Managed backup and cloud storage: Impossible Cloud is now natively integrated into NovaBACKUP

Impossible Cloud’s storage is natively integrated into NovaBACKUP’s managed backup and standalone solutions. Everything is already provisioned and ready to go. Users simply create a cloud or hybrid backup job and track usage from the same place as always.

✔  No separate accounts

✔  No separate invoices

✔  No extra vendor to onboard

In June 2025, NovaBACKUP and Impossible Cloud announced the first step of their technology partnership, which established Impossible Cloud as a supported S3 storage destination within NovaBACKUP. With today’s release, users don’t have to sign up for Impossible Cloud’s cloud storage separately anymore. Now, everything is integrated natively. This means that when a user sets up a cloud backup job in NovaBACKUP, the backups are automatically stored in the Impossible Cloud storage.

NovaBACKUP x Impossible Cloud: Better together

By joining forces, Impossible Cloud and NovaBACKUP can better address the needs of managed service providers seeking simplicity and transparency. A combined offering streamlines billing and reduces administrative overhead. Additionally, NovaBACKUP Managed Backup’s pricing model is entirely usage-based, with no upfront fees or storage tiers. This reduces unnecessary costs for MSPs and enables them to create service packages that fit their clients’ needs.

From a technological standpoint, Impossible Cloud adds an immutable target to already available storage options, such as local storage via a NAS. SOC 2 and ISO 27001 certifications for their data centers across the globe help position a managed backup service for clients operating in regulated environments. When signing up with NovaBACKUP, users can decide whether they want to store their data in Europe or in the US to get the best performance while fulfilling regional compliance requirements.

“We built Impossible Cloud to deliver fast performance and transparent pricing, so businesses can focus on growth instead of worrying about their storage bills. Going deeper with NovaBACKUP means more MSPs can access that without any additional overhead.” said Dr. Christian Kaul, Co-Founder and COO of Impossible Cloud.

Managed backup for MSPs of any size

MSPs that support small businesses, such as doctors’ offices, accounting firms, and tradespeople, face unique challenges, including managing numerous small IT environments and navigating various regulations.

NovaBACKUP addresses these challenges and provides MSPs with a transparent, easy-to-manage backup solution. This includes a concise user interface with features that prioritize the needs of MSPs supporting SMBs, as well as the industry’s least complicated pricing model, making usage and billing more transparent. NovaBACKUP support engineers have an average tenure of more than 10 years and are available by phone or email to schedule personalized meetings that fit an MSP’s busy schedule.

“No matter the number of employees or customers an MSP has, they deserve a backup partner that treats transparency and real support as a baseline requirement. This has always been the guiding principle for NovaBACKUP. In Impossible Cloud, we found a technology partner that shares this goal, and together, we can provide a platform that reflects it.” said Mike Andrews, CEO of NovaBACKUP.

How to get started

Utilizing Impossible Cloud’s storage for cloud backups is as easy as signing up for NovaBACKUP. There’s no separate setup needed and everything is provisioned during sign-up. The only things left to do are creating individual groups for the different customers and creating the cloud or hybrid backup jobs to protect their data.

For a live look at the integration, including a full demo and time for questions, register for the joint NovaBACKUP x Impossible Cloud webinar on June 16 at 8:00 AM PT. NovaBACKUP’s Nathan Fouarge and Impossible Cloud’s Dr. Lennart Gaida will walk through the platform together and take questions from attendees. The recording will be available afterwards for anyone who cannot join live.

Frequently asked questions

Does the NovaBACKUP and Impossible Cloud integration require a separate Impossible Cloud account?

No. Impossible Cloud storage is now built directly into NovaBACKUP. Users don’t need a separate Impossible Cloud account, credentials, or billing relationship.

Is Impossible Cloud storage available for US-based MSPs through NovaBACKUP?

Yes. Impossible Cloud recently opened data center operations in the US, which means US-based MSPs can now store client backup data on US soil through the integrated NovaBACKUP platform.

How does NovaBACKUP bill for Impossible Cloud storage?

Impossible Cloud storage is billed through NovaBACKUP and appears on the same invoice as the protected clients. The usage-based pricing model scales with the number of connected PCs, servers, and hypervisors, as well as the amount of compressed cloud storage used.

Does the integration support immutable backups?

Yes. The combination of NovaBACKUP and Impossible Cloud supports immutable backups. The NovaBACKUP guide to immutable backups covers when and how to apply this in a managed backup context.

What changed between the 2025 NovaBACKUP and Impossible Cloud partnership and this release?

The 2025 announcement established Impossible Cloud as a supported S3 destination within NovaBACKUP, meaning MSPs could connect their own Impossible Cloud account and use it as a backup target. Account setup, credentials, and billing were all managed separately from NovaBACKUP. This release integrates Impossible Cloud natively into the platform. There is nothing to connect, and everything is provisioned and billed through NovaBACKUP directly.

‍About Impossible Cloud

Impossible Cloud, headquartered in Hamburg (Germany), is one of Europe’s leading providers of S3-compatible object storage. More than 1,200 enterprises already rely on the GDPR-compliant solution to securely store, archive, and manage their data in certified data centers that meet the highest security standards. Whether for backup, disaster recovery, tape-to-cloud, or ransomware protection, Impossible Cloud empowers digital sovereignty with full data control, seamless integration, intuitive handling, and future-proof technology.

About NovaBACKUP

NovaBACKUP provides robust hybrid backup solutions designed specifically for MSPs targeting small businesses in highly regulated industries, allowing them to offer fast local restores, secure offsite cloud storage, and responsive expert support — all in one easy-to-manage solution.

Read the partner announcement on NovaBACKUP's blog.