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S3 Compatible Storage
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Analyzing Rubrik Cloud Vault Alternative Costs to Reduce TCO

05.11.2025

9

Minutes
Thomas Demoor
CTO Impossible Cloud
How a predictable cost model without egress fees or API charges can lower your total cost of ownership for backup and recovery by up to 80%.

Cost unpredictability is the number one pain point for IT leaders managing cloud data. Backup solutions that rely on hyperscaler infrastructure often pass down complex charges for data retrieval, API calls, and minimum storage durations, making ROI calculations nearly impossible. Vendor lock-in further complicates exit strategies, trapping organizations with punitive fees. This article explores the alternative costs associated with moving away from traditional cloud vault models. We will detail how an S3-compatible object storage platform with zero egress fees provides a predictable, cost-efficient, and enterprise-ready solution for backup, disaster recovery, and ransomware protection.

Key Takeaways

  • Eliminating egress fees and API charges is the most effective way to lower Rubrik Cloud Vault alternative costs, potentially reducing TCO by 60-80%.
  • Full S3 compatibility ensures a seamless migration from existing backup solutions, as it allows tools and scripts to work without code rewrites.
  • An "Always-Hot" storage architecture provides up to 20% faster backup performance and eliminates restore delays and fees associated with tiered storage.

Deconstruct the True Cost of Cloud Vault Storage

Many organizations discover that the advertised per-gigabyte price of their cloud backup vault is only a fraction of the total cost. Surprise egress fees and API charges can exceed storage costs by 3-5x in data-intensive workloads. These fees apply every time you restore data, run a DR test, or access backups for analytics.

This pricing model creates a significant barrier to accessing your own data, a problem cited by many enterprise IT leaders. Organizations report savings of 60-80% when they eliminate egress fees from their backup and disaster recovery workflows. A predictable model makes budget planning possible again.

To accurately assess S3-compatible storage TCO, you must account for these variable expenses. The lack of transparency from major cloud providers erodes budgets and complicates financial planning, turning a strategic asset into a financial liability. This forces a re-evaluation of how backup storage is procured and managed.

Achieve Predictable Billing with a Zero-Fee Model

An effective alternative eliminates the primary drivers of cost uncertainty: egress fees, API call charges, and minimum storage duration penalties. This transparent approach ensures the price you expect is the price you pay, reducing typical cloud storage expenses by 60-80%. This model is cost-efficient by design.

This structure is particularly valuable for MSPs and enterprises that need to provide competitive Backup-as-a-Service (BaaS) offerings. Predictable costs allow for stable, defensible margins without the risk of surprise bills eroding profitability. You can find more details on predictable enterprise cloud billing on our blog.

A zero-fee model also removes the financial penalty for accessing your data, encouraging proper DR testing and data mobility. This approach directly counters the vendor lock-in strategy employed by many providers, giving you control over your data and your budget. This financial freedom is the first step toward a more resilient data strategy.

Leverage S3 Compatibility for a Seamless Transition

A key component of controlling Rubrik Cloud Vault alternative costs is minimizing migration friction. Full S3-API compatibility allows your existing applications, scripts, and backup tools to continue working without code rewrites. You simply change the endpoint and keep everything else, protecting past investments.

This drop-in replacement capability is critical for business continuity. S3 compatibility enables migration without application rewrites, which reduces risk and accelerates time-to-value by months. A successful transition depends on more than just basic object operations, requiring support for advanced capabilities like:

  • Object versioning and lifecycle management
  • Event notifications for workflow automation
  • Identity and Access Management (IAM) with MFA/RBAC
  • Immutable Storage with Object Lock
  • Seamless integration with tools like the AWS CLI and SDKs

This ensures your entire data management ecosystem remains intact. By using a fully compatible Veeam capacity tier, you can modernize your backup infrastructure without disruption. This compatibility is the foundation for breaking free from vendor lock-in.

