tier pricing, empowers MSPs to build a valuable asset and control the client relationship from end to end.

FAQ

How can I lower my Rubrik air gap storage costs?

You can lower costs by switching to an S3-compatible object storage provider that offers a predictable pricing model with no egress fees, no API call costs, and no minimum storage durations. This approach can reduce your total cloud storage expenses by 60-80% while providing robust, immutable ransomware protection.

Is S3-compatible immutable storage as secure as a physical air gap?

S3-compatible immutable storage provides a logical air gap that is highly effective for ransomware protection. By making data unchangeable via Object Lock, it prevents malicious encryption. Combined with SOC 2 and ISO 27001 compliance and robust IAM controls, it offers enterprise-grade security without the high operational overhead and slow recovery times of physical air gaps.

Will I need to change my backup software to use this type of storage?

No. A fully S3-compatible object storage solution works seamlessly with leading backup tools that support an S3 endpoint. You can continue using your existing software by simply changing the storage target in your configuration, ensuring a smooth transition with no disruption.

What does 'Always-Hot' storage mean for my data?

It means all your data, whether it's a recent backup or an older archive, is always online and immediately available for recovery. Unlike tiered storage models, there are no delays or extra fees to access your data, which is critical for meeting tight Recovery Time Objectives (RTOs).

Can MSPs rebrand this storage solution for their own clients?

Yes. Impossible Cloud is designed for the channel and offers a whitelabel option for MSPs. This allows you to launch your own branded cloud storage service with a custom domain and UI, supported by a multi-tenant management console, enabling you to own the customer relationship and control your margins.

How does eliminating egress fees prevent vendor lock-in?

Egress fees are a primary tool used by hyperscalers to create vendor lock-in, as the high cost of moving data makes it financially impractical to switch providers. By eliminating these fees, you regain data portability and the freedom to move your data to another platform at any time without financial penalty.

Would you like more information?

Send us a message and our experts will get back to you shortly.