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For most IT leaders, cost unpredictability is the number one cloud pain point, making ROI calculations nearly impossible. Surprise egress fees and API charges can inflate storage costs by 3-5x in data-intensive workloads. A modern backup strategy must address this economic drain while simultaneously defending against ransomware attacks that increasingly target backup infrastructure. This article outlines a practical, enterprise-ready alternative that delivers lower total cost of ownership through a transparent economic model, full S3 compatibility, and a built-in exit strategy. It's time to regain control of your data and your budget.
Key Takeaways
- Eliminate unpredictable cloud costs by choosing a storage provider with zero egress fees and API call charges, saving 60-80% on backup storage.
- Implement a ransomware-proof backup strategy using immutable storage with S3 Object Lock to make backup data unchangeable and secure from encryption.
- Avoid vendor lock-in and ensure seamless migration by standardizing on a fully S3-compatible object storage platform that works with your existing tools.
Eliminate Unpredictable Costs from Your Backup Strategy
Most enterprises struggle with surprise egress fees, which can account for 10% to 15% of a total cloud bill. These charges for data retrieval create massive budget uncertainty for any effective backup strategy. Our model is predictable by design, eliminating 100% of egress fees and API call costs.
This transparent approach typically reduces cloud storage expenses by 60-80%. Organizations can restore petabytes of data without facing a five-figure bill for the transfer. Predictable pricing makes budget planning finally possible. This shift from punitive to predictable economics is the first step in modernizing data protection.
Build a Ransomware-Proof Foundation with Immutability
Ransomware attacks increasingly target backup infrastructure, making immutable storage a non-negotiable defense. In fact, 75% of IT organizations will face one or more cyberattacks by 2025. Our solution provides Immutable Storage via S3 Object Lock, making your backup data unchangeable and undeletable for a set period.
This creates a pristine, tamper-proof copy of your data that attackers cannot encrypt. An immutable backup is your last line of defense, ensuring a reliable recovery point. This approach turns your backup repository into a secure vault, ready for instant recovery after an attack. The core components of this defense are:
- Object Lock: Prevents data modification or deletion based on WORM (Write-Once-Read-Many) principles.
- Versioning: Keeps multiple versions of an object, allowing you to restore to a point-in-time before an attack.
- Access Controls: Granular IAM with MFA/RBAC restricts who can manage retention policies.
- Audit Logging: Provides a complete, traceable record of all data interactions for security and compliance.
This robust security posture is essential for maintaining business continuity in today's threat landscape.
Standardize on a Truly Compatible S3 API
Vendor lock-in creates significant strategic risk, trapping organizations with proprietary APIs and punitive egress fees. A core tenet of a modern backup strategy is data portability. Our platform is built on a fully compatible S3 API, ensuring your existing apps, scripts, and tools keep working with zero code rewrites.
This allows for a drop-in replacement; you only need to change the endpoint to migrate. Full S3 compatibility protects your past investments and minimizes migration risk. It ensures not just basic operations but also advanced capabilities like versioning and lifecycle management work seamlessly, giving you an exit strategy by design.
Leverage an "Always-Hot" Architecture for Faster Recovery
Complex storage tiering often leads to restore delays, API timeouts, and hidden retrieval fees. Our "Always-Hot" object storage model ensures all data is immediately accessible with no tier-restore delays. This architecture delivers up to 20% faster backup performance compared to traditional cloud storage.
An Always-Hot model simplifies operations and keeps recovery times predictable. It eliminates fragile lifecycle policies that can fail during an urgent restore. With this architecture, every byte of your backup data is ready for recovery at consistent low latency, strengthening your overall resilience.
A Predictable Model for MSPs and Channel Partners
For MSPs, resellers, and system integrators, unpredictable costs directly erode margins on BaaS and DRaaS offerings. Our predictable pricing model, with zero egress or API fees, allows partners to quote with confidence. This cost efficiency creates a significant competitive advantage for every MSP backup solution.
The partner console is designed for channel growth with features that simplify operations. Key benefits for partners include:
- Predictable Margins: Zero hidden fees means the price you quote is the price you pay, protecting your profitability.
- Multi-Tenant Management: A dedicated console with RBAC and MFA simplifies managing multiple clients securely.
- Full Automation: The API and CLI enable seamless integration into existing management and billing workflows.
- Fast Onboarding: Out-of-the-box integrations with leading backup tools like Veeam Backup Storage speed up deployment.
This model empowers partners to pass savings to customers while maintaining healthy margins. It provides a foundation for building highly competitive and profitable data protection services.
Your 6-Step Migration and Modernization Checklist
Transitioning to a cost-efficient and secure backup repository can be accomplished in just a few steps. A successful migration requires a clear plan following the classic 3-2-1 backup rule. Here is a simple checklist to guide your migration:
- Analyze Current Costs: Identify all storage, egress, and API call fees from your current provider over the last 12 months.
- Verify S3 Compatibility: Confirm your backup software and any custom scripts use the S3 API.
- Configure New Storage Repository: Create your new buckets and configure IAM policies with least-privilege principles.
- Update Backup Job Endpoints: Change the target endpoint in your backup software to the new S3-compatible storage.
- Run a Test Backup and Restore: Execute a small backup job and perform a test recovery to validate the entire workflow.
- Migrate Existing Backups: Schedule the full migration of your historical backup data, taking advantage of zero ingress fees.
This structured approach minimizes risk and ensures a seamless transition. Following these steps helps you quickly realize the cost and security benefits of a modern cloud backup storage solution.
More Links
US Census Bureau provides statistical data on the use of cloud computing by companies in the United States.
Gartner offers their Cloud Report 2024, providing charts and analysis of the cloud market in the United States.
PwC presents their Cloud Business Survey, discussing the opportunities and hurdles of cloud transformation.
PwC discusses transparent cost savings through demand-oriented cloud resources.
Deloitte provides analysis on how FinOps tools can help lower cloud spending.
KPMG offers insights into the cloud market with their Cloud Monitor 2023.
acatech features a publication on future business clouds.
NIST presents a report on cloud storage security.
FAQ
How can I calculate my potential savings?
To calculate your savings, analyze your current cloud bills for the past 12 months. Sum up all charges related to data egress (data transfer out) and API requests (PUT, GET, LIST). An S3-compatible storage provider with no egress or API fees eliminates these costs entirely, often resulting in 60-80% total savings.
Is migrating my existing backups difficult?
Migration is straightforward with a fully S3-compatible provider. Since the API is the same, you typically only need to update the service endpoint in your backup application's settings. Your existing backup jobs and workflows will function without needing to be rebuilt.
What compliance certifications are important for backup storage?
For enterprise workloads, especially in regulated industries, look for key certifications like SOC 2 and ISO 27001. These certifications verify that the storage provider meets stringent standards for security, availability, processing integrity, confidentiality, and privacy.
Can I use my existing backup software?
Yes, if your backup software supports the S3 API, it will work seamlessly with an S3-compatible storage provider. This includes leading solutions for enterprise backup and recovery. Out-of-the-box integrations are common.
What is the 3-2-1-1-0 backup rule?
The 3-2-1-1-0 rule is an evolution of the traditional 3-2-1 strategy. It stands for: 3 copies of your data, on 2 different media, with 1 copy offsite, 1 copy that is air-gapped or immutable, and 0 backup errors.
How does an 'Always-Hot' model improve recovery time?
An 'Always-Hot' model improves recovery time by making all backup data instantly available. Unlike tiered storage that requires time to move data from an archive layer to a hot layer, every file is ready for immediate restore, reducing your Recovery Time Objective (RTO).



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