Strengthen Ransomware Defense with Immutable Storage

Ransomware attacks increasingly target backup infrastructure, making immutable storage a non-negotiable feature for business continuity. Object Lock capabilities prevent backup data from being altered or deleted by malicious actors, ensuring a clean copy is always available for recovery. This feature is a core component of a modern data protection strategy.

Unlike tiered models that may charge extra for high-security features, an enterprise-ready alternative includes immutability as a standard capability. This approach provides robust ransomware protection without adding to your cost burden. Immutable storage is becoming a baseline requirement for cyber insurance.

Integrating this capability with leading backup tools like Commvault or Metallic is straightforward with an S3-compatible backend. This ensures your ransomware posture is resilient and audit-ready, supported by enterprise-grade certifications like SOC 2 and ISO 27001. This security-first approach prepares you for the next generation of threats.

Boost Performance with an Always-Hot Architecture

Many cloud vault solutions rely on complex storage tiers that can introduce delays and fees during data restores. An "Always-Hot" object storage model ensures all data is immediately accessible without tier-restore delays, reducing operational complexity. This architecture can deliver up to 20% faster backup performance compared to traditional cloud storage.

This model eliminates several hidden operational costs and risks. Key benefits of an always-hot architecture include:

  1. No Restore Surprises: Avoid unexpected restore fees or API timeouts common with archived tiers.
  2. Consistent Low Latency: Strong read/write consistency ensures predictable performance for mixed workloads.
  3. Simplified Operations: Eliminates the need to manage brittle lifecycle policies that can drift over time.
  4. Stable Third-Party Tools: Backup and analytics applications operate reliably without delays.

This approach keeps your recovery point and time objectives (RPO/RTO) achievable. An always-hot model simplifies your entire data lifecycle, from backup to archiving without retrieval fees. This performance and simplicity are key to building a more agile infrastructure.

Build an Exit Strategy and Reclaim Data Control

Vendor lock-in is a top concern among IT leaders, with data gravity and egress fees making switching prohibitively expensive. A true alternative is designed with data portability in mind, using open standards and S3-compatible APIs to ensure you always have an exit path. The absence of egress fees is the ultimate guarantee of data freedom.

This built-in exit strategy preserves your negotiation power and long-term freedom of action. You can move your data to another provider or bring it on-premises at any time without incurring financial penalties. This puts you back in control of your data destiny.

For MSPs and resellers, this translates to building a lasting business asset instead of just reselling a vendor's product. By offering a whitelabel-ready service built on this foundation, you can create your own branded cloud service with predictable margins. This is the core principle behind our approach to Cohesity archive alternatives and other data management solutions. True data independence is the final piece of the puzzle.

FAQ

What makes your pricing model more predictable than traditional cloud vaults?

Our model is predictable by design because we charge only for the storage you use. We have zero egress fees, zero API request charges, and no minimum storage durations. This transparency eliminates the variable costs that cause unpredictable bills with other providers.

Is your storage solution certified for enterprise workloads?

Yes. Our platform is enterprise-ready and holds key compliance certifications, including SOC 2 and ISO 27001. This makes it suitable for organizations in regulated industries like finance and healthcare that require verified security and data control.

Can MSPs use your platform to build their own backup service?

Absolutely. Our platform is designed for the channel, with whitelabel capabilities that allow MSPs to launch their own branded cloud storage service. The predictable cost model ensures stable, high-margin BaaS and DRaaS offerings.

What does 'Always-Hot' storage mean for my backups?

Always-Hot means all your data is immediately accessible at all times, with no delays or extra fees for retrieval. This simplifies operations, speeds up recovery by up to 20%, and ensures your backup and restore processes are always predictable.

How do you ensure I don't get locked into your service?

We prevent vendor lock-in in two ways: our platform is built on the S3 API standard for full portability, and we charge zero egress fees. You have the freedom to move your data to any other S3-compatible service or on-premises at any time without financial penalty.

Would you like more information?

Send us a message and our experts will get back to you shortly.