Eliminate Cost Uncertainty and Boost Margins

A primary challenge in cloud cost management is the lack of visibility, with 43% of organizations citing it as a major issue. Traditional cloud storage models often include hidden charges like egress fees, which can represent up to 15% of a total cloud bill. This pricing complexity makes it nearly impossible for MSPs to forecast costs and guarantee stable margins for their backup-as-a-service offerings. An alternative model eliminates these variables entirely.

Impossible Cloud provides a transparent economic framework with zero egress fees, no API call costs, and no minimum storage durations. This approach ensures 100% cost predictability, allowing MSPs to build services with defensible margins. By removing financial penalties for data retrieval, partners can design more resilient and flexible backup solutions for their clients. This shift from variable to fixed cost modeling is a significant competitive advantage.

This financial clarity directly addresses a core industry pain point, as 56% of IT professionals consider egress fees excessive. Predictable pricing simplifies billing, reduces administrative overhead by at least 10%, and strengthens the MSP-client relationship through transparent value. Moving to a predictable cost model is the first step toward building more resilient and profitable services.

Achieve True Digital Sovereignty and GDPR Compliance

Data sovereignty is no longer an option; it is a strategic necessity, with 84% of European companies viewing it as central to their strategy. Storing data with non-EU providers creates exposure to foreign laws like the CLOUD Act, conflicting directly with GDPR requirements. A true alternative to MSP360 Storage must be sovereign by design, operating exclusively within the EU's legal framework. This ensures data is governed solely by European regulations.

Impossible Cloud operates exclusively in certified European data centers, providing country-level geofencing to meet stringent data residency rules. This architecture guarantees that all data, from primary backups to metadata, remains within predefined EU regions. Such a design is critical, as 41% of companies in the DACH region plan to switch to European cloud solutions to minimize these risks. This commitment to EU-centric operations provides the legal certainty required for handling sensitive workloads in sectors like finance and healthcare.

This approach offers more than just compliance; it builds trust. A recent survey showed 75% of European businesses believe EU vendors are better aligned with local regulatory needs. By leveraging a sovereign object storage platform, MSPs can offer their clients a clear, compliant, and secure data management strategy. This foundation of trust and compliance is essential for protecting against regulatory changes.

Enhance Ransomware Protection with Immutable Backups

Ransomware incidents have increased by nearly 150% in Europe, making resilient backups a top priority for every organization. An effective defense strategy requires backups that are immune to modification or deletion by malicious actors. S3 Object Lock provides this capability by creating immutable, WORM (Write-Once-Read-Many) copies of data, neutralizing the encryption stage of a ransomware attack. This feature is a cornerstone of modern data protection.

As a fully compatible alternative to MSP360 Storage, Impossible Cloud integrates S3 Object Lock to secure backup data. This allows MSPs to implement robust 3-2-1 or 4-2-2 backup strategies where at least one copy is immutable. Key benefits of this approach include:

• Guaranteed Data Integrity: Locked objects cannot be altered or deleted, even by accounts with administrative privileges, for a user-defined period.
• Compliance-Ready Retention: It helps meet regulatory requirements for data retention in auditable, tamper-proof formats.
• Reliable Recovery: Immutable backups ensure a clean, uncorrupted data version is always available for restoration after an attack.
• Seamless Integration: It works out-of-the-box with leading backup software like Veeam and the NovaBackup collaboration.

By making immutable backups a standard part of their service, MSPs can reduce recovery time objectives (RTOs) by over 50% and provide clients with a powerful defense against evolving cyber threats. This capability transforms backup from a simple utility into a strategic security asset.

Maintain Operational Continuity with an Enterprise-Ready Architecture

For enterprise IT and MSPs, operational stability depends on predictable performance and seamless integration. An effective storage solution must go beyond basic S3 compatibility and support advanced features without requiring code rewrites. Full API consistency across operations like versioning, lifecycle management, and event notifications is essential to protect existing investments. This ensures that established workflows and automation scripts continue to function flawlessly during and after migration.

Impossible Cloud is built on an "Always-Hot" architecture, meaning all data is immediately accessible without the delays or surprise fees associated with tiered storage. This model eliminates the operational complexity of managing hot, cool, and archive tiers, which often leads to restore failures and API timeouts. An always-hot model guarantees consistent read/write performance, with latencies under 50 milliseconds, which is critical for demanding backup and disaster recovery scenarios. This architectural choice simplifies operations and improves reliability by at least 25%.

The platform also provides robust identity and access management (IAM) with support for SAML/OIDC, enabling secure integration with external identity providers. A user-friendly console allows for granular, role-based access control (RBAC) and easy management of buckets, policies, and monitoring without deep API expertise. This focus on enterprise-grade functionality ensures the platform can handle millions of objects and mixed workloads, providing a stable foundation for critical cloud backup storage services.

Future-Proof Your Services for Upcoming EU Regulations

The European regulatory landscape is evolving, with new directives set to reshape data governance. An effective storage strategy must be forward-looking, anticipating compliance needs for regulations like the EU Data Act and NIS-2. These regulations place new demands on data portability, security, and supply-chain assurance. Choosing a compliant storage partner today prevents costly migrations and service disruptions tomorrow.

The EU Data Act, applying from September 2025, mandates data portability and interoperability to prevent vendor lock-in. Impossible Cloud's design directly aligns with this, using open standards and ensuring customers can easily export all data, including metadata and versions. The complete ban on switching fees by January 2027 further reinforces the value of a zero-egress model. This gives MSPs and their clients a guaranteed exit path and preserves long-term negotiating power.

Simultaneously, the NIS-2 Directive, expected to be implemented in Germany by early 2025, imposes stricter cybersecurity measures on a wider range of entities. Key requirements include:

1. Continuous Security Processes: Documented risk management, incident reporting within 24 hours, and vulnerability management.
2. Supply-Chain Assurance: Vetting the security practices of direct suppliers and service providers.
3. Resilience and Recovery: Implementing robust backup and disaster recovery plans.
4. Strong Encryption and Access Control: Protecting data both in transit and at rest.

Impossible Cloud's architecture, with its multi-layer encryption, immutable storage, and EU-only operations, provides a compliant foundation to help MSPs and their clients meet these heightened security obligations.

Accelerate Growth with a Partner-Ready Platform

The European managed services market is projected to grow at a CAGR of 13.0% through 2033, creating immense opportunities for MSPs. To capitalize on this growth, partners need a platform built for efficiency, scale, and profitability. A true channel-focused alternative to MSP360 Storage must provide tools that simplify multi-tenant management and accelerate client onboarding. This allows partners to focus on service delivery, not infrastructure management.

Impossible Cloud's partner program is designed for predictability and ease of use. The multi-tenant console features robust RBAC and MFA, allowing MSPs to securely manage multiple client environments from a single interface. Automation via a full-featured API and CLI empowers partners to integrate storage management into their existing provisioning and billing systems, reducing manual overhead by up to 40%. Fast onboarding processes ensure new clients can be protected in minutes, not days.

Furthermore, growing distribution channels expand local access and support for resellers across Europe. With established distributors like api in Germany and Northamber plc in the UK, partners gain localized expertise and streamlined procurement. This expanding ecosystem, combined with a predictable margin model, makes it easier than ever for MSPs to build and scale profitable, compliant, and resilient cloud storage services. Now is the time to talk to an expert about migrating your clients.