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Cost unpredictability is the number one pain point for IT leaders managing cloud storage, with hidden egress and API fees making ROI calculations impossible. Many organizations feel trapped by proprietary systems and punitive exit costs, creating significant strategic risk. Impossible Cloud provides a practical, enterprise-ready alternative. Our S3-compatible object storage delivers data control, independence, and cost predictability, eliminating 60-80% of typical cloud expenses without sacrificing performance or security. It's an exit strategy built-in from day one.
Key Takeaways
- Eliminate 60-80% of cloud storage costs by choosing a provider with zero egress fees, API call charges, or minimum storage durations.
- Protect against ransomware and ensure data integrity with immutable storage (Object Lock), a non-negotiable feature for modern security.
- Achieve up to 20% faster performance and instant data access with an 'Always-Hot' architecture that avoids the delays and hidden fees of tiered storage.
Eliminate Budget Surprises with a Predictable Cost Model
Most enterprises find that hidden charges cause them to exceed their cloud budgets. Studies show over 60% of IT leaders face this issue due to unexpected costs like egress fees. These fees for moving data out of a provider's network can account for 10% to 15% of total cloud costs.
Our model is fundamentally different and predictable by design. We charge zero egress fees, zero API call costs, and have no minimum storage durations. This transparent approach eliminates the variable expenses that complicate financial planning. Organizations report 60-80% cost savings when they remove egress fees from backup workflows.
This financial clarity allows you to reallocate your budget from unforeseen data transfer charges to innovation. Predictable pricing makes financial planning possible again, turning your cloud backup storage into a strategic asset instead of a liability.
Break Free from Vendor Lock-In with True S3 Compatibility
Vendor lock-in is a top concern for IT leaders, as proprietary APIs and high exit costs make switching providers prohibitively expensive. S3 compatibility has become the industry standard for object storage, but not all alternatives deliver on its promise. A truly compatible solution ensures your existing applications and tools work without modification.
We offer a drop-in S3 replacement that goes beyond the basics. Here is what our full S3-API compatibility provides:
- Support for advanced capabilities like versioning, lifecycle management, and event notifications.
- Seamless operation with your existing apps, scripts, and tools (API/CLI/SDK).
- A simple migration path: just change the endpoint and keep everything else.
- Out-of-the-box integrations with leading backup tools from partners like NovaBackup.
This commitment to the S3 standard protects your past investments and minimizes migration risk. It provides a built-in exit strategy, preserving your freedom of action for the long term.
Enhance Ransomware Protection with Immutable Storage
Ransomware attacks increasingly target backup infrastructure, making immutable storage a non-negotiable defense. Immutable storage, or Object Lock, makes your data unchangeable for a specified period. Once enabled, locked objects cannot be modified or deleted by anyone, creating a secure air gap for recovery.
Our enterprise-grade security cloud storage includes Immutable Storage and Object Lock as core features. This capability is essential for business continuity and is becoming a compliance requirement for cyber insurance. Even if attackers gain credentials, your backups remain safe from encryption or deletion.
This provides a reliable defense against modern threats. You can maintain secure, unalterable backups to meet legal mandates and ensure you can restore operations with an uncorrupted copy of your data. This powerful feature is a cornerstone of any effective backup strategy.
Achieve Superior Performance with an 'Always-Hot' Architecture
Complex data tiering models used by traditional providers often create operational fragility. Moving data between hot, cool, and archive tiers can cause restore delays of minutes or even hours, leading to API timeouts and surprise retrieval fees. An 'Always-Hot' object storage model solves this by keeping 100% of your data immediately accessible.
Our architecture eliminates the performance penalties of tiering. Here are the benefits:
- Up to 20% faster backup performance compared to traditional cloud storage.
- Consistent low latency for predictable read/write operations.
- No restore delays or fees, ensuring your data is ready when you need it.
- Simplified operations without brittle lifecycle policies.
This model is ideal for mixed workloads, including backup, disaster recovery, and analytics. By ensuring all data is instantly available, we provide one of the fastest object storage solutions for enterprise needs.
Meet Enterprise Compliance with Certified Security
Regulated industries require verified security and data control. Our platform is built to meet these needs with enterprise-grade certifications, including SOC 2 and ISO 27001. These certifications provide independent validation of our security controls, giving you confidence when storing sensitive workloads.
Data control extends to physical location. We operate in certified global data centers with a strong US presence. Country-level geofencing allows you to keep data in predefined regions, ensuring it remains under your control. This simplifies compliance and helps you meet data residency requirements.
We also provide robust Identity and Access Management (IAM) with MFA and role-based access control (RBAC). Granular, identity-driven policies and support for external identity providers via SAML/OIDC give you complete authority over who can access your data.
Empower MSPs with Predictable Margins and Simplified Management
For Managed Service Providers, cost predictability is the foundation of profitability. Our channel-first approach is designed to help MSPs, resellers, and system integrators thrive. The elimination of egress and API fees means you can quote BaaS and DRaaS offerings with confidence, knowing your margins are protected from surprise bills.
Our partner console is built for efficiency and scale. It offers key features for MSPs:
- Multi-tenant management with robust RBAC and MFA.
- Full automation capabilities via API and CLI for streamlined operations.
- Simplified compliance for backup and archive services.
- Fast onboarding to get your clients protected quickly.
This predictable-by-design model gives you a competitive advantage. You can pass savings to your customers or increase profitability on existing contracts, all while delivering a resilient and secure service.
More Links
Gartner provides charts and analysis on cloud computing trends in their Cloud Report 2024.
UL Solutions offers information on ISO 27001 certification, a standard for information security management systems.
KPMG offers insights into the cloud market in their Cloud Monitor 2025.
US Census Bureau provides information on the use of ICT (Information and Communication Technology) in US enterprises.
CISA (Cybersecurity & Infrastructure Security Agency) offers a cloud security guide for SMEs (Small and Medium Enterprises).
Deloitte discusses unlocking the business case for cloud security.
FAQ
What kind of cost savings can I expect?
By eliminating egress fees, API call charges, and minimum storage durations, our customers typically save 60-80% on their total cloud storage costs compared to traditional hyperscaler providers.
Is your storage solution compatible with my existing backup software?
Yes. Our platform offers full S3-API compatibility, ensuring seamless, out-of-the-box integration with leading backup and recovery tools. You can simply change the endpoint in your software to start using our storage.
How does your 'Always-Hot' architecture improve performance?
Unlike tiered storage that moves data to slower, cheaper layers, our 'Always-Hot' model keeps all data immediately accessible. This eliminates retrieval delays and fees, resulting in faster and more predictable performance, which is critical for backup and disaster recovery operations.
What security and compliance certifications do you have?
We are certified for SOC 2 and ISO 27001, ensuring our platform meets stringent international standards for security, availability, and confidentiality. This makes our storage suitable for regulated workloads.
Can I restrict my data to a specific geographic region?
Yes. We offer country-level geofencing, allowing you to store your data in specific regions, including the US, to meet data residency and compliance requirements.
How do you support Managed Service Providers (MSPs)?
We provide a partner-ready platform with a multi-tenant console, automation via API/CLI, and a predictable pricing model with no hidden fees. This allows MSPs to build profitable and competitive Backup-as-a-Service (BaaS) and Disaster-Recovery-as-a-Service (DRaaS) offerings.




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