Prioritize Digital Sovereignty for Veeam Backups

Data sovereignty is the principle that data is subject to the laws of the nation where it is stored. For any company operating in the EU, storing Veeam backups in a European-owned and operated cloud is the most direct path to GDPR compliance. This strategy ensures data residency within the EU, a key criterion for over 80% of European organizations using cloud services. Storing data exclusively in certified European data centers mitigates the risk of exposure to foreign laws like the US CLOUD Act. This provides the legal certainty required for regulated industries like finance and healthcare. A European cloud provider guarantees that EU data protection rules are the sole governing framework. This focus on sovereignty is the foundation for building a truly resilient and compliant backup infrastructure.

Eliminate Unpredictable Costs with a Transparent Model

A significant pain point for IT leaders is the unpredictable cost associated with cloud storage, driven by hidden fees. Many providers charge substantial egress fees for data retrieval, which directly penalizes recovery operations-a core function of any Veeam backup. An audit of one large organization suggested egress fees could add over $30 million annually to their cloud bill by 2025. Impossible Cloud offers a transparent economic model with zero egress fees, no API call costs, and no minimum storage durations. This predictable-by-design approach allows for precise budget forecasting and removes financial barriers to data recovery. For MSPs, this translates to stable, defensible margins for Backup-as-a-Service offerings. This clear economic advantage makes European object storage a practical alternative.

Leverage Full S3 Compatibility for Seamless Veeam Integration

True enterprise-readiness depends on seamless integration with your existing tools, and Veeam is no exception. Full S3 API compatibility ensures that your Veeam workflows, scripts, and applications continue to operate without modification. This goes beyond basic object operations to include advanced capabilities like versioning, lifecycle management, and event notifications. An S3-compatible platform protects your past investments in backup infrastructure and minimizes migration risk. Veeam supports any object storage that implements the required S3 API subset, making the transition smooth. Here is what to expect from a fully compatible integration:

• Direct-to-object storage for primary backup repositories.
• Support for Scale-Out Backup Repository (SOBR) capacity tiers.
• Integration with advanced features like Object Lock for immutability.
• No need for code rewrites or complex workarounds.
• Consistent performance for both backup and restore operations.

This deep integration ensures your Veeam solutions perform optimally from day one.

Build Resilience with an Always-Hot Architecture

Traditional cloud storage often relies on complex tiering models, moving data between hot, cool, and archive layers to manage costs. However, these policies can be brittle, causing restore delays, API timeouts, and unexpected retrieval fees when you need data urgently. An "Always-Hot" object storage model eliminates this complexity entirely. All data is immediately accessible without any tier-restore delays, ensuring predictable latencies for Veeam recovery operations. This architecture is built for consistency and availability, handling millions of small files as effectively as large backup sets. By avoiding fragile tiering, you reduce operational overhead and ensure your third-party tools remain stable and performant. This approach strengthens your overall backup strategy and auditability.

Activate Ransomware Defense with Immutable Backups

Ransomware remains a top threat, making immutable backups a non-negotiable part of any modern data protection strategy. S3 Object Lock provides a write-once-read-many (WORM) model that makes backup files unchangeable and undeletable for a specified retention period. Veeam integrates directly with S3 Object Lock, allowing you to create a true air-gapped backup that even an attacker with administrative credentials cannot compromise. This feature is your last line of defense, ensuring a clean recovery point is always available. Operating exclusively in certified EU data centers adds another layer of security. Geofenced storage keeps your immutable backups under EU jurisdiction, providing a robust defense against both cyber threats and regulatory non-compliance. This makes it the best storage for Veeam when security is paramount.

Prepare for 2025 Regulations: EU Data Act and NIS-2

Forthcoming EU regulations will reshape the cloud landscape, and your storage choice should be future-proof. The EU Data Act, applicable from September 2025, mandates data portability and interoperability to prevent vendor lock-in. A provider with no egress fees and open standards is already aligned with this principle. The NIS-2 Directive requires stronger cybersecurity measures, including supply-chain assurance and continuous security processes. A sovereign cloud provider with a focus on security and EU-centric governance helps meet these obligations. Key considerations for regulatory readiness include:

1. Data Portability: Ensure you can export all data, including metadata and versions, without penalty.
2. Supply Chain Security: Choose a provider with transparent, EU-based operations.
3. Incident Reporting: Work with a partner who understands and can support NIS-2 incident timelines.
4. Security by Design: The platform should have baked-in security, not bolted-on afterthoughts.

Choosing the right cloud backup storage today is a competitive advantage for tomorrow.

Empower MSPs with a Partner-Ready Platform

For MSPs, resellers, and system integrators, a successful cloud storage partnership hinges on predictability and ease of management. The transparent cost model with zero egress fees ensures stable and defensible margins for BaaS and archiving services. A partner-ready platform provides the tools needed to efficiently serve multiple clients. This includes a multi-tenant console with role-based access control (RBAC) and multi-factor authentication (MFA). Automation via API/CLI and comprehensive reporting simplify operations and accelerate onboarding. With expanding local access through distributors like api in Germany and Northamber plc in the UK, European partners have a clear path to growth. This makes it the best cloud storage for Veeam in Germany and beyond for the channel.