Escape the Margin Erosion from Unpredictable Cloud Costs

The primary challenge for any cloud distributor reselling hyperscale storage is the volatile cost structure. Unforeseen egress fees and API call charges create a significant financial liability, making it difficult to quote customers confidently. Recovering just 10TB of data can generate over $900 in egress fees alone, a cost that can erase an entire month's profit on an account. This forces many MSPs to absorb these expenses, directly impacting their bottom line. Vendor lock-in further complicates this, as high switching costs prevent partners from moving to more economically viable platforms. This unpredictability is the number one pain point for 60-80% of enterprises and their service providers. This broken model makes it impossible to build scalable, profitable cloud services for backup and archiving. A new approach is needed to restore financial control to the cloud channel partner.

Adopt a Partner-First Economic Model with Zero Egress Fees

A predictable financial model is the key to a successful cloud distribution strategy. Impossible Cloud offers a transparent, S3-compatible object storage solution designed specifically for the channel, eliminating the fees that cause margin erosion. This model features zero egress fees, no API call costs, and no minimum storage durations. This approach can reduce typical cloud storage expenses by 60-80%, allowing partners to build profitable services with confidence. The core benefit is cost transparency, which enables a cloud distributor to set stable pricing for end customers. With a predictable cost base, MSPs can offer competitive BaaS and DRaaS pricing while protecting their margins. This financial stability transforms the partner relationship from simple reselling to true value creation.

Deliver Enterprise-Grade Security and Compliance

Clients of a cloud distributor, especially in regulated industries like finance and healthcare, demand robust security and compliance. Impossible Cloud is built to meet these needs without vendor lock-in. The platform provides multi-layer encryption and Immutable Storage with Object Lock, which is a non-negotiable defense against ransomware. With backup infrastructures being a primary attack target, these features are critical for business continuity. Furthermore, the platform holds key enterprise-grade certifications, including SOC 2 and ISO 27001, ensuring data is managed according to stringent international standards. This allows MSPs to confidently serve regulated clients, simplifying compliance for backup and archive workloads. The following security features are standard:

• Immutable Storage: Object Lock capabilities make data unchangeable to protect against ransomware.
• Multi-Layer Encryption: Data is secured both in transit and at rest.
• Identity and Access Management (IAM): Granular, role-based access controls with MFA support enhance security.
• Data Control: US-based data centers and country-level geofencing keep data within predefined regions.

This focus on security enables partners to build highly defensible MSP backup solutions.

Leverage Full S3 Compatibility for Seamless Integration

For a cloud distributor, minimizing migration friction is essential for fast onboarding and client satisfaction. Impossible Cloud offers 100% S3 API compatibility, ensuring that existing applications, scripts, and backup tools work without modification. Partners can simply change the endpoint in their existing software, such as Veeam or our ecosystem partner NovaBackup, and everything continues to function. This drop-in replacement capability protects a client's past investments and reduces migration risk to nearly zero. The platform's "Always-Hot" architecture ensures all data is immediately accessible without the delays or restore fees associated with complex storage tiers. This model delivers up to 20% faster backup performance compared to traditional tiered storage, a significant advantage for any backup reseller. This seamless integration accelerates time-to-value for both the partner and the end customer.

Utilize a Platform Built for Channel Growth

A successful cloud distributor needs more than just a good product; they need a platform designed to support their business model. Impossible Cloud provides a partner-ready console with features built for MSPs and resellers. This includes multi-tenant management, allowing partners to easily provision and manage multiple client accounts from a single interface. The platform also offers robust automation via API/CLI and detailed reporting, simplifying operations and providing the insights needed to manage the business effectively. Fast onboarding and dedicated channel support ensure partners can get started quickly and scale efficiently. The combination of predictable margins and a purpose-built partner platform creates a powerful competitive advantage. Key platform features for partners include:

1. Multi-tenant management with RBAC/MFA.
2. Full automation capabilities via API and CLI.
3. Integrated reporting and monitoring tools.
4. A simple, fast onboarding process for new clients.
5. Direct access to local support teams in North America.

This framework empowers every cloud backup reseller to grow their business profitably.

Build a Competitive Advantage with Cost Efficiency

Ultimately, the value proposition for a cloud distributor is about creating a sustainable business with healthy profit margins. By eliminating unpredictable costs, Impossible Cloud allows partners to achieve just that. The 60-80% savings from zero egress and API fees can be passed on to customers to win new business or retained to increase profitability on existing contracts. This cost efficiency becomes a powerful competitive tool, especially when bidding for BaaS, DRaaS, or archiving projects in price-sensitive markets. Quoting with confidence, knowing that no surprise bills will erode margins, is a game-changer for MSPs. This model provides the freedom to build long-term client relationships based on value and trust, not complex and punitive pricing structures. It's an opportunity to break free from vendor lock-in and build a more resilient, profitable services business with an exit strategy built-in.