Cloud storage reality check: 5 myths every IT leader should know

Cloud storage reality check: what's behind the biggest myths.

Sovereignty, performance, cost and enterprise readiness: this webinar takes a closer look at five of the most persistent myths around cloud storage. Julian Kouters, Sales Manager Benelux at Impossible Cloud, explains what really matters when evaluating cloud storage providers, beyond common marketing claims.

‍Myth 1: Data stored in EU data centers is automatically sovereignA location in Europe does not protect against extraterritorial laws such as the US CLOUD Act. Real sovereignty depends on key ownership, transparent data flows and regional compliance. Geography alone is not enough.

‍Myth 2: European solutions can't compete on performancePerformance is determined by architecture and network design, not by where the provider is headquartered. A multi-AZ architecture with strong consistency and direct EU peering delivers enterprise-level performance while keeping traffic within the European network.

‍Myth 3: Price differences in cloud storage are minimalThe price per terabyte often tells only part of the story. The real costs come from egress fees, API calls and minimum storage retention periods, factors that are easy to overlook when comparing prices side by side.

‍Myth 4: Cloud storage is a commodity, all providers offer the same thingThe S3 standard only defines the interface, not the underlying technology. Object Lock, versioning and an always-hot architecture are what actually make a solution enterprise-ready.

‍Myth 5: Purely European providers aren't enterprise-ready yetCertifications, SLAs and data durability guarantees now meet the requirements of large enterprises, while operating under European legal jurisdiction.

This webinar is for IT leaders and MSPs who want to evaluate cloud storage providers using objective technical and commercial criteria rather than marketing claims.