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For Managed Service Providers, delivering reliable cloud backup services is mission-critical, but profitability hinges on cost predictability. Most major cloud providers trap MSPs with surprise egress fees and API charges that can inflate costs by 3-5x, destroying margins. This vendor lock-in creates significant strategic risk. A practical, enterprise-ready S3-compatible alternative offers a solution. By eliminating unpredictable fees and ensuring seamless integration, MSPs can deliver superior value to clients, protect them from ransomware, and build a more profitable, resilient business.
Key Takeaways
- Eliminate unpredictable cloud storage costs with a model that has zero egress fees, API charges, or minimum storage durations, saving 60-80%.
- Protect client data against ransomware with immutable storage and Object Lock, a non-negotiable feature for modern data protection.
- Seamlessly migrate and integrate with existing backup tools using a 100% S3-compatible API, avoiding vendor lock-in and costly code rewrites.
Eliminate 60-80% of Cloud Costs with a Predictable Pricing Model
The primary challenge in scaling a profitable MSP backup storage service is cost unpredictability. Traditional cloud storage bills are loaded with hidden charges; egress fees and API call costs frequently erase your margins. Impossible Cloud removes these variables entirely.
Our model is predictable by design, featuring no egress fees, no API call costs, and no minimum storage duration. This transparency allows organizations to achieve 60-80% cost savings on typical cloud storage expenses. You can quote BaaS/DRaaS services with confidence, knowing your margins are protected from surprise bills.
This economic stability is the foundation for competitive advantage, allowing you to pass savings to customers or increase profitability on existing contracts. Predictable pricing makes budget planning a reality, not a guessing game.
Deliver Mission-Critical Ransomware Protection with Immutable Storage
Ransomware attacks increasingly target backup infrastructure, making immutable storage a non-negotiable security layer. An effective backup strategy must guarantee that backup data cannot be altered or deleted by malicious actors. Our platform provides this guarantee through Immutable Storage and Object Lock capabilities.
This feature is a cornerstone of modern business continuity and is becoming a core requirement for cyber insurance policies. You can offer clients a robust defense against ransomware, ensuring a clean, unalterable copy of their data is always available for recovery. We provide multi-layer encryption, both in transit and at rest, to further secure client workloads.
By integrating these security measures, you provide a resilient ransomware posture that protects your clients' most critical assets. This capability moves your service from a simple backup offering to a comprehensive data protection solution.
Achieve Seamless Integration with 100% S3-Compatible API
Migrating to a new storage backend can introduce significant risk and operational overhead. Our platform is a drop-in object storage replacement for AWS S3, built with full S3-API compatibility to eliminate these challenges. This ensures your existing applications, scripts, and tools continue working without code rewrites.
This compatibility goes beyond basic operations to include advanced capabilities. Here is what that means for your team:
- Existing investments in backup tools, including out-of-the-box integrations with leaders like NovaBackup, are protected.
- Migration risk is minimized; you only need to change the endpoint and can keep everything else.
- Automation workflows built on API/CLI and SDKs function without modification, ensuring operational continuity.
- Onboarding is accelerated, allowing your team to deploy solutions for new clients in record time.
S3 compatibility is the key to breaking free from vendor lock-in without disrupting your established processes. This seamless transition allows you to focus on service delivery, not on complex migration projects.
Boost Backup Performance by 20% with an Always-Hot Architecture
Complex storage tiering creates operational fragility, leading to restore delays, API timeouts, and hidden fees. Our "Always-Hot" object storage model simplifies operations by ensuring all data is immediately accessible. This architecture delivers up to 20% faster backup performance compared to traditional cloud storage.
With an Always-Hot model, you avoid the pitfalls of tiering. There are no lifecycle policies to drift, no restore fees, and no waiting for data to be rehydrated from a cold tier. This consistency is critical for meeting stringent RTOs and ensuring third-party tools remain stable.
This design provides strong read/write consistency and predictable latencies, even under mixed workloads with millions of small files. It is an architecture built for consistency, availability, and scale, giving you a reliable foundation for your cloud backup reseller services.
Scale Your MSP Business with a Partner-Ready Platform
Growth requires tools built for the channel. Our platform was designed to enable MSPs, resellers, and system integrators with the features needed to manage a multi-tenant environment efficiently. The partner console provides a centralized hub for all your management and reporting needs.
Key features for MSPs include the following:
- Multi-Tenant Management: Easily manage multiple clients with robust role-based access control (RBAC) and multi-factor authentication (MFA).
- Full Automation: Leverage the API and CLI to automate client onboarding, provisioning, and management tasks.
- Simplified Reporting: Access clear reporting to monitor usage and manage billing across your entire client base.
- Fast Onboarding: Get your team and your clients up and running quickly with a streamlined process.
These tools provide the operational efficiency needed to scale your backup for MSPs practice. By simplifying management, you can focus on acquiring new customers and delivering exceptional service.
Meet Enterprise Compliance Needs with Certified Security
Serving regulated industries like finance and healthcare requires enterprise-grade compliance and data control. Our platform is operated in certified global data centers with a strong US presence. We hold key certifications, including SOC 2 and ISO 27001, to meet the needs of regulated workloads.
We also provide country-level geofencing, allowing you to keep client data in predefined regions under your control. This is a critical feature for clients with specific data residency requirements. You can deliver the compliance and data control your clients demand without vendor lock-in.
This certified foundation allows you to confidently pursue clients in high-value verticals. It demonstrates a commitment to security and governance that aligns with the strictest enterprise requirements, including a built-in exit strategy with proven data portability.
More Links
Statista provides an infographic illustrating the proportion of cloud service users in the United States.
Gartner offers their Cloud Report 2024, featuring charts and data on cloud adoption and trends in the United States.
KPMG presents their Cloud Monitor 2022, offering valuable insights into the cloud market.
Heise Online features a news article discussing how data protection often outweighs price for cloud users, who show a preference for EU-based servers.
Mordor Intelligence provides an in-depth industry report on the cloud computing market in the United States.
PwC offers information regarding the cloud security requirements, aimed at increasing transparency in cloud services.
Fortune Business Insights publishes a comprehensive report on the the United States cloud computing market.
FAQ
How does your pricing model help MSPs increase margins?
Our pricing is transparent and predictable. By eliminating egress fees, API call charges, and minimum storage terms, we remove the hidden costs that erode MSP margins. This allows you to price your backup and DR services competitively while maintaining stable, defensible profits.
Is it difficult to migrate our existing backup clients to your platform?
No, migration is straightforward. Because we offer full S3-API compatibility, you can typically switch your storage endpoint in your existing backup software and begin directing backups to our platform immediately. No application rewrites or complex data transformations are needed.
What security and compliance certifications do you hold?
We maintain enterprise-grade compliance to support regulated workloads. Our key certifications include SOC 2 and ISO 27001, ensuring our platform meets stringent standards for security, availability, and confidentiality.
Can we manage multiple clients from a single account?
Yes. Our platform includes a multi-tenant partner console designed for MSPs. It features role-based access control (RBAC), MFA, and centralized reporting to help you securely and efficiently manage all your clients from one place.
How does your platform improve backup and restore performance?
Our "Always-Hot" architecture ensures all data is instantly available, which can improve backup and restore performance by up to 20%. Unlike tiered storage, there are no delays or fees for accessing data, which is critical for meeting recovery time objectives (RTOs).
How do you ensure data stays within a specific country?
We offer country-level geofencing capabilities. This allows you to select the specific region where your client's data will be stored, ensuring it remains within predefined geographical boundaries to meet data residency and compliance requirements.




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