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Who we are and
how we work

We build enterprise cloud services with a partner‑first approach. Our focus is on clear pricing, reliability, and security — and on enabling partners to deliver great outcomes for their customers.

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About Us

Impossible Cloud at a glance

Europe’s sovereign, partner-first object storage provider

Headquartered in Hamburg, Germany, Impossible Cloud is one of Europe’s leading providers of S3-compatible object storage. More than 1,200 companies already rely on our GDPR-aligned solution to securely store, archive, and manage their data in certified European data centres. From backup and disaster recovery to tape-to-cloud and ransomware protection, we enable digital sovereignty with full data control, seamless integration, ease of use, and future-proof technology.
We provide cloud storage and services tailored to modern compliance and governance needs. Our approach is built on partner enablement, transparent pricing, and security by design – ensuring reliability, predictability, and long-term success for our customers and partners.

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Experts across Europe and globally, supporting your success
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Integrations with leading backup and cloud solutions
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Data center regions live across the globe

What we stand for

Four principles that guide Impossible Cloud

Strong Performance
Lightning fast and designed for backup, archive, and data‑intensive workloads. Consistent and stable so jobs complete on schedule.
Predictable pricing
Fair pricing with no egress-, API- fees, or minimum storage duration. Our promise is to deliver reliable storage at a fair price–without any surprises.
Compliance ready
Sovereignty by design. Data residency options across Europe, built and engineered in Germany. Security and compliance aligned to EU expectations.
True partnerships
We believe partnerships are built upon shared ambition and success. As your partner, we are more than simply a service provider. We work by your side to achieve your most important goals.

Dedicated support, always within reach

From advisory to product demo to implementation and migration support, your personal consultant in the region is here to help you backed up by multiple technical experts and our fast customer support team available in all major languages.

Our Story

Our Story

2021
  • Founded in Hamburg, Germany — with a vision to create a more resilient and cost-effective cloud.
2022
  • Secured major investment from HV Capital, 1kx, and other leading firms.
  • Launched in the DACH region with our first data centers and cloud storage solution in Germany, Austria, and Switzerland.
  • Trusted by 100+ businesses for their data storage needs.
2023
  • Unveiled the Impossible Cloud Management Console for intuitive data management.
  • Integrated with 10+ storage solutions and built a thriving partner ecosystem.
  • Expanded to 15+ European countries through our channel partners.
2024
  • Expanded infrastructure with new data centers in the Netherlands and Poland.
  • Recognized as a finalist for the Dutch IT Channel Award.
  • Began incubating our Impossible Cloud Network (ICN), pioneering the future of cloud.
2025
  • Nokia invests via their NGP Growth Fund, endorsing our vision.
  • Established our US presence, bringing our solution to the world’s largest market.
  • Launched new data centers in the UK and Denmark.
The Road Ahead
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Insights that power your wallet

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Stay on-budget with easy analytics

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Insights that power your wallet

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Stay on-budget with easy analytics

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Control your costs, effortlessly

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Our Leadership

CEO & CO-founder
Christian Kaul, PhD
CTO
Thomas Demoor
CTO
Thomas Demoor
CTO
Thomas
Demoor
CTO
Thomas Demoor
CRO
Henk Jan Spanjaard
CRO
Henk Jan Spanjaard
CTO
Thomas Demoor
CHief PEople Officer
Marilena Placenti
VP Sales emea
Daniel Arabie
“Cloud should be powerful, predictable, and partner‑friendly. We built Impossible Cloud so teams can move faster without hidden trade‑offs — performance without lock‑in, sovereignty without complexity, and pricing you can actually plan.”
Christian Kaul, PhD - Founder & Co-CEO

Join us on the Journey

Shaping the future of sovereign cloud together

Our mission is to make enterprise object storage more secure, transparent, and future-proof. Whether you’re looking to explore our products, build your career with us, or join our innovative partner network – Impossible Cloud is ready to shape the future of cloud storage with you.

We’re here to answer all your questions

How does Impossible Cloud compare to other providers?

Unlike many global providers, Impossible Cloud offers true European digital sovereignty with data protection under a single legal framework. Our proprietary, vertically integrated technology stack ensures enterprise-grade performance and efficiency.
At the same time, our transparent pricing model has no hidden fees, making costs predictable and easy to control.

Where is Impossible Cloud headquartered?

Our headquarters are in Hamburg, Germany, underscoring our commitment to operating under strict European data protection laws.

Who owns Impossible Cloud?

Impossible Cloud is privately owned by its co-founders, Dr. Kai Wawrzinek and Dr. Christian Kaul, together with leading European venture capital firms and investors.

When was Impossible Cloud founded?

Impossible Cloud was founded in 2021. Since then, we have grown rapidly, now serving more than 1,000 customers and building a strong partner network across Europe.

Why might I not have heard of Impossible Cloud before?

Impossible Cloud was founded in 2021 and is still a young company in the cloud storage market. Since then, we have already established ourselves with more than 1,000+ customers and a strong partner network. Our initial focus was on the DACH region (Germany, Austria, and Switzerland), but we now operate across all major European markets and continue to expand.
Many renowned media outlets have already reported on our growth – you can find a selection in our [-> Media Room].

Why the name Impossible Cloud?

We chose the name because our platform solves challenges that traditional providers left unresolved. What once seemed impossible – full control over your data at a fair price with high performance – is now possible with Impossible Cloud.

How does the pricing for Impossible Cloud work?

Our pricing is transparent and predictable, with no hidden fees. You only pay per terabyte of storage used. Customers can choose between a flexible pay-as-you-go plan or reserved capacity plans with long-term discounts.

How do you provide high-performance storage at such an affordable price?

We combine innovative architecture with deep expertise. Our use of erasure coding is more efficient than traditional replication, delivering durability with less overhead. We pass this savings onto you directly.
In addition, our proprietary metadata system ensures low latency and instant data access, even at scale.

What is your policy on data retention and deletion?

You have full control over your data. There is no minimum retention period, so you never pay for deleted data and remain fully independent. Data is automatically removed from our systems once your trial ends or you terminate the service.

Does Impossible Cloud charge for egress?

No. We do not charge for egress, meaning the transfer of your data out of Impossible Cloud. It is free under our fair use policy.
This allows you to access your stored data without additional costs. As a general rule, monthly egress should not exceed the volume of actively stored data.

Does Impossible Cloud charge for API calls?

No. Unlike many other providers, we do not charge for API calls or operational requests. Our pricing is simple and predictable — you only pay for the storage you use.

Is there a minimum monthly cost or commitment?

No. Impossible Cloud has neither a minimum storage duration nor a monthly commitment. You only pay for the storage you actually use, making it a flexible option even for unpredictable workloads.

Are there discounts for long-term commitments?

Yes. With our reserved capacity plans you can commit to 1, 3, or 5 years starting at 25 TB and receive discounted pricing. These plans include assisted migration and personal support.

How can I monitor my usage and costs?

You can track your usage and costs in real time via the Impossible Cloud Console. It provides clear insights into stored data and expenses, helping you manage your budget effectively.

Can I create geo redundant backups?

Yes. Impossible Cloud uses erasure coding to distribute data across servers, so failures do not result in data loss. As regions expand, data is also spread across multiple data centers to increase resiliency and availability.
Additional protection methods, such as backups, further enhance data security.

What kind of performance can I expect from the service?

Impossible Cloud provides an always-hot storage model with consistently low latency and high throughput. Internal benchmarks show that our solution can be significantly faster than comparable services in the market. Performance may vary by workload, and you can explore this directly by starting a [Link: free trial]

How durable is Impossible Cloud Storage?

Impossible Cloud Storage is designed for 99.999999999% durability (known as “11 nines”) over a year, meaning objects are highly unlikely to be lost.
We still recommend following best practices such as using versioning, access controls, and regular backups to protect against accidental or malicious deletion. Bucket-level compliance features can further prevent unwanted data removal.

Is Impossible Cloud fully S3 compatible?

Yes. Our storage is fully compatible with the AWS S3 API, making it easy to integrate existing tools and workflows. This ensures a seamless switch from other providers without the need to adapt applications or processes.

Do you offer Object Lock (WORM) functionality for immutable storage?

Yes. Our object Lock provides WORM (Write Once, Read Many) functionality, ensuring that data cannot be changed or deleted for a defined retention period. This feature is crucial for compliance requirements and effective ransomware protection.

What integrations and backup solutions do you support?

Most Impossible Cloud customers integrate our storage in conjunction with solutions such as Veeam, Acronis, MSP360, Nakivo, and Hornetsecurity, with whom we offer deep or native integrations.
Our ecosystem continues to grow with additional technology partners. See our [Link: partner] section for more details.

Can I migrate my data from another provider to Impossible Cloud

Yes. Migration is seamless thanks to full S3 compatibility. For reserved capacity plans of 25 TB or more, we also include a migration offer with dedicated support at no extra cost.

How do you guarantee data sovereignty?

Impossible Cloud is a German company operating fully under European law. We run our own technology stack and do not rely on external data sub-processors, ensuring your data is protected from foreign jurisdictions such as the US CLOUD Act.

Where is my data stored?

Your data is stored in ISO-certified data centers located in Germany and other European regions.
All locations meet strict EU data protection requirements and are designed for maximum security and compliance.

How is my data protected at rest and in transit?

Your data is encrypted during transfer and while stored in our data centers. We apply multi-layer encryption using industry-standard algorithms to ensure confidentiality and integrity at every stage.

What security certifications do you have?

Our data centers and processes are certified to leading industry standards, including ISO 27001, SOC 2, and PCI DSS. These certifications demonstrate compliance with strict requirements for information security, data management, and operational reliability.

How can I manage access to my data?

Impossible Cloud includes identity and access management (IAM) features such as role-based access control (RBAC) and multi-factor authentication (MFA). These tools let you define detailed permissions and ensure that only authorised users can access your accounts and data.

Who has access to my data?

Only you have access to your data. Our security model is designed so that even Impossible Cloud employees cannot access your content.
Access is fully controlled by you through secure authentication and permission management.

Can you assist with data migration and project-based support?

Yes. Impossible Cloud provides migration assistance and project support to ensure a smooth transition to our platform. Our team of experts offers clear guidance at every step.

What support channels are available?

You can reach our support team via the request form on our website or by email at help@impossiblecloud.com from your business domain.
For general inquiries, you can also use the [Link: contact form] to connect with our cloud storage experts.

Is there technical support available for partners and resellers?

Yes. As a channel-first company, Impossible Cloud prioritizes collaboration with partners and resellers. We provide dedicated resources and responsive technical assistance to help you serve your customers and grow your business.

What are the support hours and response times?

Our support system is available 24/7/365 with automated escalation for system issues. Tickets submitted by email are usually answered by the next business day. Response times depend on the severity of the request.

Do you offer Service Level Agreements (SLAs)?

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How can I provide feedback or request a new feature?

We welcome your feedback. You can submit a support request with the severity set to "Low" to share suggestions or request new features. Your input helps Impossible Cloud continuously improve its services.

Would you like more information?

Send us a message and our experts will get back to you shortly